I specialize in leveraging data-driven strategies to optimize digital campaigns and deliver actionable insights. I am currently seeking roles or freelance assignments where can contribute to the effectiveness of the company’s or client’s marketing initiatives with my analytics-focused approach.I’m proficient in Google Analytics 4 and Looker Studio (formerly Data Studio) and using these tools to generate monthly and quarterly analytics reports, highlighting key performance indicators, results of A/B testing, insights on audience targeting, and strategic recommendations. I designed and managed analytics dashboards created in Looker Studio tailored for diverse client needs to enable real-time performance tracking. I also have some experience with creating dashboards in Hubspot.I spearheaded the transition to Google Analytics 4 for agency clients, from initial setup to complete implementation. This includes setting up and testing conversion tracking in GA4 and other channels (Google Ads, Reddit, Pinterest, LinkedIn, Meta) via Google Tag Manager.I conducted competitor and channel analysis for new agency clients as the basis for developing a strategic marketing plan specific to the customer’s niche.I’m experienced in heatmap analysis using Hotjar to understand website user behavior and enhance user experience.I’m skilled in structuring and scheduling campaigns across various platforms including Google, LinkedIn, Reddit, Pinterest, and Meta. My work with paid ads has included A/B testing, audience targeting, and content, target group, placement, and budget optimization. Of these platforms, I have the most experience and interest in working with Google Ads.I have experience with keyword research, optimizing blog content for search, writing blog posts, and implementing effective content marketing strategies to elevate brand visibility and increase organic traffic. I have worked with SEMrush for keyword research and to identify technical SEO issues. Platforms I have worked with to publish blog posts include WordPress, Squarespace, and Hubspot.