My career in advertising started in college when I worked on the school newspaper as the sports editor. For anyone who knew me, this was a funny joke since I knew nothing about sports. Luckily I was promoted to the Ad Manager which was a role that suited me much better and would later become my career.I now have over 10 years experience in the Advertising industry including print, TV and digital. Although I’ve spent the past 6 years primarily working in Programmatic I’ve also had some experience with SEM, PR Tech and Product Ops. As a result, I can navigate most Ad Servers, DSP’s and reporting platforms with ease.Currently, I’m a Senior Campaign Manager at Thunder where I help our clients personalize their programmatic creative through the use of Dynamic Creative Optimization (DCO) and our Creative Management Platform (CMP). If you’re interested in learning more about me, you can contact me here on LinkedIn or send me an email at hdoriscaldwell@gmail.com