Heidi Tyrväinen Email & Phone Number

Business oriented consumer insight professional, with interest in data analytics and data visualisation. My strong experience consists of media & advertising, food industry, retail, market research & pos data analysis, b2b-sales and sales/marketing support. On my study leave in 2019-2020 I have complemented my education (M.Sc. in Econ.) with studies on Big Data specialisation (30 credits, Lahti University of Applied Sciences), statistics and data analytics (Aalto, Helsinki & Jyväskylä Universities).I have analysed many types of data to support business. At Saarioinen my role was to analyse retail and sales data to provide insights for product development, business planning and sales. I am also very familiar with market research and survey data analysis as I have been working for more than 10 years for media industry, mainly on market & advertising research. I am used to work with b2b-sales & sales support.I would describe myself as a sales and growth oriented researcher/analyst, for whom it's easy to find different perspectives to support the business. I am inspired by the best sides of my job: to meet customers, learn about their industries and business and/or marketing challenges. My ambition is to provide to our customers - or my own colleagues - useful insights and added value based on data, my experience and business understanding by using visual way to communicate it.

Listed skills include Media Planning, Advertising Research, Online Marketing, Media Research, and 14 others.