- Lead content management for the team’s website and app to ensure a seamless and engaging user journey.- In the last year, Panthers app experiences had over 1.2M views – compared to 634K from Aug. 1, 2022 – Aug. 1, 2023 (+52%).- From Aug. 1, 2023 – Aug. 1, 2024, experience users tapped 210K buttons, compared to 45K button taps from Aug. 1, 2022 – Aug. 1, 2023 (+21%).- Manage all content distribution on Panthers.com and app, plus create SEO-friendly landing pages for creative… Show more - Lead content management for the team’s website and app to ensure a seamless and engaging user journey.- In the last year, Panthers app experiences had over 1.2M views – compared to 634K from Aug. 1, 2022 – Aug. 1, 2023 (+52%).- From Aug. 1, 2023 – Aug. 1, 2024, experience users tapped 210K buttons, compared to 45K button taps from Aug. 1, 2022 – Aug. 1, 2023 (+21%).- Manage all content distribution on Panthers.com and app, plus create SEO-friendly landing pages for creative campaigns.- Connect fans with what’s on the field and our partners for a seamless transition to commerce. Show less

• Conceptualize actionable copy across email, blog, landing pages and social media. • Main clients include Fender, Gretsch, Jackson and Charvel, four of the world’s leading stringed-instrument brands.• Additional clients include Oakley, Science37 and Piston Pete’s Brewery. • Led copy creation for Chrissie Hynde Signature Telecaster, Ben Gibbard Signature Mustang and Jason Isbell Custom Telecaster marketing pages (just a few examples).

• Managed Fender.com editorial calendar and content marketing strategy, covering new products, artists and lessons.• Created multimedia landing pages to increase viewer engagement.• Wrote copy for various email marketing and new product campaigns (e.g., Fender Play, Jim Root Jazzmaster, Mustang GTX Series).• Executed winning SEO practices (2018-19 organic traffic to article pages grew 186% YoY, revenue by 90% and conversions by 900%).• Managed a pool of freelance contributors… Show more • Managed Fender.com editorial calendar and content marketing strategy, covering new products, artists and lessons.• Created multimedia landing pages to increase viewer engagement.• Wrote copy for various email marketing and new product campaigns (e.g., Fender Play, Jim Root Jazzmaster, Mustang GTX Series).• Executed winning SEO practices (2018-19 organic traffic to article pages grew 186% YoY, revenue by 90% and conversions by 900%).• Managed a pool of freelance contributors to grow Fender.com’s editorial content archive and SEO footprint. • Produced "How I Play" video series that utilized artist interviews to inspire others to play music. • Interacted daily with Marketing, Social, Artist Relations, Public Relations, Email and R&D teams to ensure all stakeholders were supported. Show less

• Head writer/editor for Fender.com, GretschGuitars.com, JacksonGuitars.com, Charvel.com and EVHGear.com.• Worked with video and editorial freelancers to support FMIC product launches and artist campaigns.• Developed editorial and video programming and execute against content schedule.• Covered large-scale events like Coachella, Lollapalooza, Outside Lands and SXSW, in addition to local live concerts.• Managed Facebook, Twitter, Google+, Instagram and Tumblr for FMIC… Show more • Head writer/editor for Fender.com, GretschGuitars.com, JacksonGuitars.com, Charvel.com and EVHGear.com.• Worked with video and editorial freelancers to support FMIC product launches and artist campaigns.• Developed editorial and video programming and execute against content schedule.• Covered large-scale events like Coachella, Lollapalooza, Outside Lands and SXSW, in addition to local live concerts.• Managed Facebook, Twitter, Google+, Instagram and Tumblr for FMIC high-performance brands (10/2011 – 1/2016).• Assisted production of Fender Studio Sessions, a performance/interview series that garnered 1.6 million YouTube views. Show less

• Managed freelance writers in dentistry on contributions to one of the top dental industry publications in the country.• Wrote headlines and subheads for all articles.

• Covered all Ravens events via up-to-the-minute blogs, Twitter, in-depth features and game recaps.• Launched serial programming like a weekly mailbag, injury report breakdown and opponent interviews that gained sponsorship.• Served as main on-camera talent for BaltimoreRavens.com and hosted an in-season radio show on local CBS radio.• Interviewed as a Ravens correspondent on national television outlets like ESPN and NFL Network, in addition to national and local radio… Show more • Covered all Ravens events via up-to-the-minute blogs, Twitter, in-depth features and game recaps.• Launched serial programming like a weekly mailbag, injury report breakdown and opponent interviews that gained sponsorship.• Served as main on-camera talent for BaltimoreRavens.com and hosted an in-season radio show on local CBS radio.• Interviewed as a Ravens correspondent on national television outlets like ESPN and NFL Network, in addition to national and local radio shows.• Helped build news/blog page views from nearly 8 million in 2009 to nearly 15 million in 2010 through increased content programming.• Edited contributions from freelance and in-house contributors. Show less

• Compiled stats and notes for weekly press releases, collaborated with network production teams on game broadcasts.• Managed player media obligations. • Covered team news and contributed player features to 49ers.com.