With over 16 years in media, I’m a passionate professional at Initiative, blending creativity with strategic thinking to create meaningful connections between brands and their audiences across both digital and traditional channels.As an Account Director, I lead a team dedicated to brands, ensuring that they receive the strategic support they need for impactful campaigns. My role focuses on building and nurturing client relationships, working closely with brands to ensure their objectives are met with excellence. My experience spans FMCG, Retail, Sports and Betting, Luxury, Wine, Fashion, and more.I thrive on collaboration, building strong partnerships, and embracing new challenges. Always curious, always learning—and known for my easy laughter along the way. 😊