► Helping clients to optimize their business operations through innovative marketing strategies. I led cross-functional teams to develop and implement solutions in marketing operations, digital inside sales, digital commerce operations and customer operations, driving revenue growth and enhancing client engagement: - Marketing Operations: Brand, Creative & Marketing Strategy | Campaign & Content | Intelligent Marketing Performance | Digital Engagement- Digital Inside Sales: Lead Generation and Qualification | Enrichment & Prioritization | Business Development | Customer Acquisition & Expansion | Retention and Renewal Services- Digital Commerce Operations: Full Commerce | End-to-End Digital Operation | Marketplace Performance- Next Generation Customer Operations: Proactive Customer Care | Command Center | Customer Onboarding, Adoption & Care | Training, Product Enablement and Technical Support

► Product Category Marketing Manager (Personal Care)Company for personal hygienic products with net revenue of R$1,2 Bi and EBITIDA of R$200MM in personal care line with gross revenue: Baby Looney Tunes R$250MM (infant diapers and wipe), Diana (pad) R$80MM and Bem Estar (adult diapers) R$20MM► Development and execution of the marketing plan for the Diana, Baby Looney Tunes and Bem Estar brands, with communication and trade marketing activities calendars for 2021.► Construction of a new baby care platform, with a strategy of a new Baby Up brand and product, to improve the profitability of baby diapers by 20% net margin and a new wipe against rash (incremental revenue R$75MM)► Implementation of the innovation pipeline and portfolio renewal: • Launch of the new line of the Diana pads brand, renewed and with an expanded and consolidated portfolio, with overnight pads and daily liners, contributing with incremental revenue.• Transition from Baby Looney Tunes infant diaper to Looney Tunes to improve the profitability and to increase the product's competitiveness in the market. • Baby Looney Tunes moistened towel package renewal to improve product quality and competitiveness. ► Support seals team: training and qualification of teams, go to marketing project to ensure customer expansion and distribution. ► Development of new pricing model for brands and competitors through internal data and GFK audit.

► Britvic is a leading soft drinks company, with operations in Europe, with a Strong brand portfolio, including Robinson, Teisseire among others. ► In October 2015, this British Company acquired the control of the Brazilian Ebba, owner of Maguary and Dafruta juices, to double the financial results with the new product in the Brazilian juice market, which has net revenue of R$ 437.2 million and EBITDA of R$ 45 million. ► Management the launch of the new Maguary Fruit Shoot kids juice, so that Britvic with Ebba acquisition and this new product has immediate access to the 6th world’s largest beverage market, with sales up to 13.6% in financial value and 4% in volume over the past 5 years. ► The strategy was to introduce Fruit shoot in the juice kids category, with a innovated product concept of a squeeze shape bottle and a sport cap to hydrate the kids and a communication strategy to present Maguary Fruit Shoot benefits and approach the brand to shoppers through, PR, sampling, POS material and ad campaign with children playing outdoors and made adventures.Results:· The roll-out plan started in São Paulo city at the APAS fair through PR with a ROI of R$300.000· Product activation in 500 stores (sell-in) which achieved 7% of market share and 62% of weighted distribution in the first 3 months (source: Nielsen area IV AS channels), with 39% of margin contribution.· Sampling activation with shoppers in supermarkets reached total 80.242 impacts and 63% of conversion and in famous parks impacted 500 children and parents that loved the product.

► I've developed my career in FMCG multinational companies mainly in marketing and trade marketing. With a systemic vision and an end-to-end perspective, I've developed strong brands, with highly knowledge in Route to Market to different channels and according to consumer needs and behavior. I'm very business oriented, analytical and focused on results.Worked for:► The Coca-Cola Company with leader brands as: Coca-Cola, Coca-Cola Light and Swheppes► Nestlé Waters: Headquarters in Paris, part of Nestlé Foods Group, present in 180 countries leader in the water segment and owner of top brands as: Perrier, San Pellegrino, Nestlé Pure Life, São Lourenço and Petrópolis (Rio de Janeiro).► Souza Cruz (British American Tobacco): on the agency side, provided the corporate brand strategy and positioning among the stakeholders.Specialties: * Generating additional revenue* Experience leading projects with multifunctional and cross-functional team* Defined business objectives* Identify target markets* Marketing processes* Brand strategy* New brand launch* New brand positioning* Marketing plan development* Communication strategy* Price strategy* Trade marketing strategy * Promotional materials * Commercial policy* Sales performance analysis* Category development* Different distribution channel* Sales campaigns* Promotional calendar

