Helen Cui Email and Phone Number

Marketing and Brand Building:1. Introduce and promote German Top pet brand ' Vitakraft' to China Market，Evaluate and design new products strategy, lead new product development 2. Support Sales Target Achievement for nationwide by designing clear Market Development Strategy and Product Assortment like Trade Promotion strategy, Marketing Activities, Sales Channel strategy and Price Strategy 3. Profit & Loss Analysis and Marketing Budget Controlling 4. Monitor and control Product Distribution. Review and Audit Sales Rebate and Promotion Activities, Distribution coverage 5. Form and Establish a strong Brand Name of Vitakraft in China , leading Product and Brand Training, Exhibition and Media Promotion, New Product Launch6. Responsible for VIP program Development like Carrefour/ Metro/ RT-mart/JD/Suning/Tmall HQOperation and Supply Chain:1. Support German HQ to establish joint venture dry food factory 2. Select and confirm Chinese suppliers for OEM products. Implementing with New Product from 0 to 1 process.3. Set Annual Purchasing Budget and Goal according to Sales and Marketing Demand. Make Clear Purchasing Strategy4. 10+ Suppliers Management ,Implementing annual purchasing price negotiation and updating.5. Build/ Maintain good relationship with key suppliers and support them to development. Evaluate /Improve purchasing order implement levels,6. Audit Monthly Demand Plan, ensure reasonable purchase-sell-stock management and safety inventory level. 7. Develop order-taking and customer service procedures8. Audit and Ensure Importing and Exporting orders implementing

. Good skills of negotiation and communication with overseas customers. Focus on European and American market,Take 1/4 business of pet snacks exporting business in company（ No 1 pet snacks company in China）. 2. Promotion and Marketing for private label "Wanpy" "Jerky Time" to Europe,Middle East. American 3. Responsible for searching good Chinese suppliers for our clients for other pet products besides pet snacks, pet accessory, rawhide bone, etc. 4. Responsible for the planning and managing of global exhibitions, such as Interzoo, APPA, Zoomark,CIPS , Global sources Expo etc. 5. Responsible for promotion of corporate image, B2B, advertising and website construction, such as B2B of Alibaba, Global sources, Advertising on Pet International, Hobbyzoo etc. 6. Market survey for pet food industry, gather information from oversea market,as well as for competitor etc. In which researching and finding out the latest technology and industry trends 7. Brand building and promotion, product and company training,

1. Establish New Overseas Business Dept. Application for exporting license. Handling export formalities and Auditing exporting customs Clearance 2. Formulating Agency Contracts, Confidentiality Agreement. Staff Handbook etc.3. Handling Exporting Product Profile and Catalogue, Product Operation Manual and Website Construction. 4. Business negotiation and communication with overseas clients 5. Operation for B2B website of Alibaba,Global sources, daily reply and quotation for overseas inquiry 6. Handling 3C certification preparation and audit