Rhubarb&Custard form a sweet partnership of retail and digital specialists who are set up to not only service clients directly, but also agencies who may lack those specialist skills. Together we help retailers become better brands and brands become better retailers. The services we offer really depend on what our clients need, but range from retail and digital strategy to 'sticky' integrated creative ideas, design to production. We have real focus on driving end sales, adding… Show more Rhubarb&Custard form a sweet partnership of retail and digital specialists who are set up to not only service clients directly, but also agencies who may lack those specialist skills. Together we help retailers become better brands and brands become better retailers. The services we offer really depend on what our clients need, but range from retail and digital strategy to 'sticky' integrated creative ideas, design to production. We have real focus on driving end sales, adding value to our clients' brands and cultivating long lasting relationships with their customers.Based in Sydney we are ready to take on your next communication challenge because really, when it comes down to it, we simply love creating brilliant work for brilliant retailers - sound pretty sweet? Well it should, we are Rhubarb&Custard.Recognition:2019: FINALIST - B&T Women in Media Awards 2019 - Creative2017: FINALIST - B&T’s Women in Media Award2014:WINNER 'Sports & Fitness' at the 23rd Australian catalogue awards - Rebel 'Better Your Best'FINALIST MAJOR AWARD 'Catalogue retailer of the year' at the 23rd Australian catalogue awards - Big W 'On Trend'Plus 7 Highly Commended at the 23rd Australian catalogue awards - Big W 'On Trend'2013:WINNER 'Super High Volume' at the 22nd Australian catalogue awards - Rebel 'My Winter WorkoutWINNER 'Fashion Apparel' at the 22nd Australian catalogue awards - Rebel 'Be Summer Strong'FINALIST 1 at the 22nd Australian catalogue awards - Rebel 'The Fitness Edition'FINALIST 2 at the 22nd Australian catalogue awards - Rebel 'The Fitness Edition'Plus 4 Highly Commended catalogues. 2012: Adnews '40 under 40'.WINNER 'Super High Volume' at the 21st Australian catalogue awards. 2 finalists and 7 Highly Commended at the 21st Australian catalogue awards. 2011:WINNER Australian Mobile Awards 'Time to Burn It' Show less

Maggie Beer Holdings represents three premium brands, that all follow the principles of making Australian premium gifting, food and beverage products using Australian ingredients and materials that support local communities, dairy farmers, fruit and vegetable growers.Maggie Beer Products, Paris Creek Farms and Hampers & Gifts Australia are all committed to making innovative products that meet consumer demand for high quality, convenient and indulgent food, beverage and gifting… Show more Maggie Beer Holdings represents three premium brands, that all follow the principles of making Australian premium gifting, food and beverage products using Australian ingredients and materials that support local communities, dairy farmers, fruit and vegetable growers.Maggie Beer Products, Paris Creek Farms and Hampers & Gifts Australia are all committed to making innovative products that meet consumer demand for high quality, convenient and indulgent food, beverage and gifting products.Contracting to all three brands, my role as ECD is to manage the creative team and all creative output for Maggie Beer, The Hamper Emporium and Gifts Australia. Projects worked on have included conceptual, copy and design for Christmas campaigns, Christmas promotional activity, Black Friday Sales, overseeing shoots, the launch of new categories including Pet hampers, Travel, and Cocktail, plus collaborations with Penfolds, Frank Green and Maggie Beer. Additionally I’m responsible for the conceptual output for campaigns including Lunar New Year, Valentines Day, Easter and Mothers Day. Show less

My role as ECD at WhiteGrey was to manage the creative teams, copywriters, designers, art directors and social team to create seasonal and everyday comms for ScentreGroup. I would liase with key stakeholders in the business from Creative to Production to C-suite aswell as various levels of clients to ensure the work was of the highest standard and presented well. My role was not only to oversee the work, but also the team, hiring in the right people for the right jobs. When it came to… Show more My role as ECD at WhiteGrey was to manage the creative teams, copywriters, designers, art directors and social team to create seasonal and everyday comms for ScentreGroup. I would liase with key stakeholders in the business from Creative to Production to C-suite aswell as various levels of clients to ensure the work was of the highest standard and presented well. My role was not only to oversee the work, but also the team, hiring in the right people for the right jobs. When it came to the work, I was involved in helping solve creative problems to the client brief, guiding the teams and delivering cross-channel creative responses.In just 12 months we created 31 original campaigns, highlighted the importance of family for Mothers & Fathers Day. We brought all the right ingredients together in our new food destinations creating over 100 pieces of unique content. We also encourage customers to be their own creative directors in a Spring Summer campaign working with five influences across owned media, social, paid, organic and online. We showed the must-have products of the season through our Top Sellers campaign, AW22 on Westfield Direct and Westfield Week of Offers to name a few. We helped Westfield bring the community together with the Marion project, an ecosystem strategy, an E.S.G. strategy and five center redevelopments. We honored the cultural diversity of our customers through World Pride, Lunar New Year, Eid and Hannukah and more, and of course brought magic back to Christmas in a 45 second TVC, plus social, radio, outdoor, online and cut downs.I helped direct over 14 shoots, created thousands of pieces of content, helped generate over $20 million in Westfield direct sales, helped acquire over 1 million new Westfield memberships, plus a lot more in between. Show less

