Heidi Wicks Email & Phone Number

Gainesville, Florida, United States

▪ Current chapter vice president responsible for member recruitment, overseeing the social ambassadors and planning the trip to the annual PRSA International Conference.

Gainesville, Florida, United States

▪ Former vice president of programming responsible for recruiting speakers, planning events and maintaining contact with other organizations within the college.

Gainesville, Florida, United States

▪ Served as a chapter ambassador and promoted the organization through tabling and presenting in classes across campus.

Gainesville, Florida, United States

▪ Leading a team of six students in a semester-long research project for the Florida Public Relations Association.▪ Developing and executing a research plan, including focus groups and surveys, to gauge young professionals' sentiments toward theFlorida Public Relations Association.▪ Analyzing and interpreting quantitative and qualitative data, transforming raw information into a comprehensive research documentthat provides actionable insights for the client.▪ Serving as the primary point of contact for the client, maintaining a collaborative relationship to ensure alignment with project goalsand expectations.

▪ Performed user surveys and interviews, collecting valuable feedback and insights to drive improvements during beta app development.▪ Conducted in-depth competitive analysis to decipher rival marketing tactics and discover growth opportunities for HYEL.▪ Pitched public relations and marketing strategies, subsequently implemented to drive HYEL’s growth.▪ Contributed to the development and execution of promotional email campaigns, effectively enhancing user acquisition.

Gainesville, Florida, United States

▪ Worked on a public interest campaign dedicated to raising awareness toward the exploitation of Florida’s springs.▪ Collaborated with event planning and community outreach teams on UF's campus to support public interest initiatives.▪ Advocated for student involvement by signing pledges to combat the exploitation of Florida's springs.

United States

▪ Licensed referee responsible for enforcing The Laws of the Game during recreational, competitive and tournament play for ages 8-19.▪ Florida Youth Soccer Referee of the Year nominee in 2020.

Bachelor'S Degree, Public Relations

Activities and Societies: UF PRSSA, PR Student Leadership Council, PICSA

Certificate, Sport And Entertainment Law And Risk Management

Completing courses focused on developing essential legal and risk evaluation skills tailored specifically for cases in sports.

Minor, Innovation

Completed courses that have shaped my core knowledge and skills in order to cultivate an innovative mindset to navigate the demands.

Education record

Activities and Societies: National Honor Society, Varsity Soccer, Varsity Flag Football, Best Buddies, Athletic Training Club, Always Wear.