Hein Kuiper Email and Phone Number
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An analytical and strategic thinker who has led the transformational development of a range of businesses across Europe, helping them to launch disruptive business models and cutting edge marketing techniques. 30 years of experience gained in Britain and Europe including 14 years at executive and non-executive level but I'm not afraid to get my hands dirty in order to get results.Specialties: Marketing & Business strategy,Greenfield launches and Digital transformations,Digital marketing techniques; SEM, PPC, Display, Affiliates, UX, Mobile, Social Media, email.....Website and eCommerce creation and optimisation,Price comparison site performance management,Digital and traditional analytics,Classic Direct marketing; DRTV, Press, DM, Inserts, Doordrops, MGM and Telemarketing.Brand; launches, positioning, development, re-brandingOver 50s selling, marketing and servicing,Affinity and digital partnerships,Personal lines insurance: Home, Motor, Travel, Health, Motorcycle, Pet, Accident, Warranty, Creditor, Life...etc Financial services proposition development PR and public speaking.
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FounderBoats On Wheels May 2019 - PresentSouthamptonBoats on Wheels is a unique boat and yacht dealer offering new and used trailer boats on the South Coast of England. -
Non Executive DirectorUnity Insurance Services Dec 2019 - PresentLancingProud to support Unity, a thriving insurance broker owned by The Scouts Association. -
Head Of Digital (Digital Transformation Contract)Endsleigh Insurance Services Ltd Jun 2018 - Dec 2018Cheltenham, Gloucestershire, United KingdomHelped Endsleigh to weigh up the potential sales and marketing opportunities arising from Digital , developed the digital transformation plan, gained stakeholder buy-in, lined up suppliers and helped steer the early delivery phase of the programme. The programme served as a vehicle to re-launch the Endsleigh brand and deliver substantial sales performance improvements. -
Pursuing Disruptive Start Up VentureSelf Employed Jan 2018 - Jun 2018Southampton, United Kingdom
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Chief Digital OfficerCarole Nash Insurance Apr 2017 - Dec 2017Altrincham, Greater Manchester, United KingdomResponsible for shaping and delivering the digital transformation agenda for the UK's number 1 motorcycle insurance broker. Leadership of the marketing and digital teams. -
Chief Marketing OfficerCardif Pinnacle Jul 2014 - Nov 2016BorehamwoodHelped this traditional Creditor insurer transform itself by generating rapid digital growth from new lines of business. P&L responsibility for pet insurance which we've turned from a niche line into the primary growth driver with market beating levels of claims performance. -
Snr Business Product ManagerGoogle Jan 2013 - Feb 2014London, United KingdomResponsible for the European development of financial services price comparison for Google.Launched Google's first non-UK price comparison service in France by overseeing everything from P&L management, partnership development and platform integration to product and UX design, localisation, marketing and analytics. -
Managing DirectorHeinsight International Ltd Sep 2009 - Apr 2013An international management consultancy practice which helped its clients to import successful business models and best practice marketing techniques, often from overseas. Working with a range of clients from new start-up businesses to long established charities and large scale multinationals who wanted to develop their marketing and distribution models. Specialised in digital and consumer segment focussed marketing.
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Non-Executive DirectorEisc Ltd Jan 2012 - Mar 2013SouthamptonThe European Information Services Centre (EISC Ltd) is a privately owned business based in Southampton, Hampshire, UK and a partner organisation in the Enterprise Europe network provided by the EC.EISC provides a wide range of services to business in SE England relating to EU legislation, business opportunities, available grants as well as answering a multitude of miscellaneous enquiries. -
Non Executive DirectorInsuretech Ltd, Ageas Feb 2007 - Sep 2009I was a Director at Insuretech since its launch.This exciting insurance quote aggregator start-up boasted an award winning consumer auction facility to its proposition and gave Fortis UK a foothold in the highly competitive British Quote Aggregator market. -
Marketing & Strategic Development DirectorRias Plc Jul 2005 - Sep 2009RIAS is one of the largest personal lines insurance brokers in the UK, specialising in the over 50s. I was responsible for a great team of 50 professionals who supported me in Strategic Planning, Proposition Development, Brand Management, Customer Acquisition, Cross Selling and Retention. During my time there I helped RIAS to more than double its profits and to grow its book to over 1 million Home, Motor and Travel policy holders. Amongst other things my team and I re-positioned and… Show more RIAS is one of the largest personal lines insurance brokers in the UK, specialising in the over 50s. I was responsible for a great team of 50 professionals who supported me in Strategic Planning, Proposition Development, Brand Management, Customer Acquisition, Cross Selling and Retention. During my time there I helped RIAS to more than double its profits and to grow its book to over 1 million Home, Motor and Travel policy holders. Amongst other things my team and I re-positioned and relaunched the RIAS brand under the award winning 'Better With Age' concept and developed an in-house marketing database applying leading edge modelling and analytics tools to customer data to improve business performance.Launched a new e-trading platform and a range of new digital distribution channels. Show less -
