Pre-launch leader for a novel product for Migraine

- Leading the implementation of a major brand LOE plan- Acting as a catalyst of change during transformation into an innovative, digital,agile, and customer-centered organization- Leading the development and implementation of complex innovation projects- Developing and executing patient access strategies (public and private)- Serving as a liaison between the customer (and customer facingcolleagues) and the organization to guarantee delivery of value to clients- Responsible for the portfolio’s strategic omnichannel plan based upon theanalysis of market and customer data insights- Delivering the brand’s strategic planning and alignment, managing revenues andexpenses as well as supply forecasting

Portfolio manager for the lung franchise of the Oncology therapeutic area of Pfizer Brazil- Responsible for the portfolio’s strategic plan based on the understanding and analysis of the market scenario, Key opinion leaders insights and future opportunities - Managing the brands’ Revenues and Expenses to maximize P&L (Profit and Losses)- Leading Brand Plans, Financial and Supply Short-term and Long-term Forecasting aiming at the business’ growth- Leading complex commercial and CRM projects as well as Regulatory and Access Agencies submissions in close alignment with Cross Functional teams and in accordance with Legal and Compliance recommendations - Supplying Field Force with all necessary strategic insight and materials for field promotion

Project coordinator for the Go to Market team at Pfizer, part of the Commercial area. Key responsibilities include: - Lead the execution of several innovative value-added programs, acting as an interface with internal and external customers, ensuring excellent team alignment and timeline clarity- Coordinate the implementation of the Key Account Plans digital tool with end users (KAMs Sales Force) also acting as Product Owner in the improvement of the solution in direct contact with the development team overseas- Support the creation of a Customer-Centered culture

Field Force consultant working in the São Paulo and Mato Grosso do Sul states with five different oncology products simultaneously, core activities include:- Planning and executing sales promotion activities (events, campaigns, inperson and virtual customer engagement)- Working x-functionally to understand patient journey, payer environment and private and public access pathways- Analyzing data, evaluating parameters for achieving territory goals and proposing solutions for success.- Surpassed established sales goals for all products (YTD 2020)

Marketing Coordinator for Oncology Breast Franchise, key activities included:- Developing and implementing marketing programs for a novel oncology product including multiple brand promotional activities (stakeholder engagement congresses and events, promotional materials) in alignment with the product Regional Team- Leading several brand projects, including a new Patient Support Program and two Product Pre-Launches - Reviewing, planning and assisting with demand data analysis, supply forecasting sales and budget planning for the franchise products

Marketing Associate for a neuromuscular Rare Disease product, core activities included:- Participating in the product launch Project from the very early stages (prior to regulatory approval) providing close support for the external PMO- Cross-functional alignment for implementing all brand activities as well as the Heroes Award winning #PausanaPAF disease awareness project- Leading the Rare Disease and Cardio lines synergy commercial Project- Brazil representative of the BeConnected Telemedicine international Project

Development of communication and loyalty programs for different audiences in the company's graphic paper area. Mapping interest groups to carry out targeted promotion, assisting in sales planning and product strategy

Marketing Intern part of the high-visibility rotational internship project for Novartis Brazil. Each intern in the Project was responsible for planning and implementing one project per semester. Activities included:- Setting up a situational diagnosis analysis for two customer-focused Projects, analyzing results, proposing a concise solution and presenting the resulting project to senior management- Supporting the implementation and control of promotional activities