Heidi Kruse Email & Phone Number

San Antonio, Texas, United States

Peoria, Illinois Area

Supporting the growth of the Caterpillar Defense business through internal and external marketing efforts.

Peoria, Illinois Area

Develop and drive a communications strategy for the Energy & Transportation segment. Support communications and consult with the Executive Officer responsible for this segment.

Mossville Il

Managed technology, research and development, engineering and innovation communications at the enterprise and division levels, with responsibility for internal and external communications, media and community relations, executive communications and event management. Led a global communications team of seven professionals located in the U.S., U.K., India and China focused on strategic, enterprise engineering, internal and facility communications. Served as dedicated communicator for the office of the Chief Technology Officer. Evaluated media, sponsorship and speaking opportunities. Worked closely with executive leadership to develop all related communications and events. Enhanced Caterpillar’s reputation as an innovative company. Collaborated with media relations and various stakeholders to develop content and generate coverage of innovation and technology topics in enterprise, external and social media. Led communications for science, technology, engineering and math (STEM) activities. Worked with industry, academic, nonprofit and government partners to create internal and external communications for various initiatives. Provided strategic communications counsel for the enterprise engineering community. Consulted with stakeholders to develop and execute communications plans across lines of business and global locations. Ensured messages aligned with company’s strategy. Planned and executed special events from concept to completion. Managed guest speakers, technical conferences, award ceremonies, recognition events and officer visits.

Mossville, Il

Peoria, Illinois Area

Served as Marketing Coordinator for 20 locations in Illinois, working with staff and management to implement corporate marketing campaigns and individual office promotions. Created digital and print marketing materials such as posters, banners and brochures for web, newspaper and point-of sale. Analyzed media buys for audience, markets, frequency, reach and budget. Analyzed and segmented markets for cost-effective direct marketing and mass media campaigns.