Heidi Barack Email & Phone Number

United States

Greater Seattle Area

ART - GRAPHICS - DESIGN

Greater Seattle Area

• As part of the team of Transit Instructional Designers and Transit Instructors, I develop and create training content to deliver to new transit students, supervisors in training, as well as other Bus Operations.
• Collaborations with subject matter experts to deliver the most effective learning curriculum for optimized learning.
• Research, collaborate, and develop different learning experiences through instruction manuals, instructional videos, supplemental guides, Virtual Reality, activities, copy editing for audio and video content.
• Provide metrics on the effectiveness of training content to make sure it meets the quality and the agreed-to criteria with all relevant parties involved.
• Manage and communicate timelines to stakeholders, request feedback on all deliverables.
• Proactively look for improvements that can be made to new and old curriculum through research and evaluation.

Greater Seattle Area

• Provide safe, courteous, and professional on-time service to customers throughout King County. Responsible for transporting people from one place to another safely.
• Active member of the Safety Awareness Team.
• Freelance Creative Design for various King County Metro departments.
• Transport people from one place to another on a transit bus.
• Operate bus by applying brakes, starting and stopping engine.
• Drive regular routes on a schedule.

Greater Seattle Area

Artwork / Design:* Commissioned by Eddie Vedder of Pearl Jam to design buttons for their 2006 World Tour. * Poster artwork for Warner/Elektra/Atlantic featuring artists Regina Spektor and The Subways. * Artwork has appeared in a variety of venues in the Seattle area. Also featured in two movies, “Half Nelson”, starring Ryan Gosling and “Normal Adolescent.

• As the Business Administrator, I managed all external marketing and communication channels; website e-commerce creation and management, social media campaign management, manage and As Business Administrator/Social.
• Increased website sales by 311% YOY -- through social media efforts
• Increased website visitors/ page views by 200% YOY -- through social media efforts

Greater Seattle Area

• Analyze web metrics and buying trends to determine and implement accurate merchandising efforts through composing campaigns, mass mails, specialty stores, and boutiques. Work closely with Buying and Merchandising teams.
• Create and build music site campaigns, promotions, and email marketing.
• Build and maintain specialty stores/boutiques.
• Schedule multimedia and video content.
• Manage vendor communications and change requests.
• Manage data integrity, metrics, reporting and analysis.

Greater Seattle Area

• I was responsible for the marketing and promotional campaigns for 75+ accounts in Washington, Oregon, and Idaho.
• Provide a visual presence for all artists distributed by Warner Music Group.
• Provided marketing support for artists touring in region, including meet & greets and special events.
• Quarterly visits to out-of-state accounts to keep continued relationships thriving.
• Bypassed paid positioning of artist displays through successful negotiation, securing prominent space for both emerging and established artists and thereby increasing sales.
• Implementation of consumer contest at retail stores and lifestyle accounts.

Greater Seattle Area

• I managed CD and video marketing for three stores, plus print and Internet ads, and securing music vendor advertising. Increased advertising revenue in a down-turned economic situation by evaluating the existing.
• Maintained all documentation concerning advertising.
• Designed all advertising campaigns and rebranding.
• Provided proof and performance of advertised products.

Greater Seattle Area

• Responsible for implementing creative promotions and innovative merchandising based on maintaining relationships of trust and credibility. I was responsible for the marketing and promotional campaigns for 100+ accounts.
• Providing marketing tools for the promotion of developing and well-established artists.
• Quarterly visits to out-of-state accounts to keep continued relationships to help further the promotion of BMG artists.
• Implementation of consumer contest at retail stores and lifestyle accounts.
• Performed accurate inventory and compliance of paid advertising/positioning.
• Provided market tour support for artists touring in market place, including meet & greets and special events.

Greater Seattle Area

• Responsible for procurement of all the rock/pop merchandise, including negotiation and managing monthly budgets and goals for an inventory of 100,000+ units. Managed all incoming and outgoing store products, including.
• Organized the physical space of the stock room maximizing efficiency and ensuring safety.

Greater San Diego Area

Responsible for managing all aspects (per shift) of this retail environment including sales, customer service, merchandising, staff, employee issues, stock returns, and (cash) bank deposits.