Heidi Westberg Email & Phone Number

Portland, Or, Us

Portland, Oregon Area

Develop and maintain all contractual relationships with license partners- Work closely with license partners to identify upcoming trends and work with design team todevelop relevant, yet elevated license product that is differentiated from what is in the marketplace- Responsible for developing merchandising strategies that deliver assigned sales and profit goals- Develop, communicate and drive seasonal business and assortment strategies that meet or exceedfinancial targets and customer expectations- Manage all merchandising activities for license category, including: competitive analysis, linebriefs, assortment analysis and hindsight of business results and marketplace information todevelop data driven insights- Communicate results and insights succinctly and clearly to all levels of company, informing andadjusting business tactics and strategy as needed- Communicate seasonal department strategies to key functional areas (design, sourcing, inventoryplanning, visual merchandising, marketing, web, creative) in order to focus alignment and achievebusiness goals- Partner with planning and inventory management to drive inventory investment, plan pricing andpromotions and channel assortments to achieve financial success- Partner with design to ensure assortment and merchandising strategies are in alignment withbusiness and customer needs- Partner with cross functional teams to ensure product developed delivers on brand filters- Responsible for planning process, seasonal business plans, pricing, promotional plans, IMU/GMmanagement, brand and channel assortments including customer facing strategy- Developed and continue to manage contractual relationships with licensed partners includingDisney, Star Wars, Dr. Seuss, Peanuts, Marvel, Warner Bros, 20 th Century Fox, PippiLongstocking and NBC Universal

Portland, Oregon Area

Instrumental in establishing and maintain selling partnerships with Amazon, Costco and Zulily- Oversaw new opportunities researching concepts, analyzing risks, implementing processes androlling into business units- Established wholesale business for the brand selling into Nordstrom, Serena & Lily and Costco- Worked with cross-functional team to curate, sell-in and develop line for all wholesale partners

Portland, Oregon Area

Responsible for preparation of decks for quarterly board meetings- Communication with board as well as investment company- CEO’s schedule, travel and external communication

Portland, Oregon Area

Responsible for merchandising and buying of Hard goods for online, retail and outlet locations- Maintaining weekly selling- Overseeing all CAD design and product line development into internal systems

Portland, Oregon Area

Responsible for managing call and time response by customer center representatives, as well asfinding solutions to any elevated customer issues- Responsible for quarterly seasonal product presentations; facilitating merchandising and thecustomer service center- Maintaining communications between Merchandising and Customer Service Center