Looking after the Butcher's brand.

Heading the marketing strategy for UK division.All things digital, along with some traditional marketing such as market research (quant and qual), brochures and visiting key customers.* Driving and developing yearly marketing strategy aligned with sales targets and key customer groups.* Digital marketing - enewsletters, social, monthly digital reports, targeted group email marketing, blogs, web management and development - reducing bounce rate and increasing visits and contact form usage (up 9% on target).* Customer journey evaluation based on in-depth 1-2-1 market research insights with a wide range of healthcare professionals. This has since re-positioned our customer strategy.*NHS focus 2022/23 – 58% of sales currently, target 71%.* NPD 2022. Campaign planning for pre-launch and launch of new early mobilisation chair. Gaining insights from customers and HCP's, encouraging trials and demo's, working on and highlighting key USP's, supporting the team to surpass the sales target for 2022/23.* Comms management; creation of brochures, catalogues and videos to support business products and services.* Marketing analysis, inc. monthly digital reports. Using Shopify, WordPress, Goggle Analytics, Unleashed, Pipedrive, Mailchimp, Office, SharePoint, Camtasia video editing software, social analytics.

All things marketing at Envisage Agency, who specialise in providing promotional staff to all types of businesses, for all types of events. From marketing strategy; creating exciting B2B campaigns, research and sales lead generation ideas, to day-to-day PR, social, blogs, enewsletters, copywriting, promoting hire a Santa.

Butcher's brand-repositioning project, natural nourishing food for dogs for the ‘modern mindset’. Targeted to deliver 2m new customers over the next 5 years.* Responsibility for the Butcher’s digital strategy – budget reduced by £1k per month in 2018, but engagement up 35%. Development is on-going. * Managing brand activation for online and instore Pet Specialists. Budget £265k, sales objective is for area to increase 22% YoY (on target). * Creation, implementation and development of a CRM programme for 2018; newsletters and blogging. CRM list +15% MoM (post GDPR). Blog topic is consistently the most read article in the newsletter.* Lead the development and implementation of revised website, launched pre-deadline. Circa 4.5k visits a month, bounce rate down 29% on last year.* Project managed our first personalised Christmas cans - 1,000 claimed in under 90 minutes, using social media channels to promote. Currently researching on-going “reward” project; rewarding loyal customers via digital channels.* Part of the online project team - sales objective of £0.75m year one.* Managing the brand – internally and externally (including creation of brand guidelines).* Managing relationships with external digital, creative and promotional agencies.

Heading up the brand team looking after Butcher's Pet Care sub-brands, alongside the overall brand.* 2 direct reports* Part of dog strategy team reviewing the brand over the next 18 months. Implementation Jun 2017 onwards, in store Q1 2018.*Project managing online strategy; Amazon, B2C, Pet specialist strategy, retailers* Asda champion within marketing. * Digital Strategy - implementation 2018.* Project managing CRM programme for 2017-2018* Continual in-depth competitor analysis* Consumer engagement projects. Short term limited edition tripe mix can with GB flag - predicted uplift in sales of 15%, free lid promo - key objective; obtaining 25k email addresses for CRM purposes* Ongoing trade marketingPart of the business team working on dog strategy project, implementation starts Q1 2018Responsible for digital advertising strategy.Reviewing social media and website for future development Working on Asda promotional and marketing strategy for 2017-18, alongside relationship building with the retailer. Sales currently up 5% YOY in Asda.NPD project team (on going)

Brand leader and champion!* Control of a budget in excess of £800k.* Marketing lead on the first ever TV campaign for Cambridge in 2014. 165% increase in web visits over the TV campaign. Subsequently project managed the 2015 & 2016 campaigns. Ran creating the TV advert; managing communications to Consultants, post campaign analysis and evaluation.* Proposed and instigated the first TV campaign over Christmas 2015, based on Google Analytics research.* On-going control of the PPC and programmatic re-targeting advertising budgets, along with producing the creative.* Website - regular copywriting and produced infographic for 2015 to explain the weight loss process to potential slimmers. *Project managed the Cambridge Weight Plan App - CWP&ME. Responsibility for on-going development. Circa 10% of slimmers used the App in addition to seeing their Consultant.* Initiated and managed a corporate/charity partnership in our 30th year with Just a Drop, which resulted in the company and Consultants raising £50k in 12 months, culminating in an evening reception hosted by Samantha Cameron at Number 10 in 2016.* Revision of our brand guidelines 2015/6 - internal and external communications* Adhoc research projects, including; quant research to prove the importance of one to one support in slimming, brand tracker 2015 & 2016* Managing the relationship with external creative and media agencies and specialist Consultants.* Competitor analysis, both on-going and adhoc; spotting gaps/NPD in the market, alongside in depth analysis on individual companies including reporting on their social media prowess.* Regular NPD strategic work and product launches.* Managing two people. ILM Diploma, 2016

* Responsible for the first brand marketing plan for Norbert Dentressangle (ND) UK* Partnered with different areas of the business to promote their capabilities externally* Managed external promotional events and shows* Working with logistic teams within ND to discuss & develop their business ideas and possible opportunities.* Worked with HQ in France to implement group brand strategies* External agency work with PR company

* Marketing plan for the Zanussi brand* Re-launch of Zanussi, both internally and externally* Managing media and PR agencies* Working with B2B account teams to progress extra business

Looking after 10 brands under my remit, three personally.* Controlling a yearly marketing budget of over £4.5m a year* Re-launch of Buttercup cough syrup. Planned and launched first TV ad a few weeks before 'cough season' to use elongate the TV budget and create bigger impact. 170% sales uplift in first year. * TV campaigns for Buttercup, Jungle Formula, and Abidec. * Managing two brand managers.* NPD within all brands* Worked together with external manufacturers, creative agencies, media agencies and individual consultants.* Created yearly marketing plans plus mentoring and guiding the brand manager's with their own brand plans.* Reported to the UK MD.

* Project Managed the relevant pages in the catalogue and on the website twice yearly* Worked with the buying teams on promotions and product selections* Monthly reports and market and competitor analysis on products I looked after:Video gamesPhotographyOffice products* Competitor analysis

Managed the business software ranges and printers and scanner ranges for DSG - encompassing PC World, Dixons and Currys* Short term profitable offers to increase revenue in said categories* Worked with external brands and account teams to create short term offers* Worked with internal advertising team to make sure deals were properly promoted. Same in store