Heidi Fleming Email & Phone Number

Responsible for growing client franchisees' revenue through new account acquisitionAccount Management focused on delivering customer value and growing account shareFocus on business development within major market segmentsImplement goals and action plansIdentify new accounts, understand competitors' sales strategies, recommend growth tactics to gain an edge against competitionRepresent brands at major tradeshows and events to elevate brand profilesPromote programs and… Show more Responsible for growing client franchisees' revenue through new account acquisitionAccount Management focused on delivering customer value and growing account shareFocus on business development within major market segmentsImplement goals and action plansIdentify new accounts, understand competitors' sales strategies, recommend growth tactics to gain an edge against competitionRepresent brands at major tradeshows and events to elevate brand profilesPromote programs and promotions to client base Show less

Courtyard & Residence Inn By Marriott Markham & Vaughan (4 Hotels)

Awarded Sales Leadership Excellence in April 2014Awarded Sales Innovation Leadership September 2013Awarded Leadership Excellence for 3rd Quarter 2012Led, hired, trained, motivated and developed sales teams for pro-active sellingPro-active sales generated new business and serviced and saturated existing accountsOffered competitive rates & value adds to maximize revenue and gain commitmentAnalyzed competitive market intelligence and implemented sales strategies to maximize… Show more Awarded Sales Leadership Excellence in April 2014Awarded Sales Innovation Leadership September 2013Awarded Leadership Excellence for 3rd Quarter 2012Led, hired, trained, motivated and developed sales teams for pro-active sellingPro-active sales generated new business and serviced and saturated existing accountsOffered competitive rates & value adds to maximize revenue and gain commitmentAnalyzed competitive market intelligence and implemented sales strategies to maximize revenueMade recommendations on rate opportunities and yielding of special corporate ratesEnsured proper recruiting, interviewing, reference checks and hiring procedures were followed; provided disciplinary action when necessaryDeveloped sales and marketing plans to assist in achieving budgeted revenuePrepared special projects, web-site content, account reviews and pricing strategiesParticipated in industry trade shows and organized themed sales blitzes Show less

Courtyard & Residence Inn By Marriott Markham (2 Hotels)

Led overall sales initiatives for 9 hotels in the Toronto regionDeveloped sales and marketing plans and quarterly action plans to increase market sharePrepared special projects; web-site content, account reviews and pricing strategiesServiced and saturated new and existing accounts to gain market shareAnalyzed competitive market information and implemented sales strategiesOffered competitive rates and maximized revenue to gain commitmentParticipation in trade shows and… Show more Led overall sales initiatives for 9 hotels in the Toronto regionDeveloped sales and marketing plans and quarterly action plans to increase market sharePrepared special projects; web-site content, account reviews and pricing strategiesServiced and saturated new and existing accounts to gain market shareAnalyzed competitive market information and implemented sales strategiesOffered competitive rates and maximized revenue to gain commitmentParticipation in trade shows and organized sales blitzes Show less

9 Hotels In Ontario, Branded Courtyard & Residence Inn By Marriott

Pro-active sales to develop and foster new hotel business for cluster marketsMade recommendations on rate opportunities and yielding of special corporate ratesEnsured proper pricing utilizing RFP proceduresLed, hired, trained, motivated and developed sales teamsReviewed quarterly and yearly action plans and provided feedbackPrepared sales budgets and marketing plans to assist in achieving budgeted revenuesAward recipient for Highest Group Sales, First Quarter 2008

Residence Inn By Marriott Markham

Managed Unionized hotel; ensured guidelines were followed, while maintaining the operations service standardsPrepared annual hotel budget, capital expenditures and monitored profit and loss statementsMotivated staff and maintained cohesive team; ascertain staff training needs and provided trainingEnforced fire prevention, emergency procedures and safety & security policiesEnsured compliance with all audits such as quality, guest & associate satisfaction, accounting, human… Show more Managed Unionized hotel; ensured guidelines were followed, while maintaining the operations service standardsPrepared annual hotel budget, capital expenditures and monitored profit and loss statementsMotivated staff and maintained cohesive team; ascertain staff training needs and provided trainingEnforced fire prevention, emergency procedures and safety & security policiesEnsured compliance with all audits such as quality, guest & associate satisfaction, accounting, human resources, health & safety, food handling, sanitation and pest control Show less

Courtyard & Residence Inn By Marriott Markham

Developed sales and marketing plans with strategies to increase market sharePrepared special projects; web-site content, account reviews and pricing strategiesServiced and saturated new and existing accounts to gain market shareAnalyzed competitive market information and implemented sales strategiesOffered competitive rates and maximized revenue to gain commitmentParticipation in trade shows and organized sales blitzes

Courtyard By Marriott Vaughan

Awarded Sales Manager of Year 2002 and Hotel of the Year 2004Integral role in pre-opening; achieved Best Opening Hotel Sales Ramp-Up, 3 monthsPro-active sales to generate new business and continued to service and saturate existing accountsCollected market and competitive intelligence to implement long term strategyDeveloped sales and marketing plansQuoted and negotiated rates within parameters and followed up to close businessVaughan Chamber of Commerce; Board of… Show more Awarded Sales Manager of Year 2002 and Hotel of the Year 2004Integral role in pre-opening; achieved Best Opening Hotel Sales Ramp-Up, 3 monthsPro-active sales to generate new business and continued to service and saturate existing accountsCollected market and competitive intelligence to implement long term strategyDeveloped sales and marketing plansQuoted and negotiated rates within parameters and followed up to close businessVaughan Chamber of Commerce; Board of Directors member for 1 yearOrganized and participated in sales blitzes, special projects and industry trade shows Show less

Vaughan

Executed new event programs, identified opportunities, tracked expenditures, ensured event success and made recommendations for improvementsOrganized execution of tours and established a consistent scheduleCommunicated and built relationships with wine writers, Ontario Tourism and Tourism Toronto

Woodbridge, Ontario

Worked with graphic designers and advertising agencies to produce retail merchandising materials and consumer rebatesPrepared presentations and marketing research data; coordinated special events, sales meetings and media events

Concord, Ontario

Communicated with the buying and advertising departments at key retailers (The Home Depot, Wal-Mart, Costco, Rona and Reno Depot)Worked with suppliers on designing and printing store signage and project specificationsDeveloped and maintained SKU's on retail product linesMaintained information on pricing, both internal and competitivePrepared presentations, training material and product knowledge information

Sales & Marketing Program

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