Concept Development Manager
Current
Aug 2024 - Present
AeroLeads people directory · profile
Heidi Tyrväinen Email & Phone Number
Concept Development Manager @ SOK | Retail space optimization | FMCG analysis | Market research
at
SOK
1 work email found
@dagmar.fi
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Concept Development Manager @ SOK | Retail space optimization | FMCG analysis | Market research
Location
Vantaa, Uusimaa, Finland
Company size
Who is Heidi Tyrväinen? Overview
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Quick answer
Heidi Tyrväinen is listed as Concept Development Manager @ SOK | Retail space optimization | FMCG analysis | Market research at SOK, a with 1869 employees, based in Vantaa, Uusimaa, Finland. AeroLeads shows a work email signal at dagmar.fi and a matched LinkedIn profile for Heidi Tyrväinen.
Heidi Tyrväinen previously worked as Concept Development Manager at Sok and Insight Manager at Dagmar. Heidi Tyrväinen holds M.Sc. (Econ.), Economics, Law And Economics from University Of Eastern Finland.
Company email context
Email format at SOK
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*@dagmar.fi
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AeroLeads found 1 current-domain work email signal for Heidi Tyrväinen. Compare company email patterns before reaching out.
Profile bio
About Heidi Tyrväinen
Business oriented consumer insight professional, with interest in data analytics and data visualisation. My strong experience consists of media & advertising, food industry, retail, market research & pos data analysis, b2b-sales and sales/marketing support. On my study leave in 2019-2020 I have complemented my education (M.Sc. in Econ.) with studies on Big Data specialisation (30 credits, Lahti University of Applied Sciences), statistics and data analytics (Aalto, Helsinki & Jyväskylä Universities).I have analysed many types of data to support business. At Saarioinen my role was to analyse retail and sales data to provide insights for product development, business planning and sales. I am also very familiar with market research and survey data analysis as I have been working for more than 10 years for media industry, mainly on market & advertising research. I am used to work with b2b-sales & sales support.I would describe myself as a sales and growth oriented researcher/analyst, for whom it's easy to find different perspectives to support the business. I am inspired by the best sides of my job: to meet customers, learn about their industries and business and/or marketing challenges. My ambition is to provide to our customers - or my own colleagues - useful insights and added value based on data, my experience and business understanding by using visual way to communicate it.
Listed skills include Media Planning, Advertising Research, Online Marketing, Media Research, and 14 others.
Current workplace
Heidi Tyrväinen's current company
Company context helps verify the profile and gives searchers a useful next step.
Sok
8 roles
Heidi Tyrväinen work experience
A career timeline built from the work history available for this profile.
Insight Manager
Aug 2022 - Aug 2024
Market Specialist
POS data analysis, consumer insight, product development, business planning, retail, food industry. Main analysis tools: Analyse2 Category Analytics, PowerBI and excel.
May 2021 - Aug 2022
Senior Insight Strategist
My primary goal was to provide insights to Kärkimedia’s customers and media sales how to use newspaper media efficiently in advertising/marketing campaigns. This included insights about media & target groups, advertising measurements and helping customers to create/plan advertising that works to achieve their goals. Insights were based on analysed survey data, advertising measurements and visual presentation of data collected. I also took care of continuous development of Kärkimedia’s surveys. My role also included different development tasks, such as Tableau implementation project and testing new ways to measure advertising effectiveness. As a primary analysis tools I used New Media Planner, SPSS and Excel.
Sep 2010 - May 2021
Research Planner
My job was to create survey data based insights for b2b media sales and magazines editorial teams.
Oct 2008 - Sep 2010
Securities Officer
Osuuspankkikeskus Osk
Clearing of international stock trades including regular communication with international counterparties.
May 2007 - Oct 2008
Trainee
Embassy Of Finland In Canberra
Administrative and support tasks concerning Finland's EU presidency.
Jul 2006 - Dec 2006
Back Office Officer
Helsingin Op-Pankki Oy
Backoffice tasks at OP-Private wealth management.
