Heidi Deane Email & Phone Number

United States

Lead brand-level marketing strategies to elevate awareness, consideration, and engagement across paid, earned, and owned channels.Spearhead high-impact national product launches and sustainability campaigns, defining and communicating unique value propositions to differentiate our brand. Shape compelling narratives through strategic positioning, storytelling, and campaign design, while driving key projects that align with business objectives.Develop cohesive brand project briefs and messaging frameworks to ensure consistent, integrated marketing across channels.Achieved measurable success in healthcare, senior living, and sustainability segments through targeted integrated communications planning—driving a 900% increase in web traffic and achieving a click-through rate 6x higher than industry benchmarks.

United States

Partnership Development and Expansion:Cultivate and strengthen key partnership growth with prominent national organizations and renowned brands, including state health departments, public safety offices, esteemed hospitals, secondary and higher education systems, and automotive companies, thereby increasing funding. Program Direction, Public Speaking, and Educational Engagement:Deliver educational sessions to diverse audiences. Event formats include education sessions, community, professional organization gatherings, and national conferences, from brief podium speeches to comprehensive 5-hour Trainer workshops. Evaluations measuring skills in public speaking, educational engagement, and workshop facilitation consistently rank my skills and program facilitation effectiveness as “excellent’ and empowering.Marketing Communications:Lead large-scale website development and revision, migration, UX mapping, and online and offline asset management systems. Drive concise marketing communications initiatives, and govern strategic brand articulation and alignment to inform creative strategy management for video, digital, print, and email marketing campaigns and media content. Supervise staff, creative agency, and web developer contractor contributors remotely.

Cleveland, Ohio, United States

Lead brand management and integrated marketing communications initiatives. Deploy a data-driven approach and a deep understanding of brand strategy to evaluate positioning, messaging, and visual identity for diverse organizations. Brand Strategy & Management: Lead brand audits to optimize messaging, positioning, and visual identity. Achieve brand consistency and alignment with audience needs.Project Direction: Skilled project director overseeing multifaceted projects from inception to completion. Maintain adherence to timelines, budgets, and quality standards.Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, including creatives, developers, and vendors. Logo development and revisions, Websites, Collateral Materials, Web copy, Pitch Decks, Sell Sheets, Case Studies, etc. Industries: Creative Services, Sustainable Building Products, Public Health/Non-profits, Education, SAAS, Telecom, Digital Security

Cleveland/Akron, Ohio Area

Orchestrated impactful B2B ad campaigns for hospitals, medical firms, and internet providerCultivated strong client ties via strategic insights, enhancing campaign efficacy and brand messaging.Led website revisions, contributed to new business, and adeptly managed multiple fast-paced accounts.

Washington D.C. Metro Area

Led the development and execution of highly successful multimedia campaigns for prestigious organizations, including NCAA, MLB, NFL, NHL, NASCAR, ARAMARK, and NHTSA, resulting in increased brand visibility and audience engagement.Managed the highly acclaimed "Train the Trainer" Initiative for the TEAM Coalition, a national facility alcohol management training program. As a key leader, co-authored the master trainer curriculum, overseeing its development and implementation.Successfully built and managed a national cadre of instructors, ensuring consistent and high-quality training delivery across renowned institutions such as Stanford University, Chicago White Socks, Oakland A's, Cleveland Indians, and Baltimore Ravens.Demonstrated expertise in advertising and marketing campaign development across diverse industries, including sports, healthcare, and education. Collaborated closely with cross-functional teams to streamline project timelines, effectively manage resources, and deliver projects on time and within budget, consistently exceeding client satisfaction.Played a pivotal role in creating strategic plans and proposals, leveraging in-depth market research and data analysis to drive innovative and impactful campaigns.As a trusted advisor, presented findings and recommendations to clients, fostering strong and long-lasting relationships based on trust and exceptional results.

Atlanta, Georgia, United States

Managed sponsor relationships and programs to drive brand awareness, engagement and customer loyaltyIncreased incremental sponsor sending with special event and promotion opportunities. Atlanta Olympic Client Portfolio: BMW, General Motors, Nissan, Blue Cross Blue Shield, Avon, and the Royal Bank of Canada.

Buffalo, New York, United States

Sponsor Portfolio: Frito Lay, Tops Friendly Markets, Marine Midland Bank, Blue Cross Blue Shield

Buffalo, New York, United States

Sponsor Portfolio: AT&T, IBM, Blue Cross Blue Shield Ingram Micro, Power Bar