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A catalyst for growth who embraces and drives change. I am a leader who empowers, sees the "shining eyes" and brings out the best in people. Passionate in sales & marketing alignment, I am a true believer of the Power of AND. With an international background (US, Canada, China) and an appreciation of cultural diversity, I break silos and build bridges with empathy. Being a constant learner, I am always interested in using new sales & marketing technology to help improve sales productivity and decision making.
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Demand Management, Midwest Market UnitSapWashington, Dc, Us -
Vp, Global Field Activation & Strategic Programs, Global Field Marketing & ExperiencesSap Nov 2023 - PresentWalldorf, Bw, DeLead a team of strategic program managers to drive strategy from vision to execution by designing and executing transformation initiatives, people programs, managing field communications, and aligning cross-board area stakeholders. Consult and advise the Head of GFM&E, leading organizational operations and strategic support. Oversee the identification and syndication of best practices across regions to foster innovation and growth.
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Global Vp – Head Of Iva Demand ManagementSap Jul 2021 - Oct 2023Walldorf, Bw, DeSet strategies to drive demand for best-in-class Vision to Value customer engagements and shared demand gen best practices across regions.
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Director, Demand ManagementSap Jan 2018 - Jul 2021Walldorf, Bw, DeLed and executed Go-To-Market (GTM) plans for Regulated Industries (Federal, Aerospace & Defense, State & Local, Education, Utilities, Healthcare) that respond to market/customer needs, tightly aligned to strategic priorities. Managed across silos and drive sales enablement, demand program roll-out in collaboration of Marketing, global/regional industry experts, Presales, Alliance & Partners and NA Center of Excellence.
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Director, Demand ManagementSap Apr 2016 - Dec 2017Walldorf, Bw, DeRevitalized Demand Management in Canada via rigorous, structured demand planning practices, contributing to the most improved market unit in Demand Management. Played a vital role in driving Account Planning process with Industry team, resulting in 100% YoY increase of pipeline influence in 2017.
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Senior Field Marketing Manager, Software Services AmsHewlett Packard Enterprise Oct 2015 - Apr 2016Houston, Texas, Us- Led the development of go-to-market strategy and execution of integrated marketing campaigns to help the Americas Professional Services and Education Team achieve its pipeline objectives. - Responsible for demand generation and pipeline acceleration campaigns, as well as execution & coordination of global campaigns in the Americas. -
Sr. Field Marketing ManagerIron Mountain Canada Nov 2010 - Oct 2015Boston, Massachusetts, Us- Developed and executed strategic and tactical marketing plans for Canada to meet business objectives and sales revenue targets, supporting all sales segments including enterprise, mid-market, public sector and verticals through new customer acquisition, cross-/up-sell, competitive win-over/win-back, and new market entry.- Key stakeholder on the Canadian Senior Leadership team; seek input, report results and make recommendations.- Managed integrated campaigns (social/PR, print/online ads, digital, content syndication, direct marketing, and nurture), tradeshow & events for brand awareness and lead generation, by working closely with Global Solutions, NA Field Marketing, Global Demand Center, Marketing Shared Services and Marketing Operations.- Led, through supervision of one direct report, bilingual Canadian websites, inbound/social media strategy, and marketing content localization & translation efforts for the Canadian market.- Achieved $3M in marketing generated/influenced bookings in 2011 (439% vs. annual goal), supporting mid-market sales teams in Canada and parts of the US (New England, Great Lakes, Pacific Northwest) -
Campaign Manager, Software & SolutionsHewlett-Packard Canada Nov 2008 - Nov 2010Houston, Texas, Us- Architected marketing plans based on analysis of sales revenue targets, market/competitive trends, business drivers, and market opportunities.- Planed customer-facing events/roadshows and drove attendance strategy including targeting/analytics and list pull/rentals when required.- Executed marketing programs including webinars, direct mail, email, field call blitz to maximize marketing ROI.- Managed campaign budget; evaluated campaign performance and provided best practices.
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Direct & Interactive ManagerHewlett-Packard Canada Feb 2007 - Nov 2008Houston, Texas, Us- Developed direct & interactive marketing strategies and deployed demand generation campaigns across the direct mail, email, Internet, telemarketing to drive customer acquisition and deeper share of wallet among enterprise, mid-market and public sector segment.- Measured and analyzed campaign performance and drove organizational learning by sharing quantitative & qualitative results, customer insights and best practices through quarterly reviews and campaign debriefs.- Formulated and implemented Search Engine Marketing (SEM) strategy to improve web presence of key TSG products, services and solutions on top search engines (English/French).- Effectively managed WW/local agencies of record (e.g. DraftFCB, Wunderman, Performics) and internal stakeholder engagement in campaign planning and execution.- Lead local editorial board to drive content for the monthly eNewsletter targeting over 42,000 Canadian business & IT subscribers.
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Marketing Consultant, Onsite At Fannie MaeAetea Information Technology Jul 2006 - Feb 2007Blue Bell, Pennsylvania, Us- Provided consultancy in email marketing strategy and best practices (messaging, testing, spam)- Drove key business metrics, analytics and reporting mechanism to measure the efficiency of CRM marketing programs and create value in the customer relationship.- Formulated contact strategy, supported in customer segmentation, list management & audience design, and provided customer insights for events to enhance campaign targeting. -
Marketing SpecialistInternational Air Transport Association (Iata) May 2005 - Jul 2006Geneva, Le Grand-Saconnex, Ch- Successfully developed and implemented local pricing and channel recruitment strategies for the International Travel & Tourism Training portfolio, boosting its revenue to US$6.8M in 2005 (+37% vs. 2004 worldwide and +62% in the Indian and Chinese markets).- Formulated & drove the execution of global product marketing plans and tactical communication plans for key product portfolios (e.g. Training, Business Intelligence); managed marketing budget over US$650K.- Gathered global/local market & competitive intelligence through key customer visits, tradeshows, and market research; translated knowledge to effective market development/penetration strategies.- Assisted in development of business cases; collaborated with global product management team and sales team in new product launches.
Helen Lan Skills
Helen Lan Education Details
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Mcgill UniversityBusiness Administration
Frequently Asked Questions about Helen Lan
What company does Helen Lan work for?
Helen Lan works for Sap
What is Helen Lan's role at the current company?
Helen Lan's current role is Demand Management, Midwest Market Unit.
What is Helen Lan's email address?
Helen Lan's email address is he****@****hpe.com
What is Helen Lan's direct phone number?
Helen Lan's direct phone number is +190579*****
What schools did Helen Lan attend?
Helen Lan attended Mcgill University.
What skills is Helen Lan known for?
Helen Lan has skills like Marketing Strategy, Email Marketing, Integrated Marketing, Strategy, Demand Generation, Crm, Analytics, Marketing, Lead Generation, Digital Marketing, Go To Market Strategy, Management.
Who are Helen Lan's colleagues?
Helen Lan's colleagues are Caroline Maitz, Faraz Fazlalizadeh, Mariia Mikheeva, Patrick Doench, Florian Frey, Julia Nguyen, Daniela Malveiro Ccwp, Sow Mgmt. Expert.
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