Helen Booth is a Head of Marketing and Events at Alternative Futures Group. She possess expertise in social media, stakeholder engagement, stakeholder management, online marketing, business development and 19 more skills. Colleagues describe her as "Helen is a super person to work with, I have worked with her over many years with various companies and have always found her honest and diligent with a flair for marketing and communications at senior level. An asset to any organisation." and "I have worked with Helen on a number of diverse and interesting projects over the past 10 years from Place Marketing to Economic Regeneration to supporting local charities across North Wales and Cheshire. Probably our most successful collaboration was when Helen was at Chester City Council and we worked with her and the Chester and Cheshire DMO to build a partnership approach to marketing between the private and public sector. This was an extremely innovative approach to marketing at the time and took an immense amount of time, focus and resilience to convince both the local authority and private sector retail businesses in Chester that a coordinated approach would reap the most dividends. And it did. The campaign achieved a 100:1 return on it's marketing investment and more importantly, barriers between private and public sector organisations had been breached for good. We have since worked with Helen in each of her last three appointments and she brings the same zeal and innovative thinking to each of these roles, whilst allowing us to input creatively and strategically - again demonstrating her strength in partnership working. "