Communications Manager
CurrentIn my current role I'm responsible for Finland Promotion Services' (Visit Finland, Invest in Finland, Work in Finland and Film in Finland) domestic PR & Media. I plan strategic communications to different target groups and handle media relations. I write press releases, organize press events, pitch journalists and develop Business Finland's PR process.I also act as a sparring partner to my colleagues when it comes to thought leadership and media relations. Led crisis communication efforts during two major global events: the COVID-19 pandemic and the Russian invasion of Ukraine, ensuring timely and effective communication to key stakeholders across various channels.Completed a Master’s degree in Journalism (2024) to further enhance my understanding of the evolving media landscape and sharpen my strategic communications skills.At Business Finland we all work for Finland! Business Finland is the Finnish government organization for innovation funding and trade, travel and investment promotion.Keywords: PR & media, public relations, public affairs, media communications, stakeholder communications, crisis communications, thought leadership.