Helena Barras 🇬🇧 Email & Phone Number

Darlington, Gb

Washington, England, United Kingdom

Leading the global marketing strategy at five times Queen’s Award winners; Walker Filtration, part of the Swedish blue-chip Atlas Copco Group. Leading a globally dispersed team to deliver marketing that position us as First in Mind-First in Choice for filtration expertise.

Newcastle Upon Tyne, England, United Kingdom

Lead the brand team accountable for the brand strategy, customer insight driven positioning, brand building and engagement. Partnering the CFO and Finance team to produce annual report and accounts. Led the production of the Annual General Meeting (AGM). Produced communications and presentations for the CEO for town halls and external client events as well as writing board reports.- Built out team incorporating new in-house studio gaining efficiency and driving savings on agency spend of 33%.- Nominated by fellow colleagues for team of the year in internal colleague awards - Lead brand refresh incorporating positioning and tone of voice as well as refreshed visual identity with Exco sponsorship- Launched partnership with OneBanx an innovative fintech giving access to cash to millions of personal business customers of main banks in areas where major financial institutions have left- Led activation strategy for build of new centre for Newcastle United Foundation with associated branding, hospitality, and naming rights.- Led creation of new brand identity for Manchester Building Society following merger.

United Kingdom

Freelance marketing specialising in: - Social Media and Community Management - Sponsorship - Digital Marketing - Content Strategy and creation - Campaign Management - Brand Management - Account Based Marketing- Inbound Marketing- Market Research- Business Development

Newcastle Upon Tyne, United Kingdom

Guest lecturer for the business school covering:- Sports sponsorship activation- Global product launches- Metrics and ROI- Inbound Marketing

Leeds, West Yorkshire, United Kingdom

Recording and writing stories and features; interviewing sports stars; producing live radio programmes; reading sport bulletins; and writing for the BBC Sport website and social channels.

Aldgate, London

Darlington, United Kingdom

Working closely with the executive team reporting to the Chief Marketing Officer I am responsible for the planning and development of PR and marketing activities and campaigns across the Northgate Vehicle Hire and Van Monster brands. Particular focus on sales activation campaigns, social, PR, events, and sponsorship strategy and activation.

Billingham

Reporting to the Chief Technology Officer I have global accountability for identifying product position, messaging, and brand management of many technical oil and gas products and services. This includes marketing strategy formulation in collaboration with the executive team, global sales team, and regional stakeholders for each product line in order to generate leads to achieve business targets. Measuring the success of ROMI against agreed objectives, KPIs, such as web analytics, business intelligence, and the sales funnel.

Darlington/London/Sheffield

Working in a team of BDMs responsible for lead generation and building and maintaining a network of stakeholder relationships with prospective clients from SMEs to blue chips for business process outsourcing. Managing prospect to customer journey end to end including tenders, client presentations, and contract negotiations.

Darlington/London

Leading a team responsible for developing marketing communications plans, and campaigns for Investments and BPO. Clients include Credit Swiss, Zurich, House of Commons, and, Fidelity Investments. Delivering event management, advertising copy-writing, media buying, sponsorship and creative campaigns. Supporting business development efforts and responsibilities including gaining leads and opportunities, and preparing tender responses as well as the team managing the CRM database.

Mini Mba, Brand Management, A

Ma, Marketing

Llb Hons, Law

A Levels, Law, History, Physical Education, General Studies

Activities and Societies: A team netball