Aligned SEO strategies with product goals to drive engagement and conversions, ensuring a seamless, user-centred experience. Leading cross-functional teams to develop strategies that optimise user journeys, enhance product discoverability, and significantly improve conversion rates.- Significantly improved refurbished phones sales and awareness through SEO. - Used innovative qualitative usability research, which allowed allowing better understanding of the users’ pain points. - Transformed insights into design and product decision with a tangible conversion rate improvement.- Improved product pages Core Web Vitals and CR.- Led the execution of the annual SEO and creative content planning, managing the company’s overarching SEO strategy and delivering both on-page and off-page content to drive customer acquisition.- Conducted regular analysis, data collection, reporting, and actions based on key metrics, including traffic, rankings, sales, and other crucial online search factors.- Established routines to consistently identify operational challenges and deficiencies, implementing content updates and solutions in a timely manner.- Drove substantial business growth through effective SEO strategies, influencing stakeholders at all levels and fostering strong relationships across teams.- Provided internal teams with clear, structured processes and SEO training to ensure adherence to best practices.

Responsible for creating innovative, insight-driven ideas for content. Managing projects from planning to delivery - including scripting, organising shoots, filming and editing. Planning and executing the timely delivery of engaging content across the website and social media channels. Developing and implementing content plans for the giffgaff community team.Developed, managed projects and delivered industry leading UGC video content strategy aimed at ensuring high levels of engagement in the giffgaff community. Coordinating and maintaining active relationships with content-making members of the giffgaff community to encourage them to contribute regularly ensuring giffgaff uses the community to its highest potential, following metrics (Google Analytics and YouTube stats) to ensure that output reaches the widest audience. Key achievements: Increased the giffgaff help videos number of views six times; from average 500 to 3000 views in the first three months after posting. Revamped the tutorial videos production process, look and feel. Increased the community engagement and user generated content (UGC).

Freelancer reporter and producer for a variety of print and television organizations. Most recent assignments include the interviews with brasilian national team football players who are in London playing for Chelsea and Brexit Referendum.

TV and filmmaking long term course (graduation in May 2014). As my graduation project I designed, produced, directed and final edited 2 short films with an international crew and UK tech teams, wholly executed in London.

Reporting in the field, originating, researching, producing, translating, editing, adapting stories and publishing articles, news and interviews for online and live broadcasting on a daily basis including nights, weekends and public holidays. Offering ideas for programs and actively contributing to the editorial planning process. Performing in front of the microphone and in front of video camera with and without script, live and in recorded sessions. Producing and executing interviews for internet and video. Maintaining an efficient production of videos online. Writing online pieces in portuguese on news topics (political, economics, social, cultural, sports and international news). Alerting editors to breaking news, always ready to file accurate, immediate on the spot reports. Using a range of audio, video and digital equipment and information technology to research, shoot images, write, edit and deliver in the highest professional standards.

Writing, adapting, translating and editing with accuracy and clarity international news topics using the the world’s leading international news agency sources. Organising huge international coverages such as: Japan tsunami, Chile earthquake and royal wedding. Always working on a daily basis including nights, weekends and public holidays. Offering ideas and actively contributing to the editorial planning process. One of the producers of an TV series about the major problems being faced by the elected brasilian president Dilma Rousseff.

Internship at Reuters UK news room, having the opportunity to follow their process of creation and distribution of news. Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.