Helen S. Email & Phone Number

Nashville, TN, US

Nashville, TN, US

Nashville, Tennessee, US

• Create wireframes, lo fi mock-ups, hi fi mock-ups and interactive prototypes for several VUMC initiatives.
• Write scripts and conduct user testing. Incorporate feedback.
• Assess website data from Google Analytics and Amplitude.
• Develop a department-wide component and interaction library.
• Find ways to make complex data from Epic, the Accurate Provider Database and other in-house systems usable and intuitive.
• Responsive web design and native app projects include: online appointment scheduling website, COVID-19 vaccine scheduling website, ECMO training website, emergency transit software, provider time away request software.

Nashville, Tennessee, US

• Created sketches and mock-ups.
• Co-developed user testing scripts. Incorporated feedback.
• Initiated implementation of Google Analytics.
• Developed user journey maps to assess researchers’ experience.
• Led and collaborated with multiple cross-functional teams across VUMC, The National Institutes of Health, The Broad Institute and Verily (Google Life Sciences).
• Projects included: All of Us Data Browser, All of Us Cohort Builder, All of Us physician marketing website, and two of VUMC’s internal research tools.

Nashville, Tennessee, US

• Initiated implementation of Google Analytics across all sites. Developed the tagging plan and oversaw implementation. Designed and delivered monthly Google Analytics reports for leadership.
• Co-developed user testing scripts. Assessed user feedback and incorporate needed changes to the products.
• Generated user stories and feature requirements based on user testing and stakeholder input. Developed roadmaps that balance improvements to the current journey with new features desired by stakeholders.
• Strategized the overall user experience and product features. Created mock ups for many features.
• Collaborated with the advertising agency and the National Institutes of Health (NIH) on UI designs, copy, press releases, communications messaging and launch strategy.
• Led and collaborated with project managers, usability testers, UX/UI designers, web developers and senior leaders from VUMC, NIH, The Broad Institute (Harvard/MIT) and Verily (Google Life Sciences).

Franklin, Tennessee, US

• Pulled, visualized and analyzed financial, sales, inventory and account data for a rapidly growing channel.
• Established, designed and maintained regular reporting for investors and senior leaders.
• Collaborated with Operations and Ecommerce teams to establish inventory burn rates.
• Optimized product data and content with current, compliant, keyword-driven info for 130+ products.

Nashville, Tennessee, US

• Planned and conducted usability testing for VUMC's three main consumer facing websites.
• Led the redesign of a healthcare retail website. Gathered all research. Established project goals, timeline and roadmap. Collaboratively generated user stories, feature requirements and wireframe ideas.
• Led selection and implementation of a chat tool on a patient facing website.
• Co-led a cross-functional team in coding and iterating on VUMC’s Amazon Alexa Flu Tool.
• Led cross-functional teams through complex business problems using Design Thinking tools, including: post ups, journey mapping, personas, the 5 Whys and scenario acting. Projects included VUMC’s main websites and a.

Nashville, Tennessee, US

• Analyzed and visualized data from Google Analytics, AdWords, call tracking, social media and local search for the $5B hospital and 15+ service lines. Recommendations influenced Search Engine Marketing (SEM) spend, web.
• Initiated the use of Yext, Slack and Sprinklr, as well as monthly website and PPC reporting.
• Led cross-functional team projects using Design Thinking methodologies. Projects included: web design, global search, database design, clinic campaigns and other projects.
• Developed acceptance criteria checklists and usability testing scripts. Conducted the testing.
• Worked with the CMO and other Directors across the institution to develop ideas for VUMC’s strategic direction. Used Design Thinking tools to help co-lead the team.
• Developed and managed local search strategy for 300+ clinics. Efforts led to a 500% lift in Search Engine Results Page (SERP) impressions & clicks across publishers and an increase in potential revenue.

New York, NY, US

• Performed qualitative/quantitative research on consumer online behavior and the competitive digital landscape for patient medical device and large pharmaceutical companies. Presented key takeaways to the VP of Digital.
• Pulled and analyzed digital analytics data through Moz, Google Analytics, Salesforce, SM2 and Webtrends. Helped the VP of Digital Strategy assess ad performance, iPad detail aid usage, web tag validity and consumer.
• Helped lead creative teams and clients through digital and print projects, two pharmaceutical and dermatologic product launches and a healthcare organization’s corporate rebranding by managing client requests, managing.

South San Francisco, California, US

• Learned basic HTML, designed, co-implemented, created content and managed a collaboration website and idea database for 3,000+ global Product Development employees.
• Website was part of the parent company’s global culture change initiative. Goal of the website was to encourage collaboration and idea sharing across Product Development sub-departments, leading to new ideas.
• Success of the Product Development website led to being asked to design, create content for, build and implement the parent company’s Innovation website for 80,000+ global employees’ use.

Mba, Innovation & Consumer Behavior

Bba, Accounting

Education record