Helen Carroll Email & Phone Number

Ireland

Dublin, Ireland

Dublin, County Dublin, Ireland

Marketing and Audience Development

County Dublin, Ireland

I guided and delivered all aspects of marketing, communications, events and sponsorship relationships, in line with Business to Arts' core mission which is to broker, enable and support creative partnerships between businesses, individuals and the arts.I was responsible for developing and implementing strategies to optimise coverage that enhances the visibility and impact of the organisation’s many programs, services, and events including the crowdfunding website fundit.ieI project managed & produced the Business to Arts Awards which saw over 700 business, artists and arts organisations come together annually to celebrate creative partnerships throughout Ireland. I also oversaw the Fundraising Fellowship programme, a Business to Arts partnership with the Department of Culture, Heritage and the Gaeltacht. This training and mentoring programme aims to create stronger cultural organisations who are committed to long term sustainability, based on business minded planning and a cultural strategy.

Lower Ground Floor | 17 Kildare Street | Dublin 2 | D02 P766

I oversaw all operational, contractual and financial aspects of productions, events and conferences at the Bord Gáis Energy Theatre. I monitored sales and oversaw all marketing endeavours to ensure optimum return on investment for visiting production companies, controlling costs in-line with theatre objectives and business plans while ensuring profit targets are achieved, margins maintained & expenses controlled.My role included interviewing, inducting and overseeing all staff (80), effectively managing, motivating & developing staff skills. I liaised with all visiting production companies in advance of shows including contract negotiations. I designed and launched the new theatre ‘Upgrade Experience’ in August 2015 resulting in a new income stream.

Dublin

As Marketing Officer, I planed, implemented and monitored marketing campaigns to achieve income and attendance targets for all international and national productions with quick turnaround and cost effective solutions being key. Top clients included Disney, National Theatre (UK), Michael McCabe Productions (Wicked), Stage Entertainment UK, Cameron Mackintosh Ltd., EMG Media & Marketing & Glyndebourne. I effectively managed client needs and expectations and am responsible for overseeing all elements of the media campaign process from receipt of client brief pre-campaign to receipt of client payments post-campaign. I plan and buy integrated media campaigns across all forms of media, including the planning of digital campaigns. I develop media strategies that deliver return on investment against client KPI’s. I co-ordinate, develop and deliver presentations to clients on media strategies, campaign performance and industry updates, producing, analysis and report on sales data. I devise and implement PR campaigns to maximise editorial for each production and the theatre.

Dun Laoghaire

As Arts & Marketing Administrator at Dance Theatre of Ireland, Ireland's leading contemporary dance company, I oversaw all professional performance engagements, productions, national and international touring projects and outreach programmes. Key responsibilities included fundraising and development, marketing and PR, website management, online social media campaigns, budgeting and all financial accounting and legal matters.

Malahide

Assisted in the management and organisation of a series of events including Food&Bev Live, Trolley Fairs, CEA Irish Event at Hotelympia (London), Bloom 2012 on behalf of Bord Bia and World of Coffee (Vienna)Assembled sponsorship packages, pricing structures and sponsorship categories for various events, liaising with clients to develop beneficial sponsorship opportunities for both partiesOrganised photo calls and social events including gala dinners, lunches and cocktail receptions. Establish marketing and social media campaigns for each

London, United Kingdom

During my time at IMG, I assisted Artist Managers in planning every aspect of the artists’ careers including booking and servicing all engagements, diary management, producing detailed schedules, dealing with record companies, promoters, venues and presenters, in addition to artist promotion and sales.Prepared application forms, documentation and obtained additional supporting material from promoters/sponsors in communication with visa specialist services.Developed promotional material and wrote copy on behalf of the artist which was used for PR purposes.

Grand Canal Dock, Dublin

Developed and implemented marketing strategies with specific objectives and targets. Under the direction of the Press and Marketing Manager relevant potential arts attendees were contacted to promote future productions such as ‘Rigolleto’ and ‘Coppélia’.Liaised with external and internal suppliers, assisting in the commission and delivery of marketing material. Assisted with the organisation of photo calls, direct mailing, press trips and launches of new productions.

Master Of Business Administration - Mba With Distinction

Masters, Cultural Policy And Arts Management

Llb, Bachelor Of Law

Secondary School