Helen King Email & Phone Number

I am a CIM qualified marketer with a proven track record in developing and executing marketing and brand strategies that align closely with corporate objectives. My career began as a market researcher, fuelling my passion for using data and insight to inform decision-making, ensuring our strategies are evidence-based and optimised for success.Leading a large team, I am responsible for devising and delivering multi-channel marketing campaigns that attract and engage our target audiences. I thrive on collaboration, bringing together diverse, multi-disciplinary teams to drive success.Key achievements include:- Building and nurturing a high-performing marketing and intelligence team by providing continuous coaching, development opportunities, and fostering an open and supportive environment.- Winning over 20 best-in-sector awards for marketing innovation and creativity under my leadership, showcasing our ability to engage audiences and achieve exceptional outcomes.- Managing multi-million pound budgets with a strong track record of improving return on investment.- Leading the implementation of a new Marketing CRM and customer inquiry system- By devising a personalised marketing strategy and optimising the customer journey for international students at Leeds Beckett, I achieved a remarkable 16% year-over-year increase in applications and a 57.8% rise in enrolments, resulting in £30 million in net income.My strong communication skills enable me to build positive relationships with both internal stakeholders and external providers. I am passionate about leveraging my expertise to drive success and innovation in marketing.