Head Of Internet BusinessZurich Financial Services 2003 - 2005Set up Zurich's digital incubator to rapidly stimulate Internet growth by developing and implementing Internet strategy, assembling and leading a multi-functional team, overhauling marketing activity, launching a new quote and purchase system and initiating and negotiating new partnership deals. I was instrumental in the delivery of a range of bespoke internet propositions and sales processes.As a result, new business grew by 70% in a year. -
Head Of MarketingEagle Star 2001 - 2003Leading the marketing strategy, planning and execution of the direct insurance operation of Zurich Financial Services. Eagle Star had 800,000 policyholders and 160,000 sales per annum. This role carried responsibility for brand management, DM, product development and a budget of £11m. Highlights included; the relaunch of Eagle Star under the Zurich Brand in the direct market (with full broker support), the launch of a new motor insurance product (increasing conversion rates by up to 70%), a… Show more Leading the marketing strategy, planning and execution of the direct insurance operation of Zurich Financial Services. Eagle Star had 800,000 policyholders and 160,000 sales per annum. This role carried responsibility for brand management, DM, product development and a budget of £11m. Highlights included; the relaunch of Eagle Star under the Zurich Brand in the direct market (with full broker support), the launch of a new motor insurance product (increasing conversion rates by up to 70%), a web-site relaunch and the complete consumer segment based overhaul of all marketing activities. Show less -
Managing Director, Uk EducationNovara Plc 1999 - 2001PLC Director with bottom line responsibility for a catalogue retail business with £54m turnover, £12m profits and a team of around 200 staff. Line responsibility for the marketing, sales and customer service functions within the UK Education division including field sales staff, product management and product development specialists and a 65 head call centre. In addition held Group responsibility for the marketing services function incorporating an in-house design studio, a new media team, an… Show more PLC Director with bottom line responsibility for a catalogue retail business with £54m turnover, £12m profits and a team of around 200 staff. Line responsibility for the marketing, sales and customer service functions within the UK Education division including field sales staff, product management and product development specialists and a 65 head call centre. In addition held Group responsibility for the marketing services function incorporating an in-house design studio, a new media team, an exhibition events unit and a database management team. Show less
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Commercial Director & Deputy Managing Director, Sun Direct, GermanyRsa 1995 - 1999Helped to launch Sun Direct as a ‘greenfield’ direct motor insurance operation. Engineered its rapid development to a leading edge business with one of the highest levels of consumer awareness of all German direct insurers. After only three years of trading we had secured around 8% of the mature German direct motor insurance market. We achieved market leading levels of business from the emerging new media channels and we introduced a ground breaking Personal Accident insurance product. The… Show more Helped to launch Sun Direct as a ‘greenfield’ direct motor insurance operation. Engineered its rapid development to a leading edge business with one of the highest levels of consumer awareness of all German direct insurers. After only three years of trading we had secured around 8% of the mature German direct motor insurance market. We achieved market leading levels of business from the emerging new media channels and we introduced a ground breaking Personal Accident insurance product. The marketing focussed role carried responsibility for business volume, brand development and underwriting profit. Show less -
Direct Marketing ManagerRsa 1991 - 1995Led the introduction and development of Direct Marketing and Affinity Marketing as distribution channels into a range of Sun Alliance's European operations including: The Netherlands, Spain, France, Denmark, Italy and ultimately Germany.This involved working with local management teams to plan and implement: DM techniques, admin and campaign systems, staff training, affinity partner negotiations, agency appointments and business processes. Introduced DM friendly Accident, Health and Life… Show more Led the introduction and development of Direct Marketing and Affinity Marketing as distribution channels into a range of Sun Alliance's European operations including: The Netherlands, Spain, France, Denmark, Italy and ultimately Germany.This involved working with local management teams to plan and implement: DM techniques, admin and campaign systems, staff training, affinity partner negotiations, agency appointments and business processes. Introduced DM friendly Accident, Health and Life insurance products into local markets.Coordinated pan-European marketing programmes with global affinity partners. Show less
Hein Kuiper Skills
Frequently Asked Questions about Hein Kuiper
What company does Hein Kuiper work for?
Hein Kuiper works for Boats On Wheels
What is Hein Kuiper's role at the current company?
Hein Kuiper's current role is Founder Boats on Wheels / Non Executive Director at Unity Insurance Services.
What is Hein Kuiper's email address?
Hein Kuiper's email address is he****@****ail.com
What is Hein Kuiper's direct phone number?
Hein Kuiper's direct phone number is +44 20 8207*****
What skills is Hein Kuiper known for?
Hein Kuiper has skills like Executive Management, Marketing Strategy, Direct Marketing, On/off Line Channel Integration, Over 50s Marketing, International And Cross Border Marketing, Public Speaking, Price Comparison Site Distribution, Digital Media, Business Strategy, Brand Management, Greenfield Development.
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