Helena Barras πŸ‡¬πŸ‡§

Helena Barras πŸ‡¬πŸ‡§ Email and Phone Number

Head of Communications and Marketing @ Pearson Engineering Ltd
Darlington, GB
Helena Barras πŸ‡¬πŸ‡§'s Location
Darlington, England, United Kingdom, United Kingdom
Helena Barras πŸ‡¬πŸ‡§'s Contact Details

Helena Barras πŸ‡¬πŸ‡§ work email

Helena Barras πŸ‡¬πŸ‡§ personal email

n/a

Helena Barras πŸ‡¬πŸ‡§ phone numbers

About Helena Barras πŸ‡¬πŸ‡§

Award-winning brand and marketing leader with circa 20 years' experience.

Helena Barras πŸ‡¬πŸ‡§'s Current Company Details
Pearson Engineering Ltd

Pearson Engineering Ltd

View
Head of Communications and Marketing
Darlington, GB
Website:
pearson-eng.com
Employees:
119
Helena Barras πŸ‡¬πŸ‡§ Work Experience Details
  • Pearson Engineering Ltd
    Head Of Communications And Marketing
    Pearson Engineering Ltd
    Darlington, Gb
  • Walker Filtration Limited
    Group Marketing Manager
    Walker Filtration Limited Aug 2024 - Present
    Washington, England, United Kingdom
    Leading the global marketing strategy at five times Queen’s Award winners; Walker Filtration, part of the Swedish blue-chip Atlas Copco Group. Leading a globally dispersed team to deliver marketing that position us as First in Mind-First in Choice for filtration expertise.
  • Newcastle Building Society
    Brand And Sponsorship Manager
    Newcastle Building Society Nov 2020 - Aug 2024
    Newcastle Upon Tyne, England, United Kingdom
    Lead the brand team accountable for the brand strategy, customer insight driven positioning, brand building and engagement. Partnering the CFO and Finance team to produce annual report and accounts. Led the production of the Annual General Meeting (AGM). Produced communications and presentations for the CEO for town halls and external client events as well as writing board reports.- Built out team incorporating new in-house studio gaining efficiency and driving savings on agency spend of 33%.- Nominated by fellow colleagues for team of the year in internal colleague awards - Lead brand refresh incorporating positioning and tone of voice as well as refreshed visual identity with Exco sponsorship- Launched partnership with OneBanx an innovative fintech giving access to cash to millions of personal business customers of main banks in areas where major financial institutions have left- Led activation strategy for build of new centre for Newcastle United Foundation with associated branding, hospitality, and naming rights.- Led creation of new brand identity for Manchester Building Society following merger.
  • Fried Squid Marketing
    Freelance Communications, Media, And Marketing Consultant
    Fried Squid Marketing Mar 2018 - Nov 2020
    United Kingdom
    Freelance marketing specialising in: - Social Media and Community Management - Sponsorship - Digital Marketing - Content Strategy and creation - Campaign Management - Brand Management - Account Based Marketing- Inbound Marketing- Market Research- Business Development
  • Newcastle University
    Guest Lecturer
    Newcastle University Feb 2017 - Apr 2020
    Newcastle Upon Tyne, United Kingdom
    Guest lecturer for the business school covering:- Sports sponsorship activation- Global product launches- Metrics and ROI- Inbound Marketing
  • Bbc
    Sports Reporter (Bbc Kickoff)
    Bbc Jul 2019 - Mar 2020
    Leeds, West Yorkshire, United Kingdom
    Recording and writing stories and features; interviewing sports stars; producing live radio programmes; reading sport bulletins; and writing for the BBC Sport website and social channels.
  • Workshare
    Global Marketing Campaign Manager (Contract)
    Workshare Jul 2018 - Nov 2018
    Aldgate, London
  • Northgate Plc
    Head Of Marketing, Pr, And Sponsorship
    Northgate Plc Mar 2017 - Mar 2018
    Darlington, United Kingdom
    Working closely with the executive team reporting to the Chief Marketing Officer I am responsible for the planning and development of PR and marketing activities and campaigns across the Northgate Vehicle Hire and Van Monster brands. Particular focus on sales activation campaigns, social, PR, events, and sponsorship strategy and activation.
  • Johnson Matthey
    Senior Global Marketing Manager
    Johnson Matthey Oct 2010 - Feb 2017
    Billingham
    Reporting to the Chief Technology Officer I have global accountability for identifying product position, messaging, and brand management of many technical oil and gas products and services. This includes marketing strategy formulation in collaboration with the executive team, global sales team, and regional stakeholders for each product line in order to generate leads to achieve business targets. Measuring the success of ROMI against agreed objectives, KPIs, such as web analytics, business intelligence, and the sales funnel.
  • Capita
    Business Development Manager
    Capita Jan 2009 - Oct 2010
    Darlington/London/Sheffield
    Working in a team of BDMs responsible for lead generation and building and maintaining a network of stakeholder relationships with prospective clients from SMEs to blue chips for business process outsourcing. Managing prospect to customer journey end to end including tenders, client presentations, and contract negotiations.
  • Railpen
    Head Of Marketing And Pr
    Railpen Jul 2005 - Dec 2008
    Darlington/London
    Leading a team responsible for developing marketing communications plans, and campaigns for Investments and BPO. Clients include Credit Swiss, Zurich, House of Commons, and, Fidelity Investments. Delivering event management, advertising copy-writing, media buying, sponsorship and creative campaigns.

