Develop, grow, and manage case study program, including creating and copywriting case studies, developing customer survey and pipeline, collaborating with sales team, and publishing final case studies.

Developed and scaled blog and social media programs to increase awareness, engagement, and sales for AWS Marketplace. Blog content included technical tutorials on cloud topics across industry verticals. Key responsibilities and accomplishments:* Drove blog content initiative that generated a 147% YoY increase in unique visitors (UVs) and 33% YoY increase in attributed gross software sales (GSS). Generated $96M in annual gross software sales.* Collaborated cross-functionally with product marketing, engineering, demand gen, and customer advisor/sales teams to coordinate case study, blog, and social content with campaigns, initiatives, and event content and speakers.* Aligned blog and social channels to service-wide key annual initiatives, reporting progress and obstacles to the immediate team, cross-functional stakeholders, and executives.* Managed editorial timelines and implemented process improvements to decrease time to publish by 32%. Reviewed and edited all content to ensure a consistent brand voice and style.* Managed and reported on budget and spend.

Strategized, launched, and documented blog, social media, and customer reference programs to increase awareness of and engagement with AWS Marketplace.* Streamlined customer reference program process, including aligning goals with category and geo leads, customer advisors, and executive stakeholders. Reduced time to publish from months to weeks.* Designed and delivered ongoing education for contributors and managed agency vendors.* Launched blog initiative, increasing traffic to blog channel by an average 94% YoY each year forthe first three years and 33% after that.* Regularly updated process and obstacles to the immediate team, cross-functional stakeholders,and executives.https://aws.amazon.com/blogs/awsmarketplace/https://www.twitter.com/awsmarketplace

Help produce quarterly live event with 100% volunteer team. Manage alumni communications and engagement. Engage fans on Twitter; provide blog content support.

Developed and executed B2B content marketing campaigns in HubSpot for SaaS data warehouse automation provider to drive customer engagement and increase brand awareness.* Collaborated with the sales and support teams to develop inbound lead generation campaigns and lead nurture workflows with an average 40% open rate and 12% clickthrough rate (CTR).* Implemented paid SEM ad campaign that tripled site traffic and generated hundreds of leads.* Initiated email newsletters with 30% open rate and 6% CTR.* Managed blog editorial calendar and six-person blogging team.* Regularly reported campaign results to stakeholders and executives, demonstrating incrementalimprovement.

Spoken Communications provides of the leading Avaya-based Contact Center as a Service (CCaaS) B2B cloud platform and hosts every aspect of call center infrastructure in the cloud so you can focus on your core business. Responsibilities:Strategize overall B2B value proposition, product messaging and brand presence across channels and collateral. Create marketing sales support collateral, including the web presence, email newsletter, branded value proposition decks, product presentation decks, brochures, marketing one-sheets, FAQs, product cheat sheets, sales toolkits and demonstration videos. Maintain and administer SalesForce presence for sales staff and run weekly reports. Increase inbound lead generation via HubSpot.Create consistent content marketing strategy to position Spoken as a thought leader in the space, including regular blog posts, research-based white paper campaigns, webinars and speaking engagements. Monitor, manage and engage followers across Spoken's social media properties, including Facebook, Twitter, LinkedIn, the blog and YouTube, to apply the content marketing strategy.Manage public relations through press release creation, distribution and tracking; manage analyst relations with key Gartner and Forrester industry analysts to enhance brand profile. Target and coordinate participation in key industry conferences; produce a yearly user conference. Key accomplishments:* Launched monthly newsletter earning 25% open rates and 6% clickthrough rates* Developed blog content strategy resulting in a 30% increase in site traffic* Successfully hosted company’s first user conference* Garnered numerous awards, including Inc 500|5000 list (twice), Seattle’s Best Places to Work, TMC’s Best Product of 2014* Successfully launched six HubSpot white paper inbound lead generation campaigns* Generated 200 leads through a single webinar campaign

Produced and hosted Social Media Breakfast Seattle podcast. - Booked guests for on-air interviews.- Developed schedules for production, editing, and duplication for timely delivery.- Expanded reach of guest messaging by 3x through time-delayed audio downloads- Increased discoverability of live events to drive 20% higher attendance

Strategized and created content for social media outreach, including blogs, podcasts, Facebook, and Twitter.- Increased traffic to the Knight News Challenge 47% over the previous year- Achieved 10x the blog coverage over the previous year - Brought 400 attendees out to live meetups- Drove 1,600 registrations to the KNC Garage site