Experienced marketing manager with a focus on delivering impactful omnichannel campaigns by overseeing direct mail and site/email promotions teams. Skilled in training analysts in business acumen, SQL, and data analysis to drive results-oriented strategies. As a flexible servant leader, I excel in making strategic business decisions while also being hands-on in day-to-day operations. Spearheading weekly business review meetings, I collaborate with marketing leaders to analyze past performance, identify current trends, and ideate future tactics to engage customer segments effectively.I thrive in fast-paced environments, quickly adapting to new strategies and making quality decisions under pressure. I've successfully replaced outdated marketing approaches by centralizing audience criteria and sharing them across all channels and platforms, including Tealium CDP, digital, email, and print. Additionally, I drive email marketing strategies, diversifying the email channel with above-benchmark click-through rates.My initiatives have led to significant results, including implementing new credit strategies resulting in $10MM in annual sales growth. I've also developed comprehensive test read documents for organization-wide use, facilitating easy segmentation of results by audiences. Currently, I manage an annual advertising budget of $3.5M and a discount budget of $26M, maintaining a favorable trajectory year-to-date.

•Built PowerBI dashboard to track A/B reactivation test results including response, SPC, Profit, Frequency, product family assortment, and discount usage.•Oversaw lower price campaign, presented findings, and answered questions from leadership frequently. Made recommendations based on data.•Developed practical reporting used by the president and marketing leaders to track business performance during Q4 and beyond.•A/B tested promotional offers to understand response incrementality and optimize profit.

•Identified new customer segments through data analysis and implemented integrated marketing campaigns to improve response rates among segments.•Partnered with campaign operations and e-comm to automate multiple postcard and email programs though Customer Data Platform (CDP). •Marketing expert on CDP implementation. Identified real-time audiences and triggered email, postcard, and site experiences to increase response across channels. Compared CDP data to the business database in Redshift using AWS Athena and Coginity.•Analyzed new segmentation schema to understand customer attributes and distinctions.

•Responsible for data mining, analysis, and forecast support for the customer marketing team.•Derive data-driven business insights to share with management on a weekly basis to understand business trends and identify opportunities to better engage our customers.•Train analysts on strategy and analytical thought processes, data-mining practices using SQL, forecasting methodologies, and ad-hoc analysis to drive value and develop business acumen among all analysts.•Track program performance daily. Identified incremental sales and forecast adjustments based on findings.•Built Tableau dashboard to track customer performance.

• Manage Fingerhut site marketing campaigns, overseeing a $10 million discount budget and 2-member team.• Respected and go-to leader of cross-functional teams including marketing, creative, merchandising, ecommerce, and legal departments. Work closely with department VP’s to determine areas of improvement and develop new strategies to accomplish common goals. Lead the team in a new promotions that increased sales by $6MM.• Develop and maintain regular online marketing campaigns that deliver incremental $80MM in sales annually.• Bring to life new segmented marketing campaigns that drove an incremental $8MM in profit annually.• Reallocated discounts to more profitable promotions, improving profit by $3.2MM.• Manage relationship with 3rd party vendor, approving and tracking invoices to stay within planned budget.

• Lead cross-functional teams to plan and execute Fingerhut site & print promotions on tight deadlines. A/B test to determine profitability of promotion, optimize future promotions, and determine segmentation opportunities.• Lead Holiday post-mortem to determine areas of improvement in promotions and processes. Identified process improvements that lead to fewer last minute changes and incremental sales of $10MM YOY.• Complete ongoing ad-hoc analyses to determine areas of opportunity on site to increase revenue, profit, and customer experience.• Effectively trained 6 new analysts to lead and execute marketing campaigns, think critically, and post-analyze campaigns to determine ROI.

• Responsible for strategy, execution & optimization of Fingerhut Customer Marketing print campaigns including letters, catalogs, and miscellaneous print initiatives ($350MM business).• Lead & execute the Integrated Customer Marketing bi-annual multi-million dollar sales forecast for the Fingerhut brand and track sales against Plan throughout the year.• Assist in management of 2 other marketing analysts, training and giving direction in projects

• Responsible for strategy, execution & optimization of Fingerhut Customer Marketing print campaigns including letters, catalogs, and miscellaneous print initiatives ($350MM business).• Analyze test results for campaigns to determine potential areas of growth for the business. Identified an opportunity of $7MM in incremental revenue within first year on the job.• Created efficiencies in letter and catalog process that saved 1 hour of work/week.

• Developed and used interpersonal and communication skills with faculty and students• Strong computer skills: Microsoft Word, Excel, and Access• Student Advisory Committee: Planning and organizing Business Department events

Quickly learned the Banner Database to complete processes in a timely mannerTrained coworkers in the use of Banner Database and other administrative proceduresPrepared for and attend admissions events; performed other recruiting activities

Implement strategic plans for promoting the business department at NWCPresented project details to 200 studentsCreated and managed Excel databasesPlanned and participated in prospective student events

Analyzed Shiloh and Retail Link data to provide better data for decision making purposesCoordinated efforts with Wal-Mart buyers and 3rd party associates to bring 150 items online with Walmart.comAnalyzed KPI's behind online marketing campaigns to recommend which campaigns are most profitableResearched and developed Philip's participation in charity event to create positive PR for CE brand