I am a Design Researcher & Strategist with over a decade of experience helping organizations create innovative products, services, and experiences through a human-centered approach. Specializing in foundational and generative research, I uncover deep user needs and translate them into actionable strategies that inform product development and business growth. My expertise spans multiple industries including consumer technology, e-commerce, CPG, nonprofit, and healthcare, allowing me to bring diverse perspectives to complex challenges.Passionate about systems thinking and cross-functional collaboration, I excel at synthesizing complex data into compelling narratives that inspire action across all levels of an organization. My approach combines rigorous qualitative methods with design thinking frameworks, enabling me to identify opportunities that can otherwise be overlooked. I have a proven track record of facilitating workshops, engaging stakeholders, and building research capabilities within organizations.I thrive on opportunities that allow me to tackle ambiguity head-on, craft strategies for complex product ecosystems, and bring start-up speed and agility to large-scale organizations.