As a senior member of the team, this role focussed on marketing strategy, brand management and customer experience, while introducing agile methodologies. • Marketing & brand strategy• Customer experience• Research & insights • TTL brand campaign

This was a data driven, strategic marketing role within an agile environment. Design and optimisation of multiple TTL campaigns across a number of portfolios including consumer lending and wealth products. Delivering a great customer experience has always been a key focus for me and core to all work streams including new product development, development of a new website and the launch of various initiatives. Extensive qualitative and quantitive research projects including a variety of focus groups and design sprints. Creative problem solving and exceptional stakeholder management have been critical in this role, as have my project management skills. During my time at Westpac I have received company and department awards in recognition of my hard work and commitment. As a passion of mine, I was a facilitator for adult financial literacy 'Manage your money' workshops and visited a number of schools to help students understand the importance of financial literacy and how this knowledge can make a real difference.

Primarily focused on KiwiSaver acquisition and retention. Identifying and maximising opportunities to enhance customer experience, increase revenue and market share. Introduction of a customer lifecycle marketing strategy to increase profitable growth. My drive, financial marketing experience, stakeholder management and problem solving skills were essential, allowing me to pick things up quickly, project manage effectively and get them to market with speed. Key stakeholders included: Product, Data, Analytics, Compliance and Legal.

This has been a fantastic and extremely varied B2B and B2C marketing role that has allowed me to push the boundaries in a saturated marketplace. As a results driven Marketing Manager, I have managed a number of high profile integrated above and below the line marketing campaigns from concept through to, and including, execution. In 2014 I was presented with the 'LeasePlan Outstanding Contribution Award' and in 2015 I was a finalist for the 'LeasePlan Value Award: Passion', both awards are highly sought after, prestigious annual awards. In 2016 became a LeasePlan Values Awards Ambassador assessing monthly awards submissions. • Marketing strategy - B2B & B2C• Brand Management - planning, launch and management • Sponsorship: Leeds United Football Club • New Product Development/Launch • Website - Dev, launch, management and optimisation - Increased traffic from 4k to 101k • TTL Campaigns - Design to execution & optimisation: TVC, radio, OOH & print etc• Digital Marketing - Web, social, video, CRM, marketing automation, SEO, paid search, display and retargeting • Strategic Partner Marketing - Tesla, Jaguar, Land Rover, Volkswagen, Audi etc. • Event management - Including Goodwood Festival of Speed• Research & Insights - Running prospect / customer focus groups and external research and analysis• PR, Editorial & Magazine Launch • Budget management • Legal & compliance

Management of the Marketing department, reporting directly to the CEO. Working in such a varied and fast paced environment my creative thinking skills were essential, as well as my design skills and ability to effectively manage internal and external stake holder relationships. • B2B Marketing strategy • Brand management • Campaign Management - acquisition & retention • New product development & launch• Digital - Website, SEO, microsite, email marketing, banner advertising, social media. • Print advertising• PR, editorial and advertorial• Strategic partner marketing with & governing bodies industry leaders • Managing external agencies• Budget management • Legal

Working at the Domino’s UK Head Office was a valuable insight into the marketing of one of world's biggest brands. This was a temporary job covering maternity leave whilst I was focussing on finding a permanent marketing role. Daily duties included working closely with the Marketing Controller on marketing activities, liaising with their PR agency, dealing with any marketing queries or concerns from the Domino stores and dispatching marketing materials to them.

As a Marketing Executive I collaborated with sales and distribution to increase revenue and deliver best customer outcomes. Pricing was a key focus during a time where the price of steel was rising dramatically it was key that prices stayed competitive yet profitable. • Marketing communications• Catalogue design & management • Website management • Pricing • Event Management• Agency management

As a Senior Communications Executive, at Volkswagen UK’s head office, it was my responsibility to ensure that all communication between the Volkswagen brand and retailer network delivered the right message and adhered to brand guidelines. • Brand Champion • Internal/external communications • Content creation • Intranet management• Main website content• Newsletter • Liaising with external agencies • Proof reading• Creative problem solving