Pei Wen Chia Email & Phone Number

Singapore

• Oddle is a SAAS tech company with over 5,000 restaurants in the APAC region, focusing on data-driven, end-to-end solutions to help food businesses scale.
• Set up and headed the regional in-house creative team for B2C and B2B functions. Also was interim B2C Marketing Manager for 7 months, project managing and leading marketing initiatives to support APAC offices across.
• Provided mentorship for interns, junior to mid-level writers, designers and marketing executives and promoted cross-disciplinary team practices
• Spearheaded and devised from scratch seamless creative and marketing workflows, templates and operation procedures for a variety of functions
• Identified B2B solutions relevant to the F&B industry and expanded comprehensive Marketing as a Service capabilities, optimising content structure that led to more than 1-2% increase in conversions across all merchants
• Scaled creative capabilities in-house by introducing digital asset systems and brand toolkits (design and copy) for efficiency and a consistent brand image regionally

Singapore

• Head of the Creative and Marketing Departments, building brand and creative campaigns across physical and digital touchpoints for 4 distinct restaurant brands and a micro-brewery
• Defined and managed project production schedules, job responsibilities and roles for designers, copywriters, photographers and videographers
• Chief liaison for external vendors and negotiating offline marketing placements with malls
• Responsible for high-quality outputs for all consumer-facing experience touchpoints in restaurants, from service attire, menu and printed collaterals, to signage and storefront branding
• Orchestrated a 2-month long Beer Marathon customer engagement activation campaign across 3 restaurants, featuring real-time updates on a CRM points system online and on physical screens in-store. Resulted in a massive.
• Strategized for digital performance ads, managing campaign and production budgets

Singapore

Provided creative and art direction to create 360 and digital campaigns, regional brand toolkits and content for the likes of Tiger Beer, OCBC, The Learning Lab, Lazada and others.

Singapore

Art direction and branding for print and digital integrated advertising campaigns for UOB bank, Cycle & Carriage, Bioderma and other brands.Also did web and gamification designs and UI.

KEY RESPONSIBILITIES- Carried out competitors and consumers landscape assessment to influence direction for advertising campaigns, branding concepts and product packaging- Successfully led in the conceptualisation, art direction and execution of ATL and BTL marketing campaigns, allowing brands to achieve not only a unique voice but also top-of-mind.

Art Direction and other work for clients such as M1, BMW, Caltex and the Singapore Navy

Conceptualization and execution of work for clients such as Raffles City Shopping Mall, CapitaMalls Asia, National Museum Board, Lim Chee Guan and others. Nature of work spanning from branding, print ads to web and other collaterals.

Work for clients such as Kia, Mitsubishi, Clarins, as well as the Building and Construction Authority and other various property projects.