Exceptional promotion within 6 months of previous position.Mask Care:• Leads key strategic franchise with 1st-to-market innovations and pillar franchise re-animation projects; manages 1 full-time employee• Orchestrates projects from idea conception to launch; meticulously managing milestone deadlines to ensure industrial feasibility and executional excellence• Decodes consumer insights and anticipates trends to create breakthrough concepts; analyzes market data and competitors… Show more Exceptional promotion within 6 months of previous position.Mask Care:• Leads key strategic franchise with 1st-to-market innovations and pillar franchise re-animation projects; manages 1 full-time employee• Orchestrates projects from idea conception to launch; meticulously managing milestone deadlines to ensure industrial feasibility and executional excellence• Decodes consumer insights and anticipates trends to create breakthrough concepts; analyzes market data and competitors to propose actions • Creates launch kits and marketing mix recommendations for country ahead of launch, including the development of creative media assets with an integrated communications approach• Facilitates effective communication and coordination during the development process with R&I, packaging development, research, legal, operational marketing, digital and agencies Show less

International Brand & Product Development For CPD Skincare DMI

International Brand & Product Development (DMI) for Consumer Products Division (CPD)November 2017 - June 2018:CPD Skincare DMI (Management Trainee Rotation #4 & Placement)July 2017 - November 2017:Saint Gervais Mont Blanc DMI China Hub(Management Trainee Rotation #3)May 2017 - July 2017:CPD Hair DMI China Hub(Management Trainee Rotation #2)February 2017 - May 2017:L'Oréal Paris Make Up DMI Asia Hub(Management Trainee Rotation #1)

Brand Marketing - develops press and media content, supports new business pitches & proposals, assists event planning & execution, liaises with influencers, local & foreign media

- Worked in Acquisition Marketing, in particular with publishers (bloggers & YouTubers) whom I onboarded for the Ebates' affiliate program- Strategized pitch and negotiated terms to bring about the most cost-effective partnerships - Executed and followed-up with publisher collaborations in the forms of brand integration videos, video mentions, sponsored posts, giveaways- Conducted publisher research and analyzed compiled stats to make spending decisions- Created content for… Show more - Worked in Acquisition Marketing, in particular with publishers (bloggers & YouTubers) whom I onboarded for the Ebates' affiliate program- Strategized pitch and negotiated terms to bring about the most cost-effective partnerships - Executed and followed-up with publisher collaborations in the forms of brand integration videos, video mentions, sponsored posts, giveaways- Conducted publisher research and analyzed compiled stats to make spending decisions- Created content for biweekly publisher newsletters on MailChimp sent to over 1000 recipients Show less