I am a Senior SEO Product Manager with over 10 years of experience at Telefónica UK, specialising in a product-led approach to SEO and Conversion Rate Optimisation (CRO). My focus is on aligning SEO strategies with product goals to drive engagement and conversions, ensuring a seamless, user-centred experience. Throughout my career, I’ve led cross-functional teams to develop strategies that optimise user journeys, enhance product discoverability, and significantly improve conversion rates.With more than 20 years of experience in media-related roles, my career spans from journalism to digital media, marketing, SEO, e-commerce, and product management. I began my journey as a reporter and editor, working across traditional and online TV networks, printed news, and digital broadcasting. Over time, I transitioned into the digital marketing and SEO space, leveraging my media background to develop impactful strategies that drive measurable results.Outside of my professional work, I am deeply committed to giving back through volunteering. Currently, I serve as the Vice-Chair of the board at Living Bankside, a charity focused on the SE1 area of London, where I apply my expertise in community development in a non-executive capacity. Fluent in English, Spanish, and Portuguese, I bring a multicultural perspective to every project and initiative I am involved in.
Listed skills include Video, Storytelling, Social Media, Online Journalism, and 46 others.