Design Director
Back in 2007 I co-founded DotLabel to work with brands who wanted to bring compelling ideas to life. Our pursuit was to place the user experience at the heart of every digital strategy and solution in order to deliver more effective results. From conception I built an amazing team of digital creatives, UX and technical specialists. Providing leadership, mentorship, and creative direction, within a collaborative environment, ensuring teams were as productive as they were inspired. Trusted by prestigious brands Hendricks Gin, The Balvenie, Airbus, Barclays, Anthony Nolan and Moët Hennessy. Winning industry recognised awards including a BIMA, DADI, UK Digital Experience award and two Wirehive 100 awards.Key skills...• Ability to articulate design thinking and decision making across multiple projects.• Hands-on creative problem solving for both brand and product work.• Solid understanding of UX best practice.• Experience designing for complex products, using iterative design techniques, including wireframes, prototyping and usability testing.• Strong technical design skills with a good eye for typography, grids and space.• Leading the product look & feel, whilst developing the design system, UI toolkits, and pixel perfect interfaces.• Leading constructive design critiques to help push forward the quality of the team and product.• Learning from user feedback and improving the product experience.• Working closely with other teams to drive decisions, track issues, and assist in estimating resource needs and schedules.• Liaising with developers and QA testers to ensure designs are built and delivered to design specifications.• Director responsibilities included: Company vision, Strategy, Cashflow, P&L, HR