Apr 2002 - Aug 2005
Team & coworkers
Colleagues at SOK
Other employees you can reach at s-ryhma.fi. View company contacts for 1869 employees →
JU
Jussi Ulanen
Colleague at SokHelsinki, Uusimaa, Finland
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KM
Kaj Mäkelä
Colleague at SokHelsinki, Uusimaa, Finland
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AK
Antero Kojola
Colleague at SokHelsinki, Uusimaa, Finland
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KR
Kitta Ränk
Colleague at SokHelsinki Metropolitan Area, Finland
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JS
Joe Smith
Colleague at SokSouthfield, Michigan, United States
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JH
Juha Hokkanen
Colleague at SokHelsinki, Uusimaa, Finland
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KK
Kaisa Kanninen
Colleague at SokTampere Metropolitan Area, Finland
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SL
Samuli Lehtelä
Colleague at SokFinland
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EP
Elina Palokas
Colleague at SokHelsinki, Uusimaa, Finland
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MK
Minna Korja
Colleague at SokFinland
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Jussi Ulanen
Colleague at SokHelsinki, Uusimaa, Finland
View →
KM
Kaj Mäkelä
Colleague at SokHelsinki, Uusimaa, Finland
View →
AK
Antero Kojola
Colleague at SokHelsinki, Uusimaa, Finland
View →
KR
Kitta Ränk
Colleague at SokHelsinki Metropolitan Area, Finland
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JS
Joe Smith
Colleague at SokSouthfield, Michigan, United States
View →
JH
Juha Hokkanen
Colleague at SokHelsinki, Uusimaa, Finland
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KK
Kaisa Kanninen
Colleague at SokTampere Metropolitan Area, Finland
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SL
Samuli Lehtelä
Colleague at SokFinland
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EP
Elina Palokas
Colleague at SokHelsinki, Uusimaa, Finland
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MK
Minna Korja
Colleague at SokFinland
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4 education records
Heidi Tyrväinen education
M.Sc. (Econ.), Economics, Law And Economics
Specialisation Studies (30 Credits), Big Data And Analytics
Statistics And Data Analytics
Statistics And Data Analytics Studies 2018 - 2020
Education record
Pieksämäen Lukio
FAQ
Frequently asked questions about Heidi Tyrväinen
Quick answers generated from the profile data available on this page.
What company does Heidi Tyrväinen work for?
Heidi Tyrväinen works for SOK.
What is Heidi Tyrväinen's role at SOK?
Heidi Tyrväinen is listed as Concept Development Manager @ SOK | Retail space optimization | FMCG analysis | Market research at SOK.
What is Heidi Tyrväinen's email address?
AeroLeads has found 1 work email signal at @dagmar.fi for Heidi Tyrväinen at SOK.
Where is Heidi Tyrväinen based?
Heidi Tyrväinen is based in Vantaa, Uusimaa, Finland while working with SOK.
What companies has Heidi Tyrväinen worked for?
Heidi Tyrväinen has worked for Sok, Dagmar, Saarioinen, Kärkimedia Oy, and Aller Media Oy.
Who are Heidi Tyrväinen's colleagues at SOK?
Heidi Tyrväinen's colleagues at SOK include Jussi Ulanen, Kaj Mäkelä, Antero Kojola, Kitta Ränk, and Joe Smith.
How can I contact Heidi Tyrväinen?
You can use AeroLeads to view verified contact signals for Heidi Tyrväinen at SOK, including work email, phone, and LinkedIn data when available.
What schools did Heidi Tyrväinen attend?
Heidi Tyrväinen holds M.Sc. (Econ.), Economics, Law And Economics from University Of Eastern Finland.
What skills is Heidi Tyrväinen known for?
Heidi Tyrväinen is listed with skills including Media Planning, Advertising Research, Online Marketing, Media Research, Advertising, Consumer Behaviour, Mobile Marketing, and Marketing Management.
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