► Management of Michelin Brand and new products launches in the tire category for passenger cars, involving: online and offline media buying, press release content, communication strategy development, briefing development, communication of new product launches events, media buying monitored by research and analysis of consumers. Budget management around € 5 million/year. ► Increased Michelin brand reputation as a leader in security and preference in South and Central America (Brazil, Colombia, Chile, Dominican Republic, Guatemala and Costa Rica), by adapting and approving the script of the global campaign for these markets, developing all the communication synergy, with emphasis on consumer safety in the automotive segment and identifying new media for the launch. The plan impacted 11.2 million consumers in 2013 (source: Ibope and Post Buy report)The following results of the brand since 2012: - Ranked #4 in mid-2012, after Pirelli, Goodyear and Firestone, Michelin took the 3rd place in awareness end of 2013, with 20% being the preferred brand and regarded as the first choice of purchase intention and took the 2nd place in 2014 with 26%, according to Millward Brown research. - Number of Google searches ranked Michelin clearly at 2nd place, ahead of Goodyear, with a 15% increase in search.► Developed new concept of Michelin Best Driver program and elaborated communication strategy and generation of content on Facebook (115,000 Likes in fan page) and actions with the press (+100 materials on newspaper, magazines and TV), which provided impact with more than 25,000 students, high visibility for the brand (22 thousand Brazilians), excellent interaction and engagement of the students within the automotive category and huge visitation to simulator toward innovating the subject of safety and accident reduction.

► Developed and enabled an effective experience and contact approach with consumers users in order to differentiate and enhance the Michelin brand and its offers.► Led the development and formalization of the digital content in 2012 of the new Michelin Energy XM2 tire (much more safer and long lasting) in the Michelin website in Brazil and other countries in South and Central America, involving: i) reformulation on the home website banner; ii) innovation in the product landing page with content, images, videos and testimonies; iii) management of movies creating on YouTube and testimonial of 5 (consumers); iv) use of bloggers to generate "IWOM"​ of the MICHELIN brand associated with security via robustness and reduced braking distance. Results: Main Product Link (1 month of result) with 90 visits and 70 unique visits the page. The films in two months after product launch, via YouTube, generated 14% traffic to the landing page.► Innovated the communication of new Michelin products, developed and formalized the digital content in 2013 of the new tire Michelin Primacy 3 (3 times safer), on the Michelin website in Brazil and other countries in South and Central America, involving the following actions: elaborated digital media plan, product landing page featuring content, images and videos; developed the material to the press about the launch of the new product. The event generated an increase in sales and brand awareness. Main results:· Event ROI around 300% above goal, through the press with the participation of journalists in Latin America.· After the product launch, the landing page of the new Michelin Primacy 3, generated only in May 25,905 visits and the display campaign generated 1,882 visits.

► Marketing Communications and Planning for Souza Cruz (British American Tabacco) - New insitutional Brand► Provision of service in coordination with the client, in the development and implementation of corporate communication strategy and positioning the corporate brand among various stakeholders (within and outside the supply chain).► Account management within the agency, since the development of briefing, guidance and monitoring of the creative process and the preparation of the communication plan and contribution in identifying opportunities and designing and developing communication tactical actions to leverage corporate brand exposure.

► Leadership in restructuring of the marketing team and budgeting structured for marketing and trade.► Strategy management and planning of communication campaigns to launch new products. Monitoring of market developments and identifying new business opportunities, such as promotional and digital tactical actions, which increased by 40% the sales and in brand visibility.

► Management of trade marketing strategy, with the development of sales incentive campaign, with sales growth of 70%; driving marketing analysis and sales channels, to increase the company's position, profitability, volume and perceived value of Dentsply products for dentists. Reporting to the Commercial Director of Latin America in Brazil.

► Influenced the headquarter on adaptation and creation of a new product, acting in the portfolio strategy management and planning of Nestlé Waters (Nestlé Aquarel, Nestlé Pure Life, São Lourenço, Petrópolis, Levíssima and Perrier), with strategic leadership of the plan and activation to launch Nestlé Aquarel developing and implementing communication materials, merchandising, sampling action to promote at the point of sale and sell-in and sell-out sales incentive with internal sales teams and distributors. Results: Nestlé Pure Life vs Nestlé Aquarel (product launch) increased from 14% to 20% in margin contribution; 42% in revenues and 7.6 percentage points of market share.► Developed and lead the implementation of trade marketing activities, such as conventions and incentives for sales team to expand the distribution channels of São Lourenço and Perrier waters, which increased by 40% sales.► Elaborated study and evaluation of channels distribution, through definition and creation of product strategy by channel and packaging and responsible for the implementation of merchandising standards.

► Develop a strategic Planning of Coca-Cola brand for the year 2003, with the development of the value of Coca-Cola (This is the Real), coordinating the implementation of the advertising and communication campaign.► Develop a strategy and plan for a differential activation of Christmas, which sales growth results in sales by 4% versus previous year.► Development and design strategy to combat Pepsi Twist and coordinating the plan with the regional marketing teams. ► Management of activities related to the launch of the Coca-Cola store in VibeZone Event in Sao Paulo and Porto Alegre.

► Strategic planning of Coca-Cola & Schweppes, promoting the understanding of opportunities and settings of a strategic plan. ► Leadership and Project Management of Coca-Cola Light "At Night", which market share grew 0.5% in 2001.

► Strategic planning of Coca-Cola, promoting and developing strategies for the mothers target communication campaign plan. ► Responsible for the coordination and development of promotions “Mini Mania” and “Geloucos”, from conception to implementation in the market.

► Support the implementation of sports marketing activities in events such as: - World Cup in 1998 - Launch of Kuat guaraná soft drink product in 1997- Beach Volleyball Fanta in 1997 - Elected to participate in the organization of the Olympics event in Atlanta in 1996