Tim Mulcrone Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois

Chicago, IL

Chicago, IL

Chicago, IL

• As the Digital Marketing Manager in Health & Public Services (H&PS) at Accenture my core responsibility is to collaborate with the Human Services and Defense and Public Safety industry marketing teams to help grow.
• Collaborate with industry marketing teams to identify needs, opportunities and goals for digital executions.
• Review of metrics and analytics to measure effectiveness, provide insight and address tactics in need of improvement.
• QA all digital executions to ensure design, campaign and measurement best practices.
• Knowledge transfer and training of digital marketing best practices.
• Email marketing subject matter expert for H&PS organization.Accomplishments

Chicago, IL

• As the Digital Marketing Project Manager my core responsibility was to support, organize and grow the digital marketing capabilities of the Health & Public Services (H&PS) organization. In doing so, global marketing.
• Planning, setup and execution of all email, social media, paid search and SEO campaigns in H&PS.
• Managed all digital project scopes, timelines and budgets with both internal project and external client teams.
• QA all digital executions to ensure design, campaign and measurement best practices
• Ongoing development and review of metrics and analytics capabilities to ensure accurate measurement of digital practices.
• Knowledge transfer of digital marketing practices to industry marketing teams.

Des Plaines, IL

• Manager and leader of Feldco’s internet and digital media and marketing efforts, including management of the company’s overall online and corporate website efforts. Responsibilities included website content management.
• Increased online-generated revenue by 15% versus prior year.
• Increased online customer acquisitions by 29% versus prior year.
• Improved pay-per-click campaign effectiveness resulting in 33% increase of conversions and 23% reduction in cost per acquisition
• Improved brand website performance overall through strategic content development, improved promotion-based conversion funnels and streamlined site architecture; resulted in 30% increase of customer acquisitions, 8%.
• Created, developed and managed an email marketing program responsible for $150,000+ in revenue in first 6 months (launched Feb. 2010 at annual cost of $1,500).

Mount Prospect, IL

• Managed Bosch Tools North America’s website and online brand marketing efforts. Developed and managed internet channel strategy for brand marketing and distributor relationships. Developed and managed user database and.
• Increased click-thrus from brand website to retailers by 25% through development and management of a globally-adopted Online Partner Program, the primary goal of which was to direct referrals of online sales leads to.
• Increased brand website performance overall through content development, online focus for new product launches and rich media development; resulted in 10% increase of total visitors and 6% increase for page views.
• Successfully completing a full website redesign on time and 25% below budget; this included a full tangential transition of product data over 1,500 SKUs to new product database in accordance with website redesign.

Lincolnshire, IL

Managed the online channel for Washington Mutual’s online direct marketing program. Responsibilities included quarterly ad production and execution; analysis and trending of ad effectiveness; write and edit ad copy and solutions implementation.

Park Ridge, IL

Managed marketing and advertising for a $200 million-grossing Coldwell Banker sales office. Responsibilities included website content management; online ad design, copywriting and deployment; developed and managed e-mail update program; continuous improvement of Competitive Marketing Analysis and monthly marketing summaries.

Advertising

Bachelors Of Fine Arts & Sciences, Journalism W/ Concentration On Advertising

Activities and Societies: Advertising Coordinator, Western Illinois University Sports Information Department Weekly Op-Ed contributor to.