A strategic communications consultant specialising in developing health and medical technology brands through a commercially focussed lens with partnerships at the core.Dual-degree qualified in both Media (Journalism) and Critical Care Nursing, with postgraduate qualifications in Integrated Brand Management and Strategic Marketing grants unique perspective in the health, medical technology, wellbeing and lifestyle arenas.With over two decades in roles ranging from advertising agency business director to brand and client experience management client-side as well as strategic copywriting across all channels, has enabled the development of wide-ranging skills, an agile mindset, and a love for creative collaborations that hit business targets.