Legal & General rebranded their visual identity and introduced a new design system called ‘Canopy’. I worked within the ‘Workplace Pensions’ product team and internal Creative team to contribute and evolve the design system, stored within InVision DSM. Whilst also updating and improving the ‘Workplace Pensions’ user interface.

everyLIFE Technologies help healthcare organisations reduce the risk associated with the administration of medications in care businesses - offering real-time care monitoring products. I joined their internal UXD team to design future product features, maintain their design system, as well as helping to improve the design system structure.

UI Centric create multi-platform digital consumer and enterprise products for NBC, SHOWTIME, BBC, FIFA and UEFA. Working closely with the CEO, I evolved UI Centric’s brand and digital presence.

BBC Showcase is an invitation-only event, due to Covid the event was forced to be entirely digital for the first time. I joined the BBC’s internal UXD and Creative team to deliver a digital Showcase for their global buyers. In a fast paced environment, I helped evolve the new BBC Showcase visual identity and created the foundations of a new design system. This highly personalised and curated experience allowed a deeper exploration of the BBC’s premium content.

Working closely with a long-established healthcare insurance provider and Elixel’s UXD team, I helped streamline the process between the phases; prospect, quote, buy, application and underwriting. Allowing customers and intermediaries to complete the insurance self-serve process within a dynamic portal - providing a unified sales experience.

Back in 2007 I co-founded DotLabel to work with brands who wanted to bring compelling ideas to life. Our pursuit was to place the user experience at the heart of every digital strategy and solution in order to deliver more effective results. From conception I built an amazing team of digital creatives, UX and technical specialists. Providing leadership, mentorship, and creative direction, within a collaborative environment, ensuring teams were as productive as they were inspired. Trusted by prestigious brands Hendricks Gin, The Balvenie, Airbus, Barclays, Anthony Nolan and Moët Hennessy. Winning industry recognised awards including a BIMA, DADI, UK Digital Experience award and two Wirehive 100 awards.Key skills...• Ability to articulate design thinking and decision making across multiple projects.• Hands-on creative problem solving for both brand and product work.• Solid understanding of UX best practice.• Experience designing for complex products, using iterative design techniques, including wireframes, prototyping and usability testing.• Strong technical design skills with a good eye for typography, grids and space.• Leading the product look & feel, whilst developing the design system, UI toolkits, and pixel perfect interfaces.• Leading constructive design critiques to help push forward the quality of the team and product.• Learning from user feedback and improving the product experience.• Working closely with other teams to drive decisions, track issues, and assist in estimating resource needs and schedules.• Liaising with developers and QA testers to ensure designs are built and delivered to design specifications.• Director responsibilities included: Company vision, Strategy, Cashflow, P&L, HR

Key achievements• Creative Lead and Flash Developer for Ribena.com, including many campaign micro sites and Flash games.• UI Lead for the redesign of The Bank of Scotland’s online banking system.• Evolved Warburton’s digital branding and designed their first website.• Collaborated with the branding team at Identica to design Cadbury Schweppes corporate website.• Storyboarded, designed and animated a promotional showreel for Sony.

Client projects included: Initial catering ,The Portman Building Society, West Brom Building Society, HBOS

Client projects included: Vodafone, Met Office, Pitney Bowes, Rentokil Initial, Sony, Prudential

Client projects included: McVities, Kronenbourg 1664, Barclays, Barclaycard, Sealine, Raymarine, Southwest Trains.