Helen Ritchie

Helen Ritchie Email and Phone Number

Digital marketing and transformation specialist; learning consultant and lecturer; helping businesses win in a changing world. @ ProFormance
Willem de Zwijgerlaan 25, Oegstgeest,South Holland 2341 EG,Netherlands
Helen Ritchie's Location
London, England, United Kingdom, United Kingdom
Helen Ritchie's Contact Details

Helen Ritchie personal email

About Helen Ritchie

For over ten years, I have been helping leaders navigate an increasingly complex business landscape as a Digital Marketing and Transformation Specialist. My mission is to help leaders harness the power of technology and innovation to identify new business models and find enduring competitive advantage. With a CIM DipM and a Master's Degree in marketing, I have a solid foundation in marketing communications, brand management, and marketing management. I also have a keen interest in generative AI, and recently completed a certification course on LinkedIn. I leverage my skills and knowledge to deliver bold vision and expert execution, creating invincible companies and enduring competitive advantage. As a consultant and lecturer, I also share my insights and best practices with other professionals and students who want to learn and grow in this dynamic field.

Helen Ritchie's Current Company Details
ProFormance

Proformance

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Digital marketing and transformation specialist; learning consultant and lecturer; helping businesses win in a changing world.
Willem de Zwijgerlaan 25, Oegstgeest,South Holland 2341 EG,Netherlands
Website:
proformance.nl
Employees:
25
Helen Ritchie Work Experience Details
  • Proformance
    Digital Marketing And Transformation Consultant, Lecturer And Subject Matter Expert
    Proformance May 2014 - Present
    London, United Kingdom
  • Clarks International
    Global Consumer Marketing
    Clarks International May 2010 - Mar 2014
    Developing the brand's value proposition. Planning and executing seasonal marketing strategies in line with corporate objectives; understanding and meeting the needs of local markets and different retail channels, including digital, and delivering innovative, effective marcoms based on consumer and market insights. Data analysis including GA and social media listening and competitor intelligence.
  • Philips
    Interim - Category Management, Innovation And Npd
    Philips Mar 2008 - Mar 2010
    Development of the global mother and baby product category and AVENT brand including consumer segmentation, developing innovation to meet specific demands based on extensive insights and in-market research and creating the go-to-market strategy for key accounts and target territories.
  • United Biscuits
    Interim - Category Management, Innovation And Npd
    United Biscuits Feb 2007 - Feb 2008
    Managing and developing the Healthy Snacks category and developing new products to meet consumer and market demands. Extensive analysis of consumer insights; creating the business case for innovations and assessing business capabilities.Working with marketing management and sales teams to ensure a smooth market introduction and sell-through strategies.
  • Whitworths Ltd
    Interim - Category Management, Innovation And Npd
    Whitworths Ltd Feb 2006 - Sep 2007
    Interim Manager responsible for new product development and portfolio management for a range of sweet and savoury snacks. Driving sales through major multiples; food service and wholesale channels. Responsible for above and below line A&P.
  • Blitz Communications (H&M Group)
    Group Account Director
    Blitz Communications (H&M Group) 1987 - 1989
    Strategic planning and management of key accounts for integrated marcoms agency

Helen Ritchie Skills

Customer Insight Marketing Management Marketing Strategy Marketing Communications Marketing Market Planning Integrated Marketing Management Fmcg Product Development Retail Business Strategy B2b Consumer Products Footwear E Learning Digital Marketing Market Analysis Brand Development Brand Equity

Helen Ritchie Education Details

  • Bristol Business School
    Bristol Business School
    Marketing
  • George Abbott School For Girls
    George Abbott School For Girls

Frequently Asked Questions about Helen Ritchie

What company does Helen Ritchie work for?

Helen Ritchie works for Proformance

What is Helen Ritchie's role at the current company?

Helen Ritchie's current role is Digital marketing and transformation specialist; learning consultant and lecturer; helping businesses win in a changing world..

What is Helen Ritchie's email address?

Helen Ritchie's email address is he****@****ive.com

What schools did Helen Ritchie attend?

Helen Ritchie attended Bristol Business School, George Abbott School For Girls.

What are some of Helen Ritchie's interests?

Helen Ritchie has interest in Disaster And Humanitarian Relief, Animal Welfare, Children, Education.

What skills is Helen Ritchie known for?

Helen Ritchie has skills like Customer Insight, Marketing Management, Marketing Strategy, Marketing Communications, Marketing, Market Planning, Integrated Marketing, Management, Fmcg, Product Development, Retail, Business Strategy.

Who are Helen Ritchie's colleagues?

Helen Ritchie's colleagues are Proformance Jason Proformance Jason Beh, Guberman, Inga, Frederick Neff, Clare Chen, Bob Taylor, Marc Bennett, René Kremer.

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