Helena Schraff Email & Phone Number

Saint Paul, Mn, Us

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Ownership and upkeep of Target Owned Brand identity and packaging design programs, collaborating with brand stakeholders to ensure design systems and intent are upheld as brands evolveAdaptive Design:• Extend high level concepts across multiple packaging formats • Digital Illustration• Photo and illustration art direction• Photo retouching and compositing• Deck creation, presentation, and facilitation of cross functional team alignmentPackaging Execution Direction: • Create rules, reference layouts, toolkits and libraries to communicate details of packaging systems to external print separators• Oversee file execution by separator and provide feedback as neededCreative studio process development, including collaboration with internal and external teams to improve asset management and creative execution toolsLead the Packaging Production team’s relationship with our overseas Production team, working closely with Senior Management to support our global relationship, identify areas for improvement and ideate and implement growthInterview, on-board, train and mentor new hires to the Packaging Production team

Plymouth, Mn

Concept and design content for print and digital promotional marketing collateral, collaborating cross-departmentally and ensuring all visual design needs are met and in-line with marketing messagesAdaptive design for established campaign work across print and digital channelsEmail gif animationPhoto retouching and compositing

• Highway to Highschool (Brooklyn NY)• Yamamoto (Minneapolis, MN)• Made for Retail (Minneapolis, MN)• SI Brands International (Bloomington, MN)• South Suburban Adult Basic Education (St. Paul, MN)

Greater Minneapolis-St. Paul Area

Brand specialist for Weekly Ad, visually maintaining brand standards and coordinating print and digital productionPage layoutGraphics creationMulti-market file versioning and preflight for print- and digital-outputInstructional Design: creation and upkeep of weekly ad process training materials, including video screencast recording and editing

High-end photo retouching for large corporate client advertisementsImage color correction and sample matchingMulti-market file versioning ProofreadingPreflight files for print- and digital-outputClients:Target, Macy’s, Family Handyman, Rockler Woodworking, Duluth Trading Co.

Denver, Co

Business card and Letterhead designVarious client project layout and designPrepare files for offset and digital print output