Heidi Caldwell Email & Phone Number

Detroit Metropolitan Area

Thunder is an Ad Server that specializes in Dynamic Creative Optimization which allows our clients to create many versions of their creative and target based on several factors, all within one ad tag. My role as a Campaign Manager is to lead client communication and build creative through our CMP.Responsibilities: -Gather deliverables for campaign launches and coordinate launch details-Build dynamic creative and feeds using our CMP (Creative Management Platform)-Create and QA ad tags for hand off, checking for proper macro expansion and ad tag functionality-Lead client communication for upcoming launches as well as live campaign maintenance-Troubleshoot and pinpoint reporting discrepancies, creating ad hoc reporting as neededTools usedThunder Creative Management Platform - Jira - Looker - AWS S3 - JSFiddle - Google Suite

Ferndale, Mi

At this Agency I managed a high volume of campaigns for automotive dealerships across the US, Canada and the UK. Using multiple platforms to gather and analyze data I ensured performance and delivery goals were met. My time was split between two teams, Programmatic and SEM. Responsibilities:-Strategize, set up and launch both Programmatic and SEM campaigns across multiple platforms, managing anywhere between 50 and 100 campaigns at once-Make ongoing optimizations to ensure the advertisers KPI’s are met-Closely monitor campaign performance and resolve issues that are surfaced-Update ad copy on a monthly basis to keep up with new offers and special promotions -Write clear and concise SEM ad copy, ensuring advertiser and platform guidelines are followed-Traffic Display, Video, YouTube and Search creative using Google AdWords, Google Campaign Manager and Basis DSPTools usedGoogle AdWords - Basis DSP - Google Campaign Manager - Oracle - Outlook - Adobe Photoshop - Netsuite - TubeMogul (Adobe) - Rocket Fuel DSP - Sizmek MDX

East Lansing, Michigan, United States

At this PR Tech startup I supported the sales team with all of their operational needs during the sales process. I created a customized view of Onclusive’s platform and provided the sales team with detailed guidance before each live product demonstration. I gathered insightful data and created reports for the team to use for outbound lead generation.Responsibilities:-Establishing a new role within a startup organization which includes creating new workflows and best practices-Demonstrating the value of a product and how it ties to specific business outcomes-Understanding the needs and day-to-day frustrations of PR professionals and how a product can solve for them-Providing reports and helpful insights during lead generation-Providing technical support and troubleshooting during live product demonstrations-Preparing the sales team with detailed guidance prior to each live demonstration-Working directly with Product and Engineering to continually improve the platformTools usedOnclusive Analyst - Jira - Salesforce - Google Suite

East Lansing, Michigan

As a campaign manager I owned all aspects of campaign creation from start to finish. I was the day to day contact for both the customer and Account Executive during campaign planning and execution. I built and launched campaigns based on the customers KPI’s, monitored performance and supplied in-depth performance metrics and insights.Responsibilities:-Working closely with the Account Executive to strategize, set up, and launched campaigns following the IO’s exactly as they were sold-Tracking post launch campaign activities resolving delivery and performance problems related to set up or technical issues-Resolving reporting discrepancies between the DSP and 3rd party Ad Servers such as DoubleClick, Sizmek and Flashtalking-Testing and QA’ing creative assets to make sure they functioned properly-Creating and distributing pixels, troubleshooting implementation using Ghostery and Chrome Developer Tools-Routinely searching for incremental spend opportunities and relaying those opportunities to the sales team-Escalating bugs and bad user experiences to the product and engineering teams-Analyzing, reviewing, and reporting on campaign performanceTools usedRocket Fuel DSP - Jira - Confluence - Salesforce - Google Suite - Ghostery - Chrome Developer Tools

East Lansing, Michigan, United States

In this internship position I worked closely with the Product and Engineering teams to resolve system bugs and create better user experiences for internal and external stakeholders. I tested and verified system bugs while gathering relevant data for the Engineering teams to investigate further. I collected and cataloged all bad user experiences and feature requests for the product management team to easily prioritize.Responsibilities:-Working closely with the Product and Engineering teams to resolve system bugs and bad user experiences-Testing bugs and bad user experiences, continually prioritizing them based on urgency and revenue impact-Testing new product features before each system update, ensuring they work properly and help to fill a need-Communicating frequently with internal teams on the status of system updates and projects-Advocating and implementing the expansion of new products across the companyTools usedSizmek DSP - Jira - Confluence - Google Suite - Chrome Developer Tools

Bingham Farms Mi

I trafficked and scheduled TV commercials for Comcast, DIRECTV and DISH according to media insertion orders as well as client preference and availability. I managed a number of regional accounts such as Arby’s, Art Van and Southeast Michigan Ford. I collaborated with team members to meet daily deadlines and ensure accuracy for next day log generation. I analyzed and supplied daily reporting for the Account Management team to assist with current and future order completion.Responsibilities:-Activating new contracts making sure all revisions were updated for air the next day-Working directly with agencies to resolve issues with inaccurate or missing traffic instructions-Maintaining log reconciliation on a daily basis to recapture lost revenue-Following and implementing traffic instructions exactly as written-Scheduling commercials according to client preference and availability-Coordinating with team members to ensure a timely and accurate log generationTools usedOutlook - Microsoft Office - Novar - Tim.net

Bachelor Of Science, Criminal Justice

Study Abroad, French

Activities and Societies: Attended courses in French language, conversational French, French Writing, and Oral Comprehension

Associates, Liberal Arts