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Helen White Email & Phone Number
South East Europe Digital Lead
at
BAT
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Current company
Role
South East Europe Digital Lead
Location
Bucharest, Romania
Company size
Who is Helen White? Overview
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Quick answer
Helen White is listed as South East Europe Digital Lead at BAT, a with 3 employees, based in Bucharest, Romania. AeroLeads shows a matched LinkedIn profile for Helen White.
Helen White previously worked as South Eastern Europe Digital Lead at Bat and Central Europe South CRM Planning & Synergies Manager at Bat. Helen White holds Bs, English, Economics, Marketing, Management from Zaporizhzhya National Technical University.
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BAT
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Profile bio
About Helen White
Digital expert, agile leader and tech enthusiast transforming the art of problem solving into science of business opportunitiesA change-maker; experience includes adtech, telco, FMCG and pharma (B2B & B2C) along with agency background Commercial mindset, strong analytical thinking, ability to build, communicate and drive the product vision are among my core competencies, with solid team and stakeholder management skills
Listed skills include Digital Strategy, Digital Marketing, Web Project Management, Account Management, and 16 others.
Current workplace
Helen White's current company
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11 roles
Helen White work experience
A career timeline built from the work history available for this profile.
South Eastern Europe Digital Lead
Current
Apr 2023 - Present
Central Europe South Crm Planning & Synergies Manager
Developing and implementing assessment frameworks for digital activation and martech across countries in the area. Spearheaded comprehensive digital footprint analyses, identified key opportunities for above-market synergies in 5 main areas: MI Optimisation, E-commerce, Marketing Automation, Data&Analytics, Customer Support
Sep 2022 - Apr 2023
Senior Digital Manager
Core focus on digital capabilities scaling as per Marketing Activation and Consumer setup equilibrium - Assessed digital capabilities maturity and set up the effective digital activation model through in-house team composition, service suppliers cooperation framework, ways of working enhancement. Piloted and scaled up the best practices for tobacco heated products (Glo device) and modern oral (Velo nicotine pouches) brands in Ukraine resulting in optimized ROMI & performance in SoMe, Content, Paid Media, Ecommerce and CRM- Powered up consumer centricity in D2C ecommerce by putting forward design thinking, martech roadmap and advanced analytics solutions. This allowed to launch new "born digital" services and improve consumer engagement for the existing ones- Introduced 360 Consumer Experience Management concept across channels and systems to continue nurturing digital methodologies usage beyond ecommerce- Pioneered global data products adoption for PowerBI in UA market, along with citizen data scientists development in the team with EDP/Dataiku/Snowflake onboarding
Oct 2019 - Nov 2022
Director Sales Department
Building direct inventory sales stream from value proposition development to clients prospecting and post-sale service handling
Feb 2019 - Oct 2019
Jan 2018 - Jan 2019
Head Of Digital Marketing & Production Dpt.
Telecom digital excellence development - production and marketing team, the business processes, the sales funnel and brand image
Oct 2015 - Mar 2017
Account Group Head
Perfected the skills within the #1 Ukrainian local digital media agency. Commited new business management, pitches and strategies, while keeping up the work of making our clients happy
Nov 2012 - Oct 2015
Mar 2012 - Nov 2012
Mar 2008 - Mar 2012
Marketing Specialist
Copywriter, blogger and junior marketeer learning the best from colleagues
Apr 2007 - 2008
Team & coworkers
Colleagues at BAT
Other employees you can reach at bat.com. View company contacts for 3 employees →
SF
Samuel Ferreira Cortez
Colleague at BatSouthampton, England, United Kingdom
View →
JM
Juan Manuel Del Rìo Sanchez
Colleague at BatJiquilpan De Juárez, Michoacán, Mexico
View →
АК
Алексей Кеворков
Colleague at BatUkraine
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MM
Mario Magaia
Colleague at BatMozambique
View →
ML
Magno Lemos Gomes
Colleague at BatViamão, Rio Grande Do Sul, Brazil
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AS
Adailton Santos
Colleague at BatUberlândia, Minas Gerais, Brazil
View →
MH
Muhammad Hashir
Colleague at BatIslāmābād, Pakistan
View →
OS
Onasanya Safiriyu
Colleague at BatIbadan, Oyo State, Nigeria
View →
RM
Radhashni Munsami
Colleague at BatCity Of Johannesburg, Gauteng, South Africa
View →
GD
Graeme Dowden
Colleague at BatUnited Kingdom
View →
Samuel Ferreira Cortez
Colleague at BatSouthampton, England, United Kingdom
View →
JM
Juan Manuel Del Rìo Sanchez
Colleague at BatJiquilpan De Juárez, Michoacán, Mexico
View →
АК
Алексей Кеворков
Colleague at BatUkraine
View →
MM
Mario Magaia
Colleague at BatMozambique
View →
ML
Magno Lemos Gomes
Colleague at BatViamão, Rio Grande Do Sul, Brazil
View →
AS
Adailton Santos
Colleague at BatUberlândia, Minas Gerais, Brazil
View →
MH
Muhammad Hashir
Colleague at BatIslāmābād, Pakistan
View →
OS
Onasanya Safiriyu
Colleague at BatIbadan, Oyo State, Nigeria
View →
RM
Radhashni Munsami
Colleague at BatCity Of Johannesburg, Gauteng, South Africa
View →
GD
Graeme Dowden
Colleague at BatUnited Kingdom
View →
1 education record
Helen White education
FAQ
Frequently asked questions about Helen White
Quick answers generated from the profile data available on this page.
What company does Helen White work for?
Helen White works for BAT.
What is Helen White's role at BAT?
Helen White is listed as South East Europe Digital Lead at BAT.
Where is Helen White based?
Helen White is based in Bucharest, Romania while working with BAT.
What companies has Helen White worked for?
Helen White has worked for Bat, British American Tobacco, Mox.Tv, Totispharma Group, and Intertelecom.
Who are Helen White's colleagues at BAT?
Helen White's colleagues at BAT include Samuel Ferreira Cortez, Juan Manuel Del Rìo Sanchez, Алексей Кеворков, Mario Magaia, and Magno Lemos Gomes.
How can I contact Helen White?
You can use AeroLeads to view verified contact signals for Helen White at BAT, including work email, phone, and LinkedIn data when available.
What schools did Helen White attend?
Helen White holds Bs, English, Economics, Marketing, Management from Zaporizhzhya National Technical University.
What skills is Helen White known for?
Helen White is listed with skills including Digital Strategy, Digital Marketing, Web Project Management, Account Management, Marketing Communications, Online Marketing, Social Media Marketing, and Public Relations.
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