I am privileged in my job where I help, guide and support people in their process of looking for a new job or crossing over to a new industry.

Som projektleder havde jeg ansvar for at udvikle og implementere projektet: At tale om erhvervsuddannelser med de ledige borgere på en ny måde. Undervejs i projektet sad jeg med inde hos beskæftigelsesrådgiverne, førte selv samtaler med nogle borgere omkring uddannelsesønsker og efterspørgsel på arbejdsmarkedet. Dette gav mig en god forståelse for samtaler med borgerne og hvordan mine kollegaer arbejdede. Jeg har også fået en god forståelse for området omkring erhvervsuddannelser, både skolernes tilbud og borgernes overvejelser, herunder motivation og økonomi. Derudover kalder jeg dette projekt for 'et års uddannelse indenfor kommunikation og mennesker': Det var kritisk for projektet at jeg havde en løbende dialog med de ansatte i afsnittet for at få dem til at "købe ind" i projektet. Dernæst afholde jeg præsentationer om erhvervsuddannelser hver anden uge for nyledige ufaglærte og faglærte med forældede uddannelser, samt afholdte individuelle samtaler med borgerne om uddannelse. Styregruppen var også en kommunikationsopgave. Så kommunikation fyldte rigtig meget, og jeg lærte i den grad at tilpasse min kommunikation til hver målgruppe.Projektet blev implementeret via et arbejdshæfte, som fungerer som en uddannelsesrejse som guider både rådgiver og borger igennem de mange spørgsmål der skal findes svar på. Arbejdshæftet er også et opslagsværk inden for hhv. de gældende regler og motiverende dialogværktøjer, fx en uddybende snak om økonomien i at tage en erhvervsuddannelse her og nu og på langt sigte. Derudover er der et årshjul til ledelsen, som løbende italesætter de forskellige aspekter omkring opkvalificering til afsnittet.

RESPONSIBILITIESAs consumer researcher and business partner to Global Marketing my responsibilities are:To inspire and to drive an enlightened decision making process in ECCO's marketing department. To be the go-to-person for the Global Marketing department for all types of consumer analysis. Also, part of the Business Partner role is to proactively engage with my marketing colleagues and ensure I am on top of their business. MY TASKSI am a generalist and I have project managed many different qualitative and quantitative research projects, big and small. Before commencing on any projects, they must undergo the Litmus test: That is, the research project must be able to impact the decision making of the given project and have a commercial value. I conduct research myself or collaborate with external research partners. I am experienced with working across culture and cross organisationally. EXAMPLES OF TASKSPersona/Consumer segmentationCommunicating our personas to the organization. Desk research on trends in society: Millennials, Retail landscapes etc.ECCO Walkathon event evaluation.Marketing Concept testAd & TVC testsRetail focussed testRetail Exit InterviewsBrand Tracking MY WORK PROCESS1) Brief from colleagues- getting to understand which questions they need answered2) As business partner, it is also my role to ask critical questions in order to really understand what they need answered and how that will contribute to the business overall. 3) Stakeholder analysis- who else needs to be either consulted or informed4) Choice of methodology5) Design of questionnaire/interview guide 6) Data analysis- standardizing when possible to save time next time the task comes7) Reporting in an easy and visual form8) Debrief with colleagues- facilitating a discussion of the results, which is contextualized by speaking on behalf of the consumer; her expectations, his aspirations and her fears.

REPONSIBILITY: As part of the steering group for the LEGOWorld event, I was marketing responsible.TASKS: Building a new website and driving content. Building partner relations with TV2 and the sponsor, DSB.RESULTS:A new website, that reflected the LEGO brand DNA and communicated relevant information about the event.A succesful brick building competition that drove engagementKPI reporting for sponsors that showed the value of their sponsorship It was amazing to learn how big a task it is to organise such an event and how much effort and planning it takes from all sides. I truly enjoyed the dialogues with both our business partners and the consumers.

Assisting Global Product Managers in power point presentations, organising the image bank etc.I enjoyed experiencing the B2B environment, both seen from the marketing side but also learning about the sale procces and product development by being around my colleagues. This was a student assistant role.

Teaching and Coaching students in Marketing and Marketing Research courses. I found the interactions with my fellow students very satisfying and rewarding.

Telephone interviewer & Transcriber of focus group interviews