Roberta La Rovere Email & Phone Number

London, England, Gb

London, England, United Kingdom

Producing digital campaigns with a soul to support the amazing work of this community center.

Rio De Janeiro Area, Brazil & London, Uk

- Social Media Content Producer, Artplan, Nov 2020 to Dec 2020Elaborating plans, calendars and producing content, including writing copy in Portuguese and English for social media posts of highly regarded international account.- Growth Hacker, Redes da Maré, Oct 2020Ellaborated grant proposal based on digital strategy for growth of reach and engagement of this outstanding NGO that improves the life for residents in the Favela of Maré through art and social projects: https://www.redesdamare.org.br/en- Project Manager, Mandinga/LovetheSales.Com, 2018Coordinated the execution of several guerilla marketing activities to enhance the brand recognition of this e-commerce fashion startup: video projection, graffiti wall, and giveaways on Central London delivered on time & on-budget during Black Friday.- Copywriter, Huge, 2014Collaborating with designer & information architecture specialist to develop an interactive content webpage for top 100 company in Brazil. - International PR Manager for Rio City Hall, 2013Working as a fixer & content producer for the foreign press while promoting Rio City Hall’s projects & brand during FIFA’s Confederations Cup and World Youth Day.- Social Media Manager for FSB/State of Qatar on Rio+20, 2012 Production of content, sponsoring campaigns and analysis of results on Facebook and Twitter

London, United Kingdom

Leading international campaign production and localisation projects for Dyson.

London, United Kingdom

Daily collaboration with Head of Planning & Creative director to idealize and implement innovative campaigns and events for fashion, retail, entertainment & charities - Support on pitches & final report presentations, especially to identify & promote new business opportunities by analyzing brand image and KPIs- Defining target audience & brand personas to plan content per channel within time/budget framework- Showcasing benchmarks, indicating story lines and managing creative team on content production for digital, OOH & print campaigns- Review of campaign pieces to ensure accordance to tone of voice & brand image for client approvals by account manager- Determining content produced on video & integration w/PR for events/product launches- Making A/B campaign trials & constantly analyzing performance to optimize digital campaigns

Research about representation, participation and deliberation in digital democracy. Analysis of political activities of Rio de Janeiro MPs & online debate on #climateaction.

Managing multiple communications products and events related to the Project of Sustainable and Harmonic Development - Pará, in partnership with UN Habitat. Formulated new brand strategy for this charity & managed its launch in integrated PR+advertising strategy for ATL, social and digital.

Rio De Janeiro Area, Brazil

Internal Communications and PR for Project IES-Brasil, a civil society consultation on climate change mitigation policies. Development of website content, weekly newsletter, social media & print/video press releases. Documentation of all processes for financial accountability & transparency for our sponsors.

- Project ELLA (Evidences and Lessons from Latin America) was an online knowledge bank to foster cooperation for policy makers, NGO workers, community leaders and academics by using best practices from Latin America as examples of environmental management, governance and poverty alleviation alternatives for Africa and South-East Asia.- Contributed in shaping the guidelines for the guides, summaries and briefs that serve as basis for this online communications project as representative of the Brazilian Research Center of Expertise (LIMA/COPPE-UFRJ). As part of the South-South-North Network, this research center is responsible for providing successful examples of climate change mitigation and adaptation projects, as well as other environmental management activities. - Creation and administration of internal communications blog to coordinate Brazilian communication's team activities.

Research on online instruments of deliberation used by global civil society to promote more democracy on IOs and lobby on societal changes to fight against climate change.Contributed on meetings of the board of editors for Millennium Journal of International Relationshttp://www2.lse.ac.uk/internationalRelations/Journals/millenn/Home.aspxThis Master's diploma is interdisciplinary and carried out by the Government, the International Relations Department, the Development Studies Institute and the European Institute. It brings together many of the unique resources of these departments into a leading, interdisciplinary program on globalization, global governance and global politics. It also has close ties with the Centre for the Study of Global Governance, which carries out research on global governance, global security and global civil society

São Paulo Area, Brazil

- Provided client service and management of advertising strategies for high expending advertisers of AdWords program. Optimised performance of several ad accounts, increasing Google’s revenue and client ROI.- Elaborated marketing collaterals to promote quick and easy understanding of Google AdWords platform through user guides, case studies & corporate blogs. Coordinated launch of Google's Brasil blog (googlebrasilblog.blogspot.com) in 2006 & AdWords Brasil blog (adwords-br.blogspot.com) in 2007. Managed the creation of Adwords Brasil Newsletter sent to around 10 thousand advertisers with less than 0,2% of cancelation rate. - Collaborated actively on AdWords marketing events for advertisers, both onsite and webinars. Created and developed a cross-sell initiative with Google AdSense.

- PR activities for the UN in Brazil: organized press conferences, wrote press releases and daily articles for the United Nations Information Centre (UNIC) website. - Lead more than 10 members of staff in the organisation of the 60th UN Anniversary Seminar in Rio de Janeiro for International Relations university students that included the participation of a well-known Brazilian Ambassador and prominent academic figures.

Msc Global Politics, Political Science, Development Studies

Activities and Societies: Participated as editor on the board of the Millenium Journal of International Relations.

Master’S Degree, Political Communication

Research on social media and transnational activism related to #COP21 & #climatechange. I've attended courses at IESP/UERJ about theories.

Postgraduate, Journalism

Activities and Societies: Journalism course in English. This is a full time Postgrad course that consists of lectures and constant written.

Digital Marketing - Professional Development Course, Digital Marketing

Activities and Societies: From October to December 2010, I attend classes at City University to learn how to better suit marketing.

Bachelor In Social Communications, Journalism

Activities and Societies: Full Tuition Scholarship for Academic Achievement

Ba Journalism, Exchange Student