Igor Petrenko Email & Phone Number

Melbourne, VIC, AU

A wholly owned subsidiary of the Reserve Bank of Australia specialising in the production of banknotes for the Reserve Bank and passports for the Australian Department of Foreign Affairs and Trade.

• THERMOTHIRST.COM
• developed and executed internal communication strategies, which were further enhanced by the custom content created in the Adobe Suite. As a result, team members reported on average a 21% higher degree of satisfaction.
• conceptualised the project’s positioning and brand identity by crafting a unique visual persona - which led to a 40% increase in project recognition and recall amongst the wider organisation
• orchestrated a multichannel communication campaign to reduce employee uncertainty by 25% and improve employee morale by 20% within the first 3 months

• developed and executed internal communication strategies, which were further enhanced by the custom content created in the Adobe Suite. As a result, team members reported on average a 21% higher degree of satisfaction.
• conceptualised the project’s positioning and brand identity by crafting a unique visual persona - which led to a 40% increase in project recognition and recall amongst the wider organisation
• orchestrated a multichannel communication campaign to reduce employee uncertainty by 25% and improve employee morale by 20% within the first 3 months

Melbourne, Victoria, Australia

• conceptualised, managed, overlooked and prioritised a backlog of new website functionalities, with one banked to generate a yearly increase of $7.1m
• brainstormed, delivered, budgeted and marketed-internally a proof-of-concept that would re-invent content possibilities on the MYER website. However, despite widespread stakeholder support and notable.
• solicited input from 14+ stakeholders in a timely manner to ensure everyone’s needs were heard, while remaining open to criticism and swiftly acting on fair feedback

Melbourne, Victoria, Australia

• supported copywriting and art direction duties for numerous agency briefs - including for Transport Accident Commission (TAC), Chanel N1 and MYER’s Christmas email campaigns
• optimised a daily design process by introducing OCR (optical character recognition) into the workflow - thus roughly saving an hour each day

Bachelor Of Business, Marketing, Gpa - 3.7

• received a scholarship worth $16,000 - based on academic merit, leadership potential and a passion for community involvement

Advertising Council Australia

• successfully completed Australia's most lucrative course for art direction and copywriting - where I brainstormed ideas for 12 briefs.

Exchange

• received a scholarship worth $10,000 - based on academic merit, community service and extra-curricular involvements

Bachelor Of Computer Science

• initially pursued the techy side in me, however, the itch for a more creative flair promoted my move to Marketing - a field that often.

Education record