I conduct in-depth persona research for clients to inform their overall marketing and sales strategies.

We specialize in actionable B2B and B2B2C sales and marketing strategies. Our Favorite Clients include:IDC: Customer interviews, personas, content strategy, and case studies for the emerging technology team of this leading global intelligence and research analyst firm. Legal Innovators: Interim Chief Marketing Officer (CMO) and fractional marketing professional for a mission-driven startup. Built marketing strategy from the ground up including positioning, messaging, sales enablement, website redesign, collateral, lead generation, email marketing, thought leadership, PR, social media campaigns, account based marketing, and more to engage law firms, legal professionals in corporations, law schools, and law school students. Vivvi: Strategic workshops as well as content to support the customer success team of this innovative company that provides childcare to today's workforce. International Council of Shopping Centers: Email nurture and content strategy for association of real estate developers and retail professionals.Akumina: Content marketing workshops for Vodafone and Whole Foods as part of their Intranet and employee engagement strategy.Additional examples available upon request.

I build and execute ABX and ABM strategies for companies that can include ABM and ABX campaigns, account research, account plans, persona or ICP research, win/loss analysis, buyer's journey analysis, content marketing, segmentation, positioning, messaging, sales enablement, and marketing campaigns. I also lead workshops and provide on-demand coaching to help clients plan for and implement ABX and ABM.

I founded the Marketing Mentors Group because today’s marketers need help beyond what managers HR, colleagues, or leadership can provide. Together with the Group’s Mentors and 500+ members, we're on a mission to help marketers love marketing again.

Led marketing strategy for Legal Innovators — an alternative legal service provider that's changing the way the law approaches the recruitment, hiring, professional development, pricing, inclusion, and diversity of today's junior legal talent. Visit www.legal-innovators.com to learn more.

MarketingProfs offers real-world education for modern marketers through training, best practices, research, and other content. I moderated webinars on a range of topics including email marketing, UX and UI design, content marketing and digital marketing.

Care@Work, the enterprise division of Care.com, offers a consumer-centered portfolio of family care benefits. Clients include Google, Facebook, AECOM, and MIT. Created the company’s first full-funnel enterprise B2B marketing strategy with pre- and post-sale initiatives to engage senior-level HR professionals and their employees. 2017 results: over 3,000 leads, 7x the annual sales goal in attributable opportunities & pipeline, and increased employee utilization. > Manage and mentor: Hired and empowered dynamic marketing team of two. Structured roles and responsibilities to enable future growth.> Content and lead generation: Created content strategy to address all stages of buyer and end-user journey. Conducted persona research as springboard for best-in-class LinkedIn ads (1.1% CTR, 20% CVR, <$100 CPL) and related deliverables: landing pages, email nurture flows, ebooks, infographics, webinars, case studies, sales sheets, and professionally-produced product videos. Redesigned website and blog. > Thought leadership: Conceptualized, authored, and published content for Care@Work blog: www.workplace.care.com > Sales enablement: Supported team of 20 Account Executives and Account Managers with social selling tools, competitive positioning, research and statistics, software tools, sales decks, prospecting emails, direct mails, promos, product training, and new C-level event strategy.> Marketing operations: Established all KPIs and goals. Repaired HubSpot integration with website and Salesforce. Optimized Salesforce to enable creation of sales and marketing dashboards and reports. Evaluated attribution models, software, and solutions, as well as data hygiene tools.> Organizational leadership: Implemented new and improved existing processes. Built strong relationships and rapport with cross-functional teams. Managed external contractors including content marketer, PR agency, research firm, and HubSpot partners.

Constant Contact is a leader in email marketing and online marketing tools for small businesses. The company was acquired by Endurance International Group in February, 2016. > Defined the partner marketing strategy for 3,000+ Technology, Strategic, Association, and Franchise Partners ($30M business unit).> Led team of four to create and implement co-marketing programs for 60+ partners including Endurance, The UPS Store, Anytime Fitness, MINDBODY, and Intuit. Activities included sales enablement, emails, webinars, collateral, blog posts, case studies, contests, events, onboarding communications, and custom landing pages. Team attended 50+ events and conducted 150+ webinars in 2015. > Introduced quarterly promotions and sales focused monthly newsletters to drive incremental sales through entire partner base. > Initiated regular meetings and new processes to enhance the collaboration between internal teams.

> Hired to create the marketing strategy for Constant Contact’s Technology Partner Program.> Developed new messaging to position the program to partners and internal stakeholders. Parlayed into demand generation strategy, capabilities decks, and collateral.> Structured Developer Marketing program to increase API awareness and usage, managed the promotion of integrations via the app store, and introduced a process for co-marketing with Technology Partners.> Owned marketing relationships with Google, PayPal, ebay, Network for Good, MINDBODY, and other partners.

> Rebranded Graebert as the "leading developer of custom CAD software, solutions, and services.” Redesigned entire website.> Developed a marketing strategy and managed lifecycle of all content and marketing materials including product marketing briefs, sales presentations, press releases, customer emails, app store promotion, collateral, online ads, landing pages, and event materials.> Owned marketing relationship with Dassault Systems Solidworks and promoted Draftsight API to developers worldwide.> Worked from the US and collaborated closely with colleagues in Germany and the UK. Spent several months in Graebert's Berlin office.

> Identified opportunity to build affiliate program for newly launched daily deal site, eversave.com. Acquired over 1k+ affiliates in one year. Program generated 1,500 new members per month, revenue from program increased 15% month over month. Positioned Eversave on Good Morning America, resulting in company's highest revenue generating day.> Hired and mentored team of two Marketing Managers, managed Search Engine Marketing Manager. Led team in conducting A/B, landing page, and retargeting tests across all channels, decreasing CPL by 35%. > Reported to the CEO and delivered weekly ROI analysis including summary of marketing metrics, revenue, and lifetime value.

Drove significant free trials of Altova’s software products, and brand awareness.Owned international media planning and buying, online advertising, and print advertising.Managed large-scale technology events (Oracle OpenWorld, TechEd, JavaOne).Owned SEM on Yahoo and Bing.Collaborated with international publishers including XML Schools, CNET, c’t Magazine, and Oracle Magazine.

Oversaw complete catering event lifecycle for farm-to-table catering company. Directed corporate functions and weddings with 50-200+ guests, managed teams of 20+ servers at each event.

Produced branding, competitive research, collateral, sales materials, print ads, and direct mail pieces for variety of clients in biotech, healthcare, education, and finance including National Geographic, Bayer Diagnostics, BNY Mellon, and Press Ganey.

Partnered with a team of international Key Account Managers to conduct surveys of Bosch, Siemens, Neff, Gaggenau, Thermador, and competitor appliances in sales channels worldwide.