Tim Mulcrone Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois

Chicago, Il

Chicago, Il

Chicago, Il

As the Digital Marketing Manager in Health & Public Services (H&PS) at Accenture my core responsibility is to collaborate with the Human Services and Defense and Public Safety industry marketing teams to help grow their business through digital marketing executions and campaigns that closely align with their business goals. I retained the primary responsibilities of my previous role however the vast improvement of H&PS industry marketers with regards to digital competency and capabilities necessitated my role also evolve into one that is industry-specific to better serve the industry’s growing needs and help them achieve their goals. Additional responsibilities include: • Collaborate with industry marketing teams to identify needs, opportunities and goals for digital executions.• Review of metrics and analytics to measure effectiveness, provide insight and address tactics in need of improvement.• QA all digital executions to ensure design, campaign and measurement best practices.• Knowledge transfer and training of digital marketing best practices.• Email marketing subject matter expert for H&PS organization.Accomplishments• Consistent year over year gains in KPIs for all digital executions and exceeding company benchmarks for digital executions.• Expansion of core web content and paid search at a global scale with country and region relevance.• Lead series of interactive digital best practices training sessions to improve industry marketers’ knowledge and campaign executions.

Chicago, Il

As the Digital Marketing Project Manager my core responsibility was to support, organize and grow the digital marketing capabilities of the Health & Public Services (H&PS) organization. In doing so, global marketing teams were enabled to execute multi-channel digital marketing campaigns for industry marketing teams at a rate that far exceeded previous capabilities. Within a year, H&PS went from having limited knowledge and executing very few digital projects to becoming the most digital-savvy organization within the company. Additional responsibilities included: • Planning, setup and execution of all email, social media, paid search and SEO campaigns in H&PS.• Managed all digital project scopes, timelines and budgets with both internal project and external client teams.• QA all digital executions to ensure design, campaign and measurement best practices• Ongoing development and review of metrics and analytics capabilities to ensure accurate measurement of digital practices. • Knowledge transfer of digital marketing practices to industry marketing teams.• Cultivated relationships with core technical teams and vendors.Accomplishments• Outperformed all previous organization and company benchmarks for digital executions.• Implemented new global digital marketing project management methodology that successfully industrialized processes and procedures for executing digital projects, reduced cost and improved accountability throughout H&PS.• Developed metrics and analytics capabilities to accurately measure success of digital practices. • Created monthly reports program that communicated the analytics of digital marketing efforts.• Established best in class social media core strategy and performance. • Completed and closed 300+ digital projects.

Des Plaines, Il

Manager and leader of Feldco’s internet and digital media and marketing efforts, including management of the company’s overall online and corporate website efforts. Responsibilities included website content management; search engine marketing management; management of brand messaging and online direct communication via email, mobile and social media platforms; agency selection and management; budget oversight; analytic and metric tracking; continuous improvements; market and competitive analysis and executive review.Accomplishments• Increased online-generated revenue by 15% versus prior year.• Increased online customer acquisitions by 29% versus prior year.• Improved pay-per-click campaign effectiveness resulting in 33% increase of conversions and 23% reduction in cost per acquisition• Improved brand website performance overall through strategic content development, improved promotion-based conversion funnels and streamlined site architecture; resulted in 30% increase of customer acquisitions, 8% increase of total visitors, 39% increase in page views, 5% increase in time on site.• Created, developed and managed an email marketing program responsible for $150,000+ in revenue in first 6 months (launched Feb. 2010 at annual cost of $1,500).• Created, developed and managed a mobile website responsible for $40,000+ in revenue in first 3 months (launched July 2010 at total cost of $15,000).

Mount Prospect, Il

Managed Bosch Tools North America’s website and online brand marketing efforts. Developed and managed internet channel strategy for brand marketing and distributor relationships. Developed and managed user database and customer retention program. Responsibilities included strategic planning; website content management; product database management; retailer selection and relationship development; brand messaging and direct communication integration; new product launch campaigns; agency selection and management; budget management; online sales and metric tracking; quality assessment testing; business liaison to central IT department; new business development and continuous improvement recommendations; market and competitive analysis and executive review.Accomplishments• Increased click-thrus from brand website to retailers by 25% through development and management of a globally-adopted Online Partner Program, the primary goal of which was to direct referrals of online sales leads to the most competent and reliable of online retailers in order to increase sales conversions.• Increased brand website performance overall through content development, online focus for new product launches and rich media development; resulted in 10% increase of total visitors and 6% increase for page views.• Successfully completing a full website redesign on time and 25% below budget; this included a full tangential transition of product data over 1,500 SKUs to new product database in accordance with website redesign; training and managing up 5 temporary data-entry contractors; QA for site performance, design and global standards; and internal marketing campaign for website launch.

Lincolnshire, Il

Managed the online channel for Washington Mutual’s online direct marketing program. Responsibilities included quarterly ad production and execution; analysis and trending of ad effectiveness; write and edit ad copy and solutions implementation.

Park Ridge, Il

Managed marketing and advertising for a $200 million-grossing Coldwell Banker sales office. Responsibilities included website content management; online ad design, copywriting and deployment; developed and managed e-mail update program; continuous improvement of Competitive Marketing Analysis and monthly marketing summaries.

Advertising

Bachelors Of Fine Arts & Sciences, Journalism W/ Concentration On Advertising

Activities and Societies: Advertising Coordinator, Western Illinois University Sports Information Department Weekly Op-Ed contributor.