Helen Tapping Email & Phone Number

Seattle, Washington

Greater Seattle Area

• I lead all Marketing and Brand initiatives for a new photo framing iPhone app, Sworl.
• Launch activities included Brand Identity, including product naming, logo and app marks, brand positioning and website creation and optimization.
• Ongoing strategic planning, execution and optimization of all integrated marketing and PR across all channel, including Paid, Organic, Email and Social.

Greater Seattle Area

Global Marketing, Ecommerce and Brand Expert; specializing in comprehensive online strategy, planning and execution, including Landing Page Optimization, SEO, Testing and Merchandising for both established and emerging brands.

Seattle

• Drove strategy and execution for Online Marketing for all digital channels including web, email, social and performance marketing (SEM, Display, SEO);
• Creation and implementation of comprehensive Customer Contact Strategy including new Transactional and Marketing Triggered email programs.
• Led requirements, site architecture and migration strategy for a new ecommerce website, as well as optimization and redesign of existing, multi-site platform.
• Conducted analysis of… Show more
• Conducted analysis of site and channel performance with an emphasis on creating robust testing and optimization program. Show less

Greater Seattle Area

Youth in Focus’s mission is to empower urban youth, through photography, to experience their world in new ways and to make positive choices for their lives.

Greater Seattle Area

• Getty Images is the world’s leading creator and distributor of visual content. With multiple ecommerce sites, offices all over the world, and serving customers in more than 100 countries, Getty Images is the thought.
• Leadership of global, enterprise wide Landing Page Optimization and Content Merchandising Programs; Successfully led a customer experience team that managed, measured and consistently improved underperforming.
• Leadership of global, enterprise wide Landing Page Optimization and Content Merchandising Programs; Successfully led a customer experience team that managed, measured and consistently improved underperforming.
• Strategic planning; identified opportunities and oversaw execution of revenue-generating tactics for three industry-leading global ecommerce websites, with combined 121.5+ million unique annual visitors with 245+.
• Highly successful projects included increasing high placement on search engines; incremental A/B tests to improve conversion rate (both search and download); developed innovative and successful segmentation techniques.
• Identified and led key enterprise wide SEO initiatives: Increased referrals by optimizing on-page content, keyword density, metadata, page titles, URLs and linking strategies.

Greater Seattle Area

• Managed internal, globally dispersed Marcom team of 25+, including account management, creative and web developers. Budget responsibility for company-wide outsourced design vendors.
• Brand guardianship, resource planning and budget management including proactively leading organizational change to save company over $1M by restructuring department and streamlining global outsource model.

Greater Seattle Area

• Provided thought leadership and innovation in new platforms; responsible for company-wide Marcom strategic planning, including new and social medias, with result of increased customer engagement.
• Partnered with over 60 clients and 20 external agencies and vendors globally, to ensure effective communications were created to deadline and budget whilst ensuring ongoing increased ROI.

Greater Seattle Area

• Managed workflow of both online and off-line platforms, managing a multi-discipline team including Usability. Responsible for project ROI, client relationships and process and budget streamlining.
• Developed strategic vision for Marketing Communications function, including successfully implemented plan to address gaps in skillset, tools and process to increase productivity.

Greater Seattle Area

• Fostered a metrics-driven and customer-focused environment to manage the team to high performance.

London, United Kingdom

• Relocated from London to Seattle HQ in 2000 to project manage integration of legacy websites as well as develop new global digital media.
• Led multi-discipline project management team for Beta and subsequent launch of first Getty ecommerce global site: gettyone.com. Delivered on budget and two weeks ahead of schedule.