 Supporting business development efforts and responsibilities including gaining leads and opportunities, and preparing tender responses as well as the team managing the CRM database.

Helena Barras πŸ‡¬πŸ‡§ Skills

Marketing Strategy Business Development Marketing Crm Management Business Planning Negotiation Brand Management Event Management Networking B2b New Business Development Account Management Marketing Management Digital Marketing Creativity Skills Project Management Change Management Team Management Strategy Social Media Marketing Sales Management Copywriting Business Strategy Product Development Contract Negotiation International Sales Customer Relationship Management Leadership Business Transformation Customer Acquisition Strategies Inbound Marketing Digital Media Digital Strategy

Helena Barras πŸ‡¬πŸ‡§ Education Details

Frequently Asked Questions about Helena Barras πŸ‡¬πŸ‡§

What company does Helena Barras πŸ‡¬πŸ‡§ work for?

Helena Barras πŸ‡¬πŸ‡§ works for Pearson Engineering Ltd

What is Helena Barras πŸ‡¬πŸ‡§'s role at the current company?

Helena Barras πŸ‡¬πŸ‡§'s current role is Head of Communications and Marketing.

What is Helena Barras πŸ‡¬πŸ‡§'s email address?

Helena Barras πŸ‡¬πŸ‡§'s email address is he****@****hey.com

What is Helena Barras πŸ‡¬πŸ‡§'s direct phone number?

Helena Barras πŸ‡¬πŸ‡§'s direct phone number is +4484482*****

What schools did Helena Barras πŸ‡¬πŸ‡§ attend?

Helena Barras πŸ‡¬πŸ‡§ attended Marketing Week Mini Mba With Mark Ritson, Northumbria University, Northumbria University, Queen Elizabeth Sixth Form College.

What are some of Helena Barras πŸ‡¬πŸ‡§'s interests?

Helena Barras πŸ‡¬πŸ‡§ has interest in Skiing, Marketing, Riding Horses, Economics, Watching Football And Surfing, Playing Netball.

What skills is Helena Barras πŸ‡¬πŸ‡§ known for?

Helena Barras πŸ‡¬πŸ‡§ has skills like Marketing Strategy, Business Development, Marketing, Crm, Management, Business Planning, Negotiation, Brand Management, Event Management, Networking, B2b, New Business Development.

Who are Helena Barras πŸ‡¬πŸ‡§'s colleagues?

Helena Barras πŸ‡¬πŸ‡§'s colleagues are Hamish Crackett, Apostolos Sardellis, Jon Taylor, Holly Edge, Paul Langley, Chris Mccabe, Eric Jessop.

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