I am a product driven creator who is obsessed with delivering engaging social experiences to the masses. My work experience spans across a variety of industries from technology, entertainment, media, production, advertising and content management to food, beverage, nightlife, and event management. By mobilizing cross-functional teams around targeted objectives I am able to deliver measurable results that translate into revenue generating business models . As an experienced business analyst, I have a track record for resolving complex business challenges by leveraging a deep understanding of user behavior and industry insights. My Career Highlights include… Successfully producing multi-cultural advertising campaigns for companies such as Wells Fargo and Southwest Airlines during my early years as a producer. (DAE Advertising) Helped develop innovative video encoding processes for online streaming video during the pre-youtube days of the internet when this technology was ahead of it's time. (Hitplay) Helped design a proprietary content management system to help support a content library consisting of tens of thousands of movies. (Hitplay) Negotiated content licensing deals with high profiles studios. (Hitplay) Re-negotiated those content license deals mentioned above to help reduce content licensing spending by 50% all while maintain the same quality and quantity of content licensed. (Hitplay) Self-funded, designed, built, and created Alchemist Bar & Lounge in San Francisco's SOMA District. Growing Alchemist into a nationally recognized brand. Named one of the top 8 cocktail lounges in San Francisco. Achieved profitability within 6 months of opening. Self-funded, designed, built, and created Woodbury Bar in SOMA. Growing Woodbury into SOMA/South Beach's go-to neighborhood bar and SF Giants game destination. Achieved profitability within 6 months.