Global Marketing responsibility for CLARCOR Engine Mobile Filtration Group.Engine Mobile Filtration Group is (was) the largest operating segment of CLARCOR, with $650 million in revenues and 3100 employees. The Group delivers innovative filtration solutions to protect engine-powered equipment. World-class brands include Baldwin Filters, Hastings Premium Filters and Stanadyne Fuel Additives.Key areas of accountability:STRATEGIC PLAN DEVELOPMENT Annual marketing plan, key customer and industry development plansBRAND / CHANNEL MANAGEMENT Multi-dimensional brand image and vertical market campaigns and new product launch programs: Baldwin "It's in Our Blood", Hastings "We Fight Dirty", Channel Flow EXO and EnduraPanel Air FiltersMARKETING COMMUNICATIONS Developed brand standards and messaging; ensured consistent execution across websites, social media, video, literature, sales presentations, events and all other customer facing and internal communicationsPRICING AND ANALYTICS Rationalized price structure; developed vertical market segmentation and 80/20 inspired sales reporting to support commercial strategy development and sales execution planTRAINING PROGRAMS Revitalized Baldwin University, live and web-based training programs and coachingSALES OPERATIONS AND SUPPORT Systematic delivery of qualified leads, market insights, customer dashboards and other tools to facilitate account/territory management and increase sales effectiveness◆ Parker Hannifin (PH), a Fortune 250 diversified industrial, acquired CLARCOR in 2017 ◆Post Acquisition:The newly formed Parker Engine Mobile Aftermarket Division serves traditional automotive as well as heavy duty on and off-highway markets. I currently lead the integration into Parker's marketing systems, notably: brand strategies, product databases, websites (CMS), social media (Hootsuite), marketing automation (Eloqua), CRM (Siebel), training (LMS, Articulate), trade shows etc.

Global filter company’s “Clean Fuel and Lubricant Solutions” Division, dedicated to the design and sale of bulk filtration systems for petroleum products used in construction, mining, oil & gas, transportation and other heavy industry.Created Division's outward facing marketing infrastructure and thought leadership programs while also responsible for product line sales throughout Canada and Northeast USA. Provided training, technical and sales support to distributor network as well as Donaldson field sales representatives ACCOUNT MANAGEMENT President’s Club Award in 2013 and 2014 for exceeding sales goalsSTRATEGIC MARKETING Spearheaded new marketing initiatives. Worked internally and with outside agencies to create awareness campaign, product launch programs, sales literature, technical articles, case studies, sales training materials, presentations.APPLICATIONS ENGINEERING Outward facing title was Applications Engineer, designing custom filtration systems for petroleum products at each transfer point between refinery and dispensing into equipment or vehicle.WEB DEVELOPMENT Designed, created content and wrote all copy for educational, content driven website “MyCleanDiesel.com”.SALES MANAGEMENT Recruited, trained and supported a network of industrial and transportation focused distributors; provided product line support to Donaldson Field Sales RepresentativesPUBLIC SPEAKING / THOUGHT LEADERSHIP Presented on technical diesel/lube oil cleanliness and chemical instability issues at Exxon Mobil symposiums, oil & gas industry trade shows, various fleet association meetings and customer eventsCRM SUPER USER Participated in transition to Microsoft On Demand as part of development and training team

Roche and Associates, LLC offers a full range of technology based sales and marketing consulting services for small to mid-sized businesses. Developed and installed CRM systems, sales reporting, websites and online marketing programs SEO/SEM.WEBSITE DEVELOPMENT AND MARKETING Created website for organic farm, optimized for search engines, achieving Google page rank of “3” within 2 months, targeted low budget SEM program created leads that kept the farm operationalCRM Customized CRM system for Texas aerospace products importer, installed system, developed reports, trained personnel. Implemented multiple time-saving process improvements.

Manufacturer of tools, sensors, lighting & controls sold to electrical, electronics, aerospace and automotive industries as well as consumer goods sold through retail channels.Built and managed team of inside and outside sales and marketing staff as well as independent sales representatives and distributors. Directly responsible for OEM accounts representing over 50% of company sales. Managed marketing, product development, supply chain, inside sales, customer service, warehouse operations and logistics.GENERAL MANAGEMENT Collaborated with the company's President on annual business plans, long and short term strategies, budgets, forecasts and P&L.MARKETING COMMUNICATIONS Created comprehensive marketing infrastructure consistent with global brand identity and goals (website, digital marketing, product literature, packaging, promotions, merchandising, displays, events, training materials)SALES MANAGEMENT Over doubled business through distributors including Grainger, Fastenal, MSC, McMaster Carr, Newark, Allied Electronics, A.E. Petsche, Border States Electric; developed sales reporting and analysis to support strategic planning and territory managementACCOUNT MANAGEMENT Expanded OEM and private label sales to brands such as Milwaukee Electric Tool, Makita, Sears, Tyco, Genlyte, 3M, Dow, Snap-on, Matco, MAC Tool, Franklin International (Titebond)PRODUCT MANAGEMENT Successfully launched numerous new products working across departments in global organization from "voice of customer" research through product development, engineering, certifications and entire life cycle; sourced new finished products from AsiaOPERATIONS Customized and installed CRM system integrated with ERP, streamlined and defined order processing procedures, updated inventory management and purchasing processes to reduce inventory by half while improving service levels, coordinated with German headquarters to create and maintain systematic quality control procedures

Retailer and Top 100 direct marketer of light industrial goods to consumers and professionals.Created an international business unit within Northern's B2B direct marketing division.STRATEGIC MARKETING Developed and implemented detailed strategic marketing plans leveraging catalog promotions, direct mail, print advertising, digital marketing and call center techniques. Managed product assortment and pricing.GENERAL MANAGEMENT Managed P&L, budgets, sales forecasts, marginsREPORTING AND ANALYSIS Measured and analyzed results - sales, profitability, mailing list, promotion, advertising and call center performanceSALES MANAGEMENT Met or exceeded all quarterly sales and profitability objectives; Recruited, trained and supervised sales and customer service teamOPERATIONS Worked with finance, IT and logistics departments to improve export order fulfillment process and increase customer ease of doing business

Manufacturer of DIY tools and hardware sold through “big box” style retailers and other major mass merchants.Managed international and OEM sales and marketing increasing export business from virtual zero to 50% of company total. Optimized regional production costs and margins by shifting distribution and assembly to/from USA, Canada, Mexico and Europe.SALES MANAGEMENT Achieved over $2,000,000 in first three years by recruiting distributors in Europe, Latin America & PacificACCOUNT MANAGEMENT Later realized consistent double-digit growth selling through retailers such as The Home Depot, Revelstoke, Wal-Mart, Sodimac and Kmart, as well as through wholesalers and specialty retailersGENERAL MANAGEMENT Worked with owner to create and manage sales and distribution facilities in Belgium, Canada, Germany, Mexico & ChileSTRATEGIC MARKETING Developed prices, programs, merchandising, packaging and sales literature adapted to meet regional needs; organized and executed trade show participationDATA SYSTEMS AND REPORTING Created parallel order management system in MS Access to produce export related documentation and strategic reporting that ERP did not supportINTERNATIONAL SALES AND LOGISTICS Previously held positions as Export Director and Export Manager where I developed the systems and infrastructure to support successful international expansion.