Working with clients such as Virgin, 7-Eleven and Michael Hill Jewellers across Australia, NZ and Canada, I am responsible for leading CHE Proximity's growing retail division.As an agency, CHE Proximity knows today's brands must live in culture and in the world of the consumer; allowing audiences to not only consume them, but also to take part in owning, creating and amplifying them. The role of publishers, personalities, owned, bought and earned media are now inseparable from each… Show more Working with clients such as Virgin, 7-Eleven and Michael Hill Jewellers across Australia, NZ and Canada, I am responsible for leading CHE Proximity's growing retail division.As an agency, CHE Proximity knows today's brands must live in culture and in the world of the consumer; allowing audiences to not only consume them, but also to take part in owning, creating and amplifying them. The role of publishers, personalities, owned, bought and earned media are now inseparable from each other and the ideas they serve. To create this kind of work, the classic disciplines of marketing - advertising, experience, PR, CRM, media, digital and retail - all have to come together. This is what CHE Proximity calls Connected Creativity. And this is what the agency believes is now the remit of its modern creative leaders.AWARDSFINALIST - B&T Women in Media Awards 2019 - CreativeJUDGE - Award Awards 2020 - Impact categoryMEMBER and JUDGE - Snap Creative Council 2020 - 2021 Show less

Working from the Melbourne then Sydney offices, Helen was responsible for the overall retail creative output for Clemenger BBDO. For over 2 years she was based at Myer's head office in Melbourne, responsible for leading the in-house creative department and communications output for Myer, as the iconic retailer continued its ongoing brand transformation.She was also responsible for helping Clemenger BBDO win QIC GRE, and as such, oversaw the creative team and development of work… Show more Working from the Melbourne then Sydney offices, Helen was responsible for the overall retail creative output for Clemenger BBDO. For over 2 years she was based at Myer's head office in Melbourne, responsible for leading the in-house creative department and communications output for Myer, as the iconic retailer continued its ongoing brand transformation.She was also responsible for helping Clemenger BBDO win QIC GRE, and as such, oversaw the creative team and development of work on this incredible portfolio of shopping centres.Awards:2018: EFFIES - Small Budget - Bronze - MYER 6 Second Sale2018: EFFIES - Retail/Etail - Bronze - MYER 6 Second Sale2018: SILVER at AWARD Outdoor - MYER Catwalk to Cart2018: WINNER Adnews Bespoke Agency Of The Year - Clems@Myer in-house agency2017: FINALIST in B&T’s Women in Media Award2017: WINNER AC&E awards, e-commerce - Myer 6-Second Sale2017: WINNER Mumbrella, Best use of real-time marketing - MYER Catwalk to Cart2017: CLEMENGER BBDO MELBOURNE Most Creative Cannes Lions + D&AD Global Agency of the Year,Most Effective APAC Effie Award Agency of the Year + WARC 100 Global Agency for Effectiveness,The Big Won Report Global Agency of the Year,2017: WINNER Australian Catalogue Awards - Catalogue Retailer of the Year up to 3.5M2017: WINNER Australian Catalogue Awards - Sports and Fitness2017: WINNER Australian Catalogue Awards - Technology on Paper and Multi-Channel campaign - Christmas2017: FINALISTS Australian Catalogue Awards - Catalogue Retailer of The Year, over 3.5M,Women’s and Men’s apparel - MYER Season Launch Shoes, Swimwear & Mixed apparel - MYER Details That Shine, Children’s apparel - MYER ‘Remember When’ Digital BookKitchenware and Home Interiors - MYER Healthy StartWhitegoods, Electrics, Electronics & Home Entertainment - MYER Christmas Entertaining,Direct Mail Campaign Under 100,000 units - MYER Season LaunchDirect Mail Campaign Over 100,000 units - Footwear and Accessories Show less

Helen joined BMF as their 36th employee in 2002 and was instrumental in the success and growth of the business over her 8 years as Retail Creative Director, winning Campaign Brief NSW agency of the year 2008, Adnews Direct agency of the year 2008, B&T NSW agency of the year 2009 and agency of the decade 2010.Initially brought in to head up the ALDI brand in Australia she soon built a strong department to not only manage one of Australia’s biggest retail success stories in ALDI, but… Show more Helen joined BMF as their 36th employee in 2002 and was instrumental in the success and growth of the business over her 8 years as Retail Creative Director, winning Campaign Brief NSW agency of the year 2008, Adnews Direct agency of the year 2008, B&T NSW agency of the year 2009 and agency of the decade 2010.Initially brought in to head up the ALDI brand in Australia she soon built a strong department to not only manage one of Australia’s biggest retail success stories in ALDI, but also to manage the growth of Ella Baché, Budget Eyewear aswell as creating award winning work for P&O and developing one of the world's most cutting edge retail stores in the OPSM Eyehub. During her time at BMF Helen has been recognised throughout the industry for her work:2010:ADMA Silver for Effectiveness for ‘ALDI Graduate Brain Challenge’.ADMA Bronze for Business & domestic products & services - ‘ALDI Graduate Brain Challenge’ADMA finalist for Creative Campaign - ‘ALDI Graduate Brain Challenge’ADMA finalist for Grand Prix - ‘ALDI Graduate Brain Challenge’13 Finalists and Highly Commended at the Australian 19th catalogue awards.2009:Bronze for P&O 'Australia’s Biggest Cruise Sale' Finalist for creative P&O 'Australia’s Biggest Cruise Sale'3 finalists and Highly Commended at Australia’s 18th catalogue awards. 2007: 5 Finalists and Highly Commended at Australia’s 16th catalogue awards for ALDI, OPSM and MLA. 2006: 2 finalists and 4 Highly Commended at the 16th Australian catalogue awards. Finalist - Australia’s Young Talent award. Show less

Accounts worked on included: Hyundai, Teleclassifieds, Optus, Arnotts

Accounts worked on included British Airways, CGU, Disney Store, First Choice holidays and Bristol Hospital

Accounts worked on included: Anheuser-Busch, The Labour Party and Thomson Holidays

Accounts worked on included Compeed, BAT and Safeway