Heidi Shulman Email & Phone Number

London, United Kingdom

*Working with a variety of businesses, and not-for-profit organisations helping to transform their marketing plan to increase their brand awareness.* Clients include education, social and emotional wellbeing, faith organisations, health and social care, and property management.

United Kingdom

*Pivotal player in the pan-European team overseeing a £20-million media investment across six markets to plan, which included HomeSense Ireland launch and expanding HomeSense UK marketing presence.*Key lead for HomeSense UK media strategy development and execution; used past analysis in collaboration with media agency to shape the customer journey to identify new platforms and solutions to keep abreast of the competition. Media advertising drove 2.4% of total HomeSense transactions with a ROI of 3.8*Successfully challenged the HomeSense brand perception and reframed business objectives; from shifting ‘awareness’ to ‘educated and informed awareness’ in catchment.*Managed TK Maxx tactical campaigns collaborating with cross-functional teams (hub and local marketing teams, campaign management, external partners) to ensure local marketing activities were delivered to plan.*Tracked media budgets to ensure they were aligned with forecasts and where necessary allowed for amplification according to business needs.

United Kingdom

*Leadership position responsible for strategic planning of effective digital and integrated marketing campaigns across 20+ markets with a budget exceeding £35 million.*Selected to be part of the senior team involved in Avon’s Global Summit highlighting collaborative opportunities within the Avon and the media agency network with shared data learnings across regions; developed action plans and improved planning effectiveness for the new fiscal.*Transformed Avon’s EMEA digital media footprint across 20+ markets; by doubling, media spend investment from 15% to 30% to deliver brand growth and lead the organisation into the digital space.*People managed and led satellite teams across regional and local teams, as well as external partners, to drive campaign planning within the business to support a European strategy within a centralised brand guideline.*Oversaw auditing and media value improvement over a two-year timeframe from 3-point negative stretch to 5-point positive stretch, returning £750k to the business.*Cultivated agency relationships to deliver market excellence with best media mix recommendations; showcased best practices across the organisation.

United Kingdom

Oversaw quality effectiveness of over 100 campaigns in 35 markets across three regions (EMEA, LATAM, APAC).

Accounts worked on Philips, Novartis, HP, Cadbury, SAB Miller

Digital Marketing Strategy Diploma

Post Graduate Digital Diploma For Leaders, Graduated With Disctinction, Top 1% Of Cohort

Squared Online - A​ ​Google/​​Avado Partnership, Graduated With Distinction, Top 10% Of Cohort

Postgraduate Diploma - Integrated Marketing Communications, Media, Graduated Top Media Student With Honours

Bachelor Degree Of Commerce, Majored In Marketing And Accountancy