As an experienced professional with 16 years in integrated marketing, I thrive on collaborating with businesses, online communities, and entrepreneurs to uncover and cater to customer motivations, wants, and desires. With extensive experience across the Irish, UK, US, Asian, and Canadian markets, I excel in market research, content and social media strategy, community development, communications, alongside go-to-market strategy and implementation.My expertise spans working with Fortune 500 companies, medium-sized businesses, and start-ups, where I've successfully developed and led complex marketing strategies with cross-functional executions. Recognized for my clear, kind, and compassionate leadership, I am most comfortable in B2B data-informed marketing and communication SaaS roles.As a community development strategist, I am passionate about ensuring customer voices are integral to content, social, and brand messaging. Holding a BA in Economic and Social Policy, an MA in Community Development, a Post Graduate Diploma in Public Relations, and certificates in Group Work Facilitation and Project Management, I am dedicated to supporting start-ups and small businesses towards sustainable, strategic growth.Proud recipient of the 40 under 40 award, I continue to advocate for customer-led growth and innovative marketing solutions.