Mark Heller Email & Phone Number

California, United States

Atlanta, GA, US

Palo Alto, California, US

San Jose, CA, US

- Launched BILL’s first brand advertising campaign which doubled unaided awareness- Developed Brand narrative and communications strategy for the company’s IPO (NYSE:BILL)- Established CEO and Founder as a thought leader on the state of SMBs with key journalists at CNBC, Bloomberg, Fast Company, Entrepreneur, Inc. Barrons, etc. - Renamed and revitalized.

Redwood City, California, US

- Drafted S-1, developed narrative, roadshow deck and video for IPO (NYSE: ZUO)- Established Founder and CEO as the World’s foremost authority on the Subscription Economy- Produced Subscribed, the company’s annual global user conference, including annual theme- Functions: Brand and Creative, Content Marketing, Corporate Communications, Executive.

San Jose, California, US

Responsible for leading the following functions globally:Company Positioning and MessagingPublic RelationsSponsored MediaSocial MediaInternal CommunicationsExecutive CommunicationsCustomer and Advocacy MarketingCorporate Events

San Jose, California, US

Responsible for leading the following marketing functions globally:Company Positioning and MessagingAdvocacy MarketingEpic Stories Customer References

Oakland, California, US

• Provided strategic counsel to C-level executives on communication strategy
• Managed crisis communications through politically charged pre -and post-health care reform
• Led a comprehensive internal communications program
• Oversaw all community relations and employer brand activities and campaigns
• Led enterprise-wide creative services team, producing multiple company events, strategic internal videos, webinars, digital animations, presentations and print collateral
• Spearheaded strategy, development and implementation of the company’s first internal social media network, @shield, which has become the organization’s primary communication and collaboration platform

Houston, Texas, US

• Combined external and internal teams to lower costs, improve quality and leverage content
• Expanded roles and up-leveled talent to support 12 global business units, representing $60B in revenue with operations in 170 countries and 250,000 employees
• Led global communications for large-scale organizational change efforts, including acquisition and integration communications during HP’s purchase of EDS
• Managed analyst relations with The Research Board on behalf of HP
• Drove external/internal executive communications and thought leadership for bi-annual global marketing campaigns
• Ran global business groups' Intranet portal, executive leadership blogs and speakers bureau

Houston, Texas, US

• Drove all external strategic placement and speeches for Chairman and CEO, Mark Hurd
• Led a team of corporate executive communications managers and speechwriters, responsible for building thought leadership campaigns and orchestrating all public communications activities for HP’s senior executive team
• Participated on a select team chosen to architect and re-brand global corporate messaging

Houston, Texas, US

• Oversaw all external and internal communications for CSTO, Shane Robison including public relations and analyst relations
• Helped Shane achieve industry “thought leadership” status in broadcast and entertainment industry, negotiated communications strategy for several announcements with Sony Pictures, Warner Bros. and DreamWorks
• Achieved international awards/recognition for excellence in marketing events and videos
• Co-designed, launched, and oversaw all communications for HP Tech Con, HP’s flagship technical innovation conference
• Created content and messaging for several global marketing launches and campaigns

Houston, Texas, US

• Crafted over 100 high-profile keynotes for Chairman and CEO, Carly Fiorina
• Developed several keynotes for Chief Financial Officer and Chief Technology Officer
• Collaborated with senior executives to write investor and analyst presentations, earnings calls, OpEds and Q&A interviews for business and trade press, etc.

Palo Alto, CA, US

Founded award-winning video production and distribution program, ensuring consistent strategic messaging, storytelling quality, brand standards and marketing ROI

Cincinnati, Ohio, US

• Built national public relations agency -- secured and managed multi-million dollar accounts
• Secured several high-profile stories in top-tier publications, including the Wall Street Journal, Business Week, Fortune, Forbes, Wired, Business 2.0, etc.
• Managed global marketing campaigns and programs--including press/analyst tours, investor road shows and product/company launches
• Led a team of 11 public relations professionals across 15 international accounts

Cofounded a Marketing and Creative Services Agency specializing in Strategic Messaging, Brand Marketing, CEO Road Shows, Video, Web, and Marketing Collateral

• Developed visual concept and digital storyboard design for top directors’ global advertising campaigns, including US Military, Mitsubishi, Bell Atlantic, American Express and Dodge
• Produced infomercials, interactive video games and syndicated television commercials
• Commissioned to write two feature-film scripts: “Lance Sterling-Monster Master” and “Star”

Masters, Organizational Communication

Master'S Degree, Organizational Communication, General