Manager, Marketing
CurrentCreate digital customer experiences that are easy to use, personalized and adaptive that delight customers as they engage with us on their preferred devices. Set a clear vision and roadmap that focuses on continuous technology and design improvements across the globe through the use of analytics revealing customer trends, behaviors and preferences. Experienced in using research and analytics to create segments for targeting on fedex.com. Create portfolio, product and business… Show more Create digital customer experiences that are easy to use, personalized and adaptive that delight customers as they engage with us on their preferred devices. Set a clear vision and roadmap that focuses on continuous technology and design improvements across the globe through the use of analytics revealing customer trends, behaviors and preferences. Experienced in using research and analytics to create segments for targeting on fedex.com. Create portfolio, product and business plans that highlight industry trends, competitive environment, and the value drivers for our customers. Areas of focus have included: new content management system (CMS) selection, site design and implementation, internal search and search optimization, social design and implementation, knowledgebase management, chat, design and feature enhancements to fedex.com, responsive and dynamic templates and content, load / release managementCertified Web Usability Analyst experienced in designing intuitive and engaging customer experiences to increase ROIManaged global translations for content and applications. Show less
