Heidi D'Aleo Email & Phone Number

Wilkes-Barre, Pa, Us

Hanover Township

•Created website and managed all social media accounts to maintain a visible online presence.•Followed up with potential customers to discuss project estimates and close the sales.

Ashley, Pa

•Identied, developed and implemented creative strategies to attract, manage, and retain both new and existing blood drive sponsors and feeder groups.•Organized all logistics for blood drives at corporations, community and civic groups, universities, and high schools.•Distinguished and applied appropriate methods to ensure efficient scheduling of blood drives to meet weekly, monthly, and annual blood collection goals.•Developed a working knowledge of the community, its government, demographics and organizations.•Educated the community about the importance of blood donations through presentations, health fairs, networking, social media, etc.

•Built and devolped the sales and marketing department from the ground up. Coached, trained, and supervised Sales and Marketing Representatives, including performance reviews and disciplinary actions.•Generated new business and cultivated relationships with existing contacts in the disaster restoration industry for both commercial and residential clients. Such contacts included insurance agents and adjustors, fire departments, facility managers, business owners, realtors, property managers, plumbers, hospitals, etc. •Developed and implemented an effective sales and marketing plan resulting in the achievement of annual sales revenue goals, building brand awareness, an increase in new customers and expansion of diverse markets. This resulted in a 200% increase in sales my first year. •Helped businesses create Emergency Ready Plans for their facility to help them be better prepared for any size disaster. •Planned events such as trade shows, Continuing Education Courses for insurance agents, Emergency Preparedness Seminars for businesses, etc.

• Led the innovative media department; meetings and brainstorming with the innovative media specialists and interns to ensure proper direction and quality control with clients online strategy• Provided digital client’s strategy through managing a portfolio of social media accounts and engaging online audiences, both proactively and reactively, to promote each client’s products and best interests• Developed promotional ideas to grow clients’ customer base with social media, email, and text programs• Reviewed client’s weekly ROI, provided feedback, recommended any necessary changes to the plan to improve ROI and key performance indicators

Business Marketing

Education record