Helen Lan Email & Phone Number

Washington, Dc, Us

Walldorf, Bw, De

Lead a team of strategic program managers to drive strategy from vision to execution by designing and executing transformation initiatives, people programs, managing field communications, and aligning cross-board area stakeholders. Consult and advise the Head of GFM&E, leading organizational operations and strategic support. Oversee the identification and syndication of best practices across regions to foster innovation and growth.

Walldorf, Bw, De

Set strategies to drive demand for best-in-class Vision to Value customer engagements and shared demand gen best practices across regions.

Walldorf, Bw, De

Led and executed Go-To-Market (GTM) plans for Regulated Industries (Federal, Aerospace & Defense, State & Local, Education, Utilities, Healthcare) that respond to market/customer needs, tightly aligned to strategic priorities. Managed across silos and drive sales enablement, demand program roll-out in collaboration of Marketing, global/regional industry experts, Presales, Alliance & Partners and NA Center of Excellence.

Walldorf, Bw, De

Revitalized Demand Management in Canada via rigorous, structured demand planning practices, contributing to the most improved market unit in Demand Management. Played a vital role in driving Account Planning process with Industry team, resulting in 100% YoY increase of pipeline influence in 2017.

Houston, Texas, Us

- Led the development of go-to-market strategy and execution of integrated marketing campaigns to help the Americas Professional Services and Education Team achieve its pipeline objectives. - Responsible for demand generation and pipeline acceleration campaigns, as well as execution & coordination of global campaigns in the Americas.

Boston, Massachusetts, Us

- Developed and executed strategic and tactical marketing plans for Canada to meet business objectives and sales revenue targets, supporting all sales segments including enterprise, mid-market, public sector and verticals through new customer acquisition, cross-/up-sell, competitive win-over/win-back, and new market entry.- Key stakeholder on the Canadian Senior Leadership team; seek input, report results and make recommendations.- Managed integrated campaigns (social/PR, print/online ads, digital, content syndication, direct marketing, and nurture), tradeshow & events for brand awareness and lead generation, by working closely with Global Solutions, NA Field Marketing, Global Demand Center, Marketing Shared Services and Marketing Operations.- Led, through supervision of one direct report, bilingual Canadian websites, inbound/social media strategy, and marketing content localization & translation efforts for the Canadian market.- Achieved $3M in marketing generated/influenced bookings in 2011 (439% vs. annual goal), supporting mid-market sales teams in Canada and parts of the US (New England, Great Lakes, Pacific Northwest)

Houston, Texas, Us

- Architected marketing plans based on analysis of sales revenue targets, market/competitive trends, business drivers, and market opportunities.- Planed customer-facing events/roadshows and drove attendance strategy including targeting/analytics and list pull/rentals when required.- Executed marketing programs including webinars, direct mail, email, field call blitz to maximize marketing ROI.- Managed campaign budget; evaluated campaign performance and provided best practices.

Houston, Texas, Us

- Developed direct & interactive marketing strategies and deployed demand generation campaigns across the direct mail, email, Internet, telemarketing to drive customer acquisition and deeper share of wallet among enterprise, mid-market and public sector segment.- Measured and analyzed campaign performance and drove organizational learning by sharing quantitative & qualitative results, customer insights and best practices through quarterly reviews and campaign debriefs.- Formulated and implemented Search Engine Marketing (SEM) strategy to improve web presence of key TSG products, services and solutions on top search engines (English/French).- Effectively managed WW/local agencies of record (e.g. DraftFCB, Wunderman, Performics) and internal stakeholder engagement in campaign planning and execution.- Lead local editorial board to drive content for the monthly eNewsletter targeting over 42,000 Canadian business & IT subscribers.

Blue Bell, Pennsylvania, Us

- Provided consultancy in email marketing strategy and best practices (messaging, testing, spam)- Drove key business metrics, analytics and reporting mechanism to measure the efficiency of CRM marketing programs and create value in the customer relationship.- Formulated contact strategy, supported in customer segmentation, list management & audience design, and provided customer insights for events to enhance campaign targeting.

Geneva, Le Grand-Saconnex, Ch

- Successfully developed and implemented local pricing and channel recruitment strategies for the International Travel & Tourism Training portfolio, boosting its revenue to US$6.8M in 2005 (+37% vs. 2004 worldwide and +62% in the Indian and Chinese markets).- Formulated & drove the execution of global product marketing plans and tactical communication plans for key product portfolios (e.g. Training, Business Intelligence); managed marketing budget over US$650K.- Gathered global/local market & competitive intelligence through key customer visits, tradeshows, and market research; translated knowledge to effective market development/penetration strategies.- Assisted in development of business cases; collaborated with global product management team and sales team in new product launches.