Creative Specialist & Project Manager - Global Integrated Marketing
Duluth, Ga
I was a global creative lead and content manager for a large medical device company.• Content Creation & Design - Creating content including copywriting, messaging concepts, presentations, brochures, environmental graphics, trade ads, illustration, photography, video, and other digital assets.• Art Direction - US and global photo and video shoots, HCP and patient-facing materials• People Management - Managing three internal creatives and several external vendors including design… Show more I was a global creative lead and content manager for a large medical device company.• Content Creation & Design - Creating content including copywriting, messaging concepts, presentations, brochures, environmental graphics, trade ads, illustration, photography, video, and other digital assets.• Art Direction - US and global photo and video shoots, HCP and patient-facing materials• People Management - Managing three internal creatives and several external vendors including design agencies, digital media agencies, video production companies (4D, 360 and motion controlled), animation companies, photography studios and copywriters• Project Management - Managing global creative work requests from submission to project close, including vendor selection, project planning, brand guidance, and distribution of approved content• Global Brand Expert - Overseeing brand compliance of the global Medtronic brand, visual and verbal• AEM Author - Managing digital assets via an asset management program